GM Launches 2019 Chevrolet Cheyenne And Silverado In Mexico
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Having revealed the new Chevrolet Cheyenne and Chevrolet Silverado in Mexico in December, General Motors has officially announced that the new full-size pickup trucks have gone on sale in the country on Tuesday, February 26th during a media briefing in the city of Veracruz.
The new full-sizers are identical to the 2019 Silverado 1500 for the United States market, having been completely re-designed and re-engineered with an all-new exterior and interior, while being larger than the previous models. The body of both pickups is now longer, wider and higher, in addition to having a longer wheelbase that enables more room in the second row.
2019 Chevrolet Cheyenne High Country (Mexico)
“Generation after generation, Chevrolet Silverado and Cheyenne Chevrolet have been renewed to respond to the changing needs of customers and this new generation really stands out for aligning itself with the current life of pickup consumers,” said GM Mexico marketing director, Pedro Ruiz, in a statement translated from Spanish by GM Authority. “For its development, a team of pickup engineers was tasked with understanding the real needs of the market. In addition, more than 7,000 customer interviews and the largest number of tests in GM history was conducted, accumulating a comparable number of test kilometers with 14 round trips to the moon.”
“Generación tras generación, Chevrolet Silverado y Chevrolet Cheyenne se han renovado para responder a las cambiantes necesidades de los clientes y esta nueva generación realmente destaca por alinearse a la vida actual de los consumidores de pickups”, comentó en un comunicado Pedro Ruiz, Director de Marketing de General Motors México. “Para su desarrollo, se integró un equipo de ingenieros usuarios de pickups con la intención de entender las necesidades reales del mercado. Además, se llevaron a cabo más de 7,000 entrevistas a clientes y se realizó la mayor cantidad de pruebas en la historia de GM, acumulando una cifra de kilómetros de prueba comparable con 14 viajes redondos a la luna”.
Unlike previous generations, the 2019 Chevrolet Cheyenne and Chevrolet Silverado will only be offered in the Crew Cab body style in Mexico. GM plans to add a Regular Cab model later, but it will only be available in the Silverado, rather than in the Cheyenne. This marks the first distinction between the two Cheyenne and Silverado models. The models will also be differentiated in other ways from each other, both in terms of physical and mechanical aspects.
2019 Chevrolet Silverado Work Truck Crew Cab (Mexico)
In addition to being the only one that is offered in the Regular Cab body, the Mexico-market 2019 Silverado has a simpler exterior design, including a black fascia, incandescent headlamps and a horizontal bar on the grille with the “CHEVROLET” script. It is offered in one equipment level called WT (Work Truck).
Power comes from the 4.3L V-6 LV3 engine that generates 285 horsepower of power and 305 pound-feet of torque mated to a 6-speed automatic transmission with manual mode. 2WD (rear-wheel-drive or 4×2) is standard while 4WD (4×4) traction is optional.
Essentially, the Mexico-market Chevy Silverado is the Silverado WT sold in the United States, and it aims to cater to commercial customers and those looking to do work with their truck.
2019 Chevrolet Cheyenne LTZ (Mexico)
For its part, the 2019 Cheyenne features a more elaborate design with advanced LED headlights and different grille finishes, depending on the model. It will be available in four trim levels, each with a Crew Cab body: RST (Rally Sport Truck), Trail Boss, LTZ and High Country.
The RST and Trail Boss models are new to the lineup, and are based on the LT trim level – which is not available in Mexico.
2019 Chevrolet Cheyenne RST (Mexico)
Two powertrain options will be offered in the new Chevrolet Cheyenne. The High Country model will be the most powerful, cradling the 6.2L V-8 L87 engine offering 420 horses mated to the new GM 10-speed automatic transmission. The rest of the 2019 Cheyenne models will be powered by the 5.3L V-8 L84 engine mated to an improved version of the GM 8-speed automatic transmission. All Cheyenne models are equipped with 4WD (4×4).
2019 Chevrolet Cheyenne LT Trail Boss (Mexico)
The new 2019 Chevrolet Cheyenne and Silverado for the Mexican market are made at the GM Silao plant and will go on sale during the second week of March in Chevy dealers across Mexico, with the following starting prices:
- Silverado WT 4×2 (Crew Cab): $633,900 pesos or $32,900 USD
- Silverado WT 4×4 (Crew Cab): $654,900 pesos or $34,000 USD
- Cheyenne RST 4×4 (Crew Cab): $845,800 pesos or $43,900 USD
- Cheyenne Trail Boss 4×4 (Crew Cab): $911,900 pesos or $47,400 USD
- Cheyenne LTZ 4×4 (Crew Cab): $978,300 pesos or $50,800 USD
- Cheyenne High Country 4×4 (Crew Cab): $1,073,400 pesos or $55,800 USD
Stay tuned to GM Authority as we bring you the latest Chevrolet news and Silverado news.
