Just about everyone in America has seen an awful local car dealership ad. Turn on the radio or a local TV station in a small town or city and you’ll probably hear a headache-inducing jingle for the local auto mall or budget car dealership. Not only are these ads bad, they usually repeat during commercial breaks and never go off the air, sometimes sticking around for what seems like decades.
Not all local car dealership ads are bad, though. Two local automotive dealerships in South Carolina recently engaged in a humorous billboard burn battle, which has gone slightly viral online. The spat started when Ravenel Ford, located in Ravenel, SC, erected a billboard for the 2019 Ford Ranger that said “behind every good Ford is a Chevy.” A rival dealership, Marchant Chevrolet, which is also located in Ravenel, then responded, putting up a billboard nearby that said “because you won’t move out of the fast lane.”
A humorous burn battle between two competing car dealerships or two rival automakers is always funny to see. The Ford vs Chevrolet battle is as old as the automakers themselves and it clearly isn’t going to fizzle out anytime soon, but both General Motors and Ford will agree that healthy competition results in a better product for everyone.
Now we’re waiting for the local Ram deal in Ravenel to step in with its own insult. We think a commenter on the Facebook page where we first saw this image already has the perfect comeback for them, commenting that we should just “Dodge the whole issue.” The Chevrolet dealership in question is also in the comment section, engaging in a humorous exchange with a commenter who pointed out that these two dealerships are owned by the same person. The dealer’s response? A GIF of Tom Cruise saying “it’s classified.” Bravo.
(source: Men’s Humor on Facebook)
Comments
Yep, our local GM and Ford dealerships are also owned by the same person.
I just don’t get GM letting this happen.
Or even Ford for that matter.
O Well its a new world.
What ever happened to dealer’s brand loyalty. Dealers now have Toyotas, Nissans, Dodge, Jeep and what have you on the same lot. When I was growing up the dealer sold GM, Ford and Dodge only.
Makes me mad to go to a Chevy dealer and find Ford, Dodge, Toyota, all over the lot. Back in the day they sent them to a used car lot to be sold. I guess for me the positive is they are trading them in to buy a Chevy. LOL.
I’m talking the dealer sells Ford and GM NEW.
Not used.
If you want a new GM, they will sell you one.
If you want a FORD they will sell you one.
Same techs, detailers, managers ,CFO, title people, ETC.,
Lately they have been selling anything and everything they can used, very little new is moving.
The thievin’ no-loyalty slime!These were the ones who in 1985 were putting huge American flags up,telling the public ‘buy American,while secretly purchasing Japan’s cars.These are the same types that dodged Vietnam and are now kissing-up, selling-out to Red China and Russia!WW2 was won by US corporations including GM,Ford, Chrysler (not FCA) out-producing the enemy.That great comic philosopher Pogo was right-the enemy is us!
I guess that’s good for the owner and a smart business move although I disagree. It’s all about the dollar now days. I guess being a Heinz 57 dealer is what it takes to make it in the dealer world. That hasn’t started around here yet, at least the GM and Chevy dealers that I’m aware of. Ford or Dodge dealers may be doing it but I never visit those dealers.
Get half the business or all of it. Hmm tough call?
Ford and Chevy people are loyal.
I would agree from a dealer owner standpoint it makes sense. Same CFO. Same management team. Service advisors and service techs just move back and forth working on whatever needs to be done.
Sure from the dealer owner point it makes all the sense in the world.
However from a GM or Ford point of view, how does this make sense?
And your OLD view of GM and Ford people are loyal, who, people over 50, maybe 55. And loyal to who GM people to GM and Ford people to Ford, or GM and Ford people are loyal to GM and Ford ?
I’m 38 and I was speaking to brand loyalty.
Never said it had to make sense to Ford or GM. It’s Brillant for the owner to have both.
People keep talking about Ford vs GM. Chevrolet guys aren’t necessarily loyal to GM. Some are, maybe. None that I’ve ever met though. I’m pretty sure if Chevrolet turned into an independent Chevrolet Motor Company and GM went their own way with the original Buick/GM combo, the Chevy guys would follow Chevrolet. It’s like if Ford was owned by someone else. Ford guys wouldn’t necessarily be loyal to that entity who owned Ford, they’d be loyal to Ford. I can tell ya right now Dodge guys aren’t loyal to Fiat Chrysler. If Dodge was independent, they’d follow Dodge.
Even every good ford needs to be backed up by a Chevy.
Chevrolet/GMC loyalist. I have owned a Chevy or GMC since the age of 16. I have owned Camaro, Impala, Buick Regal , Pontiac GTO, Nova, Monte Carlo, Chevy and GMC trucks, 1500 & 2500. Even own Vega back in the day. LOL… Today in my garage? Silverado Duramax HD, 1996 Impala SS, 2002 Camaro SS SLP, Buick Encore. That will never change for me! They have always served me well and still are to thus day.
Kodiak guy, in the area that I live in, one dealer has Dodge, Jeep, & Honda. Another has a Ford and Chevrolet dealership.
I wonder if Toyota, Honda, Nissan etc. will be doing the same?
This says it all:The 14 highest-ranked models in the analysis — each of which had at least 2 percent of cars on the road after 200,000 miles — are:
Ford Expedition (SUV) — 5.7 percent have more than 200,000 miles
Toyota Sequoia (SUV) — 5.6 percent
Chevrolet Suburban (SUV) — 4.8 percent
Toyota 4Runner (SUV) — 4.7 percent
GMC Yukon XL (SUV) — 4.2 percent
Chevrolet Tahoe (SUV) — 3.5 percent
GMC Yukon (SUV) — 3 percent
Toyota Avalon (car) — 2.6 percent
Toyota Tacoma (pickup truck) — 2.5 percent
Honda Accord (car) — 2.3 percent
Honda Odyssey (minivan) — 2.3 percent
Chevrolet Silverado 1500 (pickup truck) — 2.2 percent
Ford F-150 (pickup truck) — 2.1 percent
GMC Sierra 1500 (pickup truck) — 2.0 percent
No Dodge in the analysis?
Ram, not Dodge in over 10 years. However in my area I see MANY high mileage Ram/Dodge trucks going all the way back to the Gen 1 trucks from 72-93.
2009 to be accurate. Did not mean it as a negative comment. It was a simple question as to why Ram trucks were not in the analysis. I guess when you read the analysis you never wondered the same thing. ? Nothing wrong with Ram, nothing wrong with Ford if it’s your brand. Just not mine that’s all…
When Chrysler Corp went through its Great Recession overhaul, they cancelled the contracts of all dealers which had competing brands under their roof. I know of no CDJR dealerships in my area which carry other brands — even the Fiat dealerships are standalone.
As far as ownership, yes a single entity (person or corporation) can own as many dealerships as it can afford.