If you’ve been following our coverage of current GM deals, discounts and incentives, you may have noticed that certain offers are limited to “current competitive owners”. Since many of you asked, we reached out to The General to find out exactly what that means.
As Chevrolet’s Katie Minter tells us, “current competitive owners” refers to anyone that is currently leasing or owns a non-GM vehicle. To be eligible, customers must show proof of current ownership or lease of a 1999 model year or newer non-GM vehicle dated at least 30 days prior to the new vehicle sale.
In other words, if you currently own or lease a 1999 or newer non-GM vehicle, then the GM deals restricted to “current competitive owners” are exactly for you.
For instance, GM’s Chevrolet brand is running a 21 percent discount on most 2019 Malibu models for the month of March, which can lower the price of the midsize sedan by over $7,000. But the deal is available only to current competitive owners. Other GM brands, including Buick, Cadillac, and GMC, sometimes run several discounts.
As GM Authority’s own Alex Luft explains, automakers offer these types of incentives to attract owners of competing makes, thereby growing key business metrics such as sales volume and market share. The practice is known throughout the industry as conquesting or conquest sales.
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Comments
Does the deal require that we trade-in that non-GM vehicle?
No, just gotta have proof it’s registered to your household
And No reward for long time loyal GM owners. A slap in the face for sure.
I have a loyal customer for over 50 years. have always ordered my cars, all i ever got or get is pat on the back!
You are taking this out of context.
GM often has incentives targeted at current GM owners. What we are doing here is simply defining a term that is used on some incentives meant to attract non-GM owners.
Out of context? Hardly. How about this context for you: I’m currently negotiating on a new Tahoe. The dealer just asked me if I owned any non-GM vehicles, and this is exactly why. Because I don’t qualify for this incentive, we may not be able to work out a deal. Good way to lose a sale, as well as a loyal customer. I might as well buy a non-GM so that maybe I can get this incentive the next time around.
What a bunch of cry babies.
I agree with Alex. If you are a “loyal” customer, remain a loyal customer and buy another one. Loyalty It’s a two-way street.
Your dealer should have informed you, a “loyal” customer”, to accumulate loyalty status via other means… you know… like the GM credit card.
You can kindly kiss my a$$. I’ve only owned GM for my entire driving life, yet that discount did indeed keep me from making a deal with that dealer. I’ve since made a deal with another dealer that was able to meet my terms without needing that BS incentive. “Loyalty is a two way street,” how funny! What loyalty have they ever shown to me with all of the money I’ve paid them over the years. I’ve had the GM credit card before, thank you very much, but the benefits can’t compete.
So you bought a GM? THAT”S why they don’t need to give you a discount.
Loyalty to a corporation is for suckers.
That’s they way it is in most market. Been our cable customer for year? screw you, we’re raising your price again. New customer? here it is dirt cheap!
I ordered a new 2019 Colorado pickup. It had customer loyality $3000 discount that erxpires the end of march. I found out my truck is being build this week. If I can get a serial number , do I still get the discount. My last 3 cars have been Chevrolet . I want to do the paper work this month so I will qualify for this discount. I did not realize that the discount expired in March and that is the only reason that I ordered the truck.
Thank you,
David Akins
Yes. When it is built you will have a VIN and if you have a VIN you can buy it with all the current incentives.
The lesson here is to keep a diverse fleet. If you buy a Malibu and you love it, buy the wife a Ford or a Subaru. When it’s time to replace the Malibu you might get a loyalty discount or a conquest discount. GM idea of loyalty is a one way street. Like any abusive relationship, you would be wise to get out.
I haven’t owned a gm vehicle in over 40 years.
However since I’m a “current competitive owner “I am going to look into this. Looks like it might be time to trade in my ford.
Maybe if Ford offers this kind of discount, I should just go buy a Ford and not worry about playing the “family fleet” game.
If you wanted the rebate but didn’t own the correct car, couldn’t you go on craigslist and buy a $500 Taurus and register it ?
“To be eligible, customers must show proof of current ownership or lease of a 1999 model year or newer non-GM vehicle dated at least 30 days prior to the new vehicle sale.”
I Have to Agree with Others….. It Feels Like Current & Loyal GM / Chevy Owners Are Being Left Out. Why Limit it to NON GM Owners?? If it is Offered To Everyone, Then Current Owners May Trade-in Their Current Vehicle For a New Vehicle, Which Would Make Those Used Cars Available to Current & Non- Current Owners Who May Not Want to or Be Able To Buy a Brand New Vehicle. It Seems Like That Would Be a WIN / WIN Situation for GM.
because loyal customer will buy regardless.. that’s why they are called loyal customers.
Why give someone a discount if they are buying anyway?
Worse ting a person can be is loyal to a corporation.
Current equinox owner. Will never buy GM product ever again.
The Blazer is so overpriced that $2,000 doesn’t mean much. Might as well buy a Cadillac for the price of the Blazer. I anxiously waited for this to be available only to fall over at the sticker price. What were they thinking?
How much is the discount for the non gm vehicle ? Does anyone know ?