Cadillac Rolls Out New Torque Based Alphanumeric Naming Scheme
58
Sponsored Links
Cadillac will include a new three-digit badge on its vehicles reflecting torque output, thereby denoting