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I wish they called them C/K again and the trim level was the name. I like High Country and Trail Boss and Custom. I wish RST would have been CST in keeping with heritage.
Cheyenne would sound good again here, SIlverado is getting kind of tired.
Just my opinion, nothing wrong wit it I guess but the line could use a little more excitement shot into it since this launch has not been the greatest.
Silverado is getting tired?! That’s a first.
The Silverado name, at this point, is legendary. But none of that really matters, since the name does not dictate the success of a vehicle. As long as the name isn’t blatantly horrible, it’s the product that dictates the success of a vehicle… not the name.
“… since this launch has not been the greatest.” In what way?
It should feel right at home in Mexico. Right where Juan, Luis, and Pedro built them. If it starts with a 3 – it aint for me.
Much ado about nothing, since most Silverado models sold in the U.S. are built in the U.S. by the likes of Jim, Sam and John.
Boycott GM Mexico !!!
Well Alex,
It seems Chevy (GM) could have done better. The truck is being panned by several other websites and magazines for poor interior quality. It has yet to win a comparison test that I have seen and the styling has been polarizing at best. It’s was even derided by another website that it wasn’t even a value due to the looks and quality of the interior. There have been bad reviews of fuel mileage from the I-4 and of the 5.3 ( I believe I saw that here in fact). And sadly, when you see the truck in person, it is a bit of a let down having to convince yourself it’s handsome or that the media is wrong about the interior quality. I can’t think that GM wanted this for their cash cow. Perception is reality, especially in this day and age of social media and I don’t think that anyone can say the GM trucks (especially the Chevy) has taken us by storm. I mean of all things a bland looking RAM is getting better press!
Obviously you and I are both GM fans or we would not even be having this discussion (I will forgive you for driving a Mercedes, lol) but as a GM fan and loyalists I expect more when the General rolls out a new truck. In my 48 years, I have never seen a GM truck launch to such a poor reception. And that’s a shame! This should have been the one that fixed all the complaints about the ’14 truck. The one that regained the “crown” but it’s not. It even borders on alienating the traditional Chevy buyer and does little to attract a new buyer.
As for SIlverado being tired, yes, in my opinion there are better names. Chevrolet needs something right now! What would have been a bigger buzz than an “all new” truck with an “all new” name? A “all new” start to the next 100 year’s of Chevy trucks! You are right it’s just a name, but they had a chance to bring new attention to themselves that might have….what? I guess we’ll never know because we got Silverado! My uncle Johnny took me for a ride in his new SIlverado..;.in 1977!!! I was 6 and that was a long time ago! Maybe a new name would have brought a new perception to GM trucks? Especially this particular GM truck.
Bad reviews for the fuel mileage. The fast lane truck tested a Silverado with a 2.7 turbo. On I 70 in Colorado. It was a 98 mile test. At 70 Miles per hour. The Silverado averaged 24.227 miles per gallon. That does not suck.
Gearhead 1
I actually just saw that ! Good to see it fare well in real world testing but another site showed it doing poorly in their test. I hope TFL Truck is right because I want to buy them for my salespeople. O wait, can’t get it in W/T trim.
You can get a work truck with the 2.7 L turbo. You just need to order a Fleet truck. It is a $695 option. There are no restrictions for buying a fleet truck, you just need to order at least one truck.
Here’s a thought for any car/truck manufacturer……why not use this sales slogan, “Order the vehicle you want, the way you want it”…..what ever happened to custom ordering? Why do we have to submit to the “Easy Order Packages”? If customers are ordering a custom built car/truck, aren’t they paying for it anyway? They all come down the same assembly line, just a different build sheet. First manufacturer to do this will have increased sales, I think. Just a thought.
These days the business is not about what the customer wants, it is giving the customer what the stock holders want – aka, profit. I do agree with you, and GM is the absolute worst at pricing and packaging of their vehicles. They punish you with lower trim vehicles (small wheels, anemic engines, no technology / safety features standard) or they screw you into a top of the line trim to get the big motor, leather, and (my pet peeve) fog lights.
Your idea makes me think of the success of the old Burger King slogan, “Have it your way.” I’m not saying that there’s any comparison between fast food and automobiles, but that notion of the customer gets what the customer wants made for a memorable slogan.
I don’t know about how this launch is being rated, by magazines they pay to give good reviews, but I know the reception of this dog ugly POS truck is not good at all. That’s the reason most dealerships only have 1 or 2 of them on their lots, because they can’t get rid of them. I can’t count how many times I’ve heard people say it looks like a Toyota, Nissan and Ford all hit headon and fused into one truck.
GM has ruined the Silverado, and I hope they are already working on the re-tooling for another design, because this one qualifies for biggest Fail ever! Boys, keep the mileage low on those ‘18’s you have, I have a feeling their value is about to skyrocket. Also, as the poster above said, GM has alienated diehard and loyal Silverado fans with this abomination. All I can say is sell them all in Mexico if that where you are going to build them, so much for American made!