In today’s day and age, pickup trucks are no longer exclusive to farms and construction sites, but are driven by people of all walks of life. Perhaps that’s why Chevrolet wanted to make the distinction that the 2019 Silverado is the “official truck of calloused hands and elbow grease,” in this commercial that aired during the “Truck Month” sales event in March.
It would be easy to dismiss the spot as “marketers being marketers,” but we’ll instead take an earnest look at the ad. When you consider some of the differences between the 2019 Silverado and its corporate cousin, the 2019 GMC Sierra, you can start to see why this notion that the Silverado is built for the working class has some merit.
One key difference between the 2019 Silverado and 2019 GMC Sierra is the fact that the Silverado does not offer Adaptive Ride Control (ARC), which is the most advanced suspension technology offered in the new GM trucks on the T1 platform. The feature provides premium driving refinement with exceptional responsiveness, delivering a high level of primary vehicle motion control and with better ride isolation. All that means a better ride than trucks without ARC.
In addition, the 2019 Sierra offers a carbon fiber bed as well as the acrobatic MultiPro tailgate, while the Silverado does not. One might conclude that these are luxuries that a working man (or woman) would forgo in the name of fiscal responsibility. After all, the Silverado is a functional tool that is used for transportation, to complete a task and get the job done.
That said, we’re not sure if the working-class image would apply to the range-topping LTZ and High Country Silverado models. Even still, the 2019 Silverado LTZ and High Country are very capable trucks, as GM demonstrated during the media drive in Wyoming in August of last year. Neither pickup is a slouch, especially when fitted with the optional 6.2L V8 L87 engine mated to the new GM 10-speed automatic transmission.
The 2019 Chevrolet Silverado is priced rather affordably, and starts at under $30,000. In fact, the all-new Silverado LT is more affordable than the model it replaces. But things do get somewhat pricey when opting for models like the LT Trail Boss ($49,895 MSRP), LTZ ($50,295) or High Country ($57,895).
Back to the commercial: we’d say that this particular 2019 Silverado ad does a great job of showing how the 2019 Silverado blends into every lifestyle. What’s your reaction to the ad? Sound off in the comments below.
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show
About Chevrolet Silverado
The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America, but also in the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, two Heavy Duty models - the 2500HD and 3500HD, as well as Conventional Class 4, Class 5 and Class 6 Medium Duty models - the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD.
The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line sold relatively well, it became less competitive in the marketplace with time when compared to its primary Ford F-Series rival, due to lacking cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show
Luckily, an all-new Silverado arrived for the 2019 model year that addresses many of the issues of its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018.
Chevrolet says that the all-new 2019 Silverado is the result of over 7,000 customer interviews - the most intensive research in its history. The new model uses higher grade alloy steel in the bed floor as well as various mixed materials that result in a reduction in weight and improved performance, with weight falling about 450 pounds. The truck also offers an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss.
Riding on GM's new T1 platform shared with other future GM full-size trucks and SUVs, the 2019 Silverado offers more technology, convenience features, and engine/transmission combinations. While details of five powertrain combos have already been revealed, GM has not yet shared details of the new inline-six 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated to GM's new 10-speed transmission.
Notably, the outgoing, Chevy will continue manufacturing and selling the outgoing, K2 generation Silverado alongside the all-new model for a limited amount of time in limited configurations.
Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brand released a teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model.
The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 platform when compared to the 2019 Silverado 1500, while sharing many high-tech features and design elements with its light duty brother.
Completing the overhauled Silverado family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD.
2019 Chevrolet Silverado Medium Duty (5500HD)
The Chevrolet Silverado is built at the following GM plants:
- GM Flint Assembly in Flint, Michigan, USA
- GM Fort Wayne Assembly in Fort Wayne, Indiana, USA
- GM Oshawa Assembly  in Oshawa, Ontario, Canada
- GM Silao in Silao, Guanajuato, Mexico
- Navistar Springfield Assembly in Springfield, Ohio, USA (Silverado Medium Duty only)
Related News & Info
- GM news
- GM forum
- Chevrolet Silverado information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Silverado sales results
- Running Chevrolet sales results
Comments
Nice Ford Econoline in the background at the airport scene. Last time I traveled I saw one like that with over 500k miles on it. Ford is also a company that stood on its own two feet during the financial downturn 10 years ago and didn’t go running to the government for free money. And they build all their trucks in the USA, unlike GM.
Ford received $6 Billion, don’t be fooled. They simply borrowed under the Dept of Energy and still have yet to pay it all back last I checked. They were even given a $9 Billion line of credit.. and didn’t need the additional bail-out funds GM and Chry got because they had mortgaged everything including their name on the building to raise money just a few clicks earlier. Even Nissan.. NISSAN.. received $1.4 Billion from the U.S.
Don’t feel bad though. Some people only believe what they are told from the media’s front page.. and very rarely bother checking facts themselves
Thanks for telling margirus the truth.
Much better than that first series of commercials. Those were pretty bad in my opinion.
