Head over to Cadillac’s consumer-facing website and build a car, and you’ll find several color options. The Cadillac XT4, for instance, offers fiercely named colors such as Atlantic, Twilight Blue, Red Horizon, and Autumn. Yet, according to some estimates, nearly half of all cars are white, silver, or black. That’s boring; at least Cadillac offers a sampling of pizzazz for its products. And when it comes Cadillac customers in China, there’s a new color available—G7 Green. The brand partnered with the Pantone Color Institute for this new hue.
China’s G7 Expressway, a 1,702-mile (2,739-kilometer) road from Beijing to Urumqi in northwestern China, is the inspiration for the new color. A third of the G7 Expressway is connected to the Silk Road as it passes through more than 10 different landforms. However, the area is suffering from great environmental uncertainty and desertification.
In 2018, Cadillac began a collaboration with the Chinese Academy of Sciences and local government institutions to protect the ecological and human environment through the Drive Sand Campaign and the Little Populus Plan. The collaboration led to more than 180,000 trees being planted along the roadway with the populus euphratica, commonly known as the Euphrates poplar or desert poplar, being a primary tree. It’s part of the willow tree family, capable of resisting wind, sand, and extreme temperatures. The tree’s roots extend deep below the surface to absorb nutrients.
So, next time you’re shopping for a new car, and the color palette is a bit too bland for your colorful personality, remember Cadillac customers in China get the option of a green exterior hue. You could say we’re a bit green with envy. At least Cadillac is using a good cause to introduce the new color for its cars. Sometimes, the world just needs a bit more color to spice up life, and cars, a vital part of modern society, are a great way to communicate that.
Comments
The reason most are probably silver is because every other color cost between $625 and $1225.00 … for paint…. GM is sooooo cheap. I’ll never buy a car from them.
I love this on the website for the XT6: “Imagined through innovation. Engineered to stand out.” Innovation = existing 3 yr old, slightly stretched platform… “stand out” – how? Boring looks and crappy interiors, parts bin engine, identical dash $ interior as XT5…. probably comes in 1 color w all others $1225 extra. Funny how it’ll be $1225 for the smaller XT4 AND for the larger XT?…
Zero value for your very hard earned money…
Most luxury brands charge extra for colors. The only one that doesn’t is lexus but they do a weird thing where certain colors are only available with fwd or awd.
There are valid reasons to not be impressed or want to buy modern Cadillacs but frankly, if $625 seems like alot maybe it’s best to look for a vehicle outside of the luxury market. That’s part of the reason why there’s Chevy and Buick.
And GM, headed by cluelessness Machete Mary Barra, wonders why everyone is buying Mercedes, BMWs, Toyotas and Audis by the boatload yet GM sales are declining fast, massive rebates all over their vehicles, and GM stock losing value in step with the bad news.
But you can now get a Cadillac in green in China! ???
You could have gotten a green CT 6 in the first year or two. NO ONE ORDERED IT !!!! A beautiful bronze too. SAME THING.
Head over to Mercedes website and see how many greens are offered.
Americans, especially the upper and upper middle classes, are very insecure. They want a nice car but don’t want to attract attention. They also are scared to death of doing something “wrong”. They live in fear of their friends and peers talking about them behind their backs. That’s why luxury cars are purchased, and therefore offered in few,mainly greyish colors.
Well, in Japan for a long time the choices were black, white and maybe grey. Same in South Korea until recently. They must be “inferior” too.
As for not choosing colors based on “insecurities”, Americans lead the way with colors in the 50s and 60s on muscle cars and others. More likely the crappy globalist management everything-is-the-same corporate types running GM are ruining it for the American consumer. Obviously Americans are buying colorful cars from Mercedes and others so it is not the American consumer that should be faulted. Unless you have a superiority complex.
More like Euro types have an American inferiority complex since they never can stop whining and b*tching about Americans this and that. A tad bored in Euroland? Obsession? Closet Americans?
P.S. How is that European Union thingy working out for you these days? ?
Check your calendar. it’s 2019 not 1955.
Also Americans are NOT buying colorful cars from Mercedes or any other luxury marque for that matter. Most luxury makes offer very few colors outside of white to black and greys in between.
I don’t know just where you get things like “globalist mamagement”, but if there was a market in the US for green colored Cadillacs they would be available. It’s just that simple.
What does the EU have to do with it???