In today’s day and age, pickup trucks are no longer exclusive to farms and construction sites, but are driven by people of all walks of life. Perhaps that’s why Chevrolet wanted to make the distinction that the 2019 Silverado is the “official truck of calloused hands and elbow grease,” in this commercial that aired during the “Truck Month” sales event in March.
It would be easy to dismiss the spot as “marketers being marketers,” but we’ll instead take an earnest look at the ad. When you consider some of the differences between the 2019 Silverado and its corporate cousin, the 2019 GMC Sierra, you can start to see why this notion that the Silverado is built for the working class has some merit.
One key difference between the 2019 Silverado and 2019 GMC Sierra is the fact that the Silverado does not offer Adaptive Ride Control (ARC), which is the most advanced suspension technology offered in the new GM trucks on the T1 platform. The feature provides premium driving refinement with exceptional responsiveness, delivering a high level of primary vehicle motion control and with better ride isolation. All that means a better ride than trucks without ARC.
In addition, the 2019 Sierra offers a carbon fiber bed as well as the acrobatic MultiPro tailgate, while the Silverado does not. One might conclude that these are luxuries that a working man (or woman) would forgo in the name of fiscal responsibility. After all, the Silverado is a functional tool that is used for transportation, to complete a task and get the job done.
That said, we’re not sure if the working-class image would apply to the range-topping LTZ and High Country Silverado models. Even still, the 2019 Silverado LTZ and High Country are very capable trucks, as GM demonstrated during the media drive in Wyoming in August of last year. Neither pickup is a slouch, especially when fitted with the optional 6.2L V8 L87 engine mated to the new GM 10-speed automatic transmission.
The 2019 Chevrolet Silverado is priced rather affordably, and starts at under $30,000. In fact, the all-new Silverado LT is more affordable than the model it replaces. But things do get somewhat pricey when opting for models like the LT Trail Boss ($49,895 MSRP), LTZ ($50,295) or High Country ($57,895).
Back to the commercial: we’d say that this particular 2019 Silverado ad does a great job of showing how the 2019 Silverado blends into every lifestyle. What’s your reaction to the ad? Sound off in the comments below.
About Chevrolet Silverado
The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America, but also in the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, two Heavy Duty models - the 2500HD and 3500HD, as well as Conventional Class 4, Class 5 and Class 6 Medium Duty models - the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD.
The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line sold relatively well, it became less competitive in the marketplace with time when compared to its primary Ford F-Series rival, due to lacking cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.
Luckily, an all-new Silverado arrived for the 2019 model year that addresses many of the issues of its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018.
Chevrolet says that the all-new 2019 Silverado is the result of over 7,000 customer interviews - the most intensive research in its history. The new model uses higher grade alloy steel in the bed floor as well as various mixed materials that result in a reduction in weight and improved performance, with weight falling about 450 pounds. The truck also offers an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss.
Riding on GM's new T1 platform shared with other future GM full-size trucks and SUVs, the 2019 Silverado offers more technology, convenience features, and engine/transmission combinations. While details of five powertrain combos have already been revealed, GM has not yet shared details of the new inline-six 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated to GM's new 10-speed transmission.
Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brand released a teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model.
The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 platform when compared to the 2019 Silverado 1500, while sharing many high-tech features and design elements with its light duty brother.
Completing the overhauled Silverado family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD.
The Chevrolet Silverado is built at the following GM plants:
- GM Flint Assembly in Flint, Michigan, USA
- GM Fort Wayne Assembly in Fort Wayne, Indiana, USA
- GM Oshawa Assembly in Oshawa, Ontario, Canada
- GM Silao in Silao, Guanajuato, Mexico
- Navistar Springfield Assembly in Springfield, Ohio, USA (Silverado Medium Duty only)
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