I agree.
My dad and I are the people using trucks for work this ad is aimed at. Switched to GMC because they look better and our trucks are a big part of our image. Not to mention they double as personal vehicles.
Chevy is losing the battle to GMC big time. The working man likes a nice clean looking front end (Chevy used to have this). The working man would love a carbon fiber bed for heavy duty work. It won’t dent nor rust. A working man would like a multi function tailgate for work. A working man would like a truck that rode nice with ARC to make life a little easier. It seems to me that GMC is the working mans truck. It’s also nicer to drive home when you’re not working.
Not sure what’s going on with Chevy anymore.
I didn’t know Chevy and GMC were in a battle….you know, same company. It does make since though, GMC was historically GM’s truck brand. And your wrong, a working man doesn’t want to pay for things that aren’t needed or fully tested. Not saying those are bad things, but they want something tried and true and is going to work.
What’s going on with Chevy and GMC is that GM is trying to create more differences between the trucks. The Chevy is the blue collar affordable work man’s truck, while the Sierra is a more expensive truck with more advanced shocks and exclusive features available. The High Country kind of rides that line between the two versions of the T1 half-tons.
I like the ads. And I like the working man’s truck. These new trucks look better in lower trims IMO anyway, High Contry does not have the luxury to justify the price and LTZ and LT Trail Boss do not offer enough to differentiate from LT or Custom Trail Boss. IF GM would offer just a few ala’ carte options on the lower trims and different interior colors this truck might really be a big hit!
Yes the LT Trailboss is way overpriced. $52k MSRP for an LT with the 5.3 and 3.23 axle ratio, with an $1800 Trail Boss kit installed. Too expensive. If GM gets the price of an LT Trail Boss down to $36-40k, it would be big seller. The HC doesn’t have enough luxury inside to justify its price tag. The competition offer nicer interiors for less money. The LTZ is too high as well. Sales would be a lot stronger if the prices were closer to reality. They need to match Ram and Ford’s massive incentives if they want them to sell. I can get $20k off a 2019 Ford F-150 XLT 2.7EB CC. So far my local dealers are only offering $8k off a 2019 Silverado LT CC with 5.3 and 8sp. The other big issue here is that word is out that if you don’t get a Z71, you don’t get the taller 3.42 axle ratio no matter what, plus you don’t get a 2-speed transfer case. You get a choice of Z71 / TB plus 3.23 axle ratio and 2sp transfer case, or you get the max tow package and 3.42’s but only a 1-sp transfer case. There’s no intermingling of those two combinations. That’s a major negative for the 2019 truck.
One can alreal imagine the screaming from women’s groups who will say this commercial as being sexist given that not all Chevy Silverado buyers have calloused hands or male.
LOL they would do that. Their is a woman driving one in the commercial, so maybe not?
Why is there no New short bed reg cab?! I keep checking and see plenty around. Missing a whole group of customers. We may be a small group but will replace current truck some day.
RCSB’s are a dying breed. Not sure who makes such a truck anymore.
Ford and Ran still make reg cab short bed. GM will lose sales cause if you want one you aren’t gonna easily settle for 8′ box. There are kits to convert older long beds to short beds. Maybe they will make kits for new trucks?
So far there is no such thing as a 2019 Ram 1500 RCSB. It won’t be available until next year. I just tried building a 2019 F-150 regular cab with a 5-1/2′ bed. Can’t do it. I guess you could go with the 6-1/2′ bed but that’s not a true RCSB imo. The other problem is that GM has made big changes to the ECM/TCM’s lately. The newer trucks with the 8-speed are much more difficult and expensive to tune, which is a huge mistake on GM’s part because a big part of their smallblock V8’s popularity was the ease of tuning it and the gains you could get by doing it.
The Classic trim might have the older ECM/TCM since they use the L83 and 6L80 yet. Maybe a shorter wheelbase truck will be available down the road. Otherwise yeah you’re going to need a kit or a talented shop that can handle the job of cutting the frame and reworking the driveline.
‘Official truck of real people’ is a pretty smooth pivot away from ‘real people, not actors’.
So they can still do ‘not actors’ (please, not so fakey-LA casting if Chevy chooses to revisit that) – but … these ads ran earlier this year (NFL playoffs, maybe?).
Doesn’t matter – these ads are pretty good, yes?
Yes these ads are good; they are getting back to the base users of trucks. I’m still remembering the “Like a Rock” and “Baseball, Hotdogs, Apple Pie and Chevrolet” commercials that showed real people, doing real jobs embracing the pickup truck. And even if you live in the suburbs and city, people want to think that they still have that grassroots tie to the country (and our Country).
6′-6″ is regular ( short box).8′ is long bed. 5′-8″ is on larger cab trucks. Reg cab 6′-6″ is THE true RCSB. Always has been. Ram is available in Express
Not a fan of seeing these ads in Canada I remember when they killed our first truck plant in 2009 in Oshawa that have been building trucks forever.
And now they’re going to kill our. new truck plant in 2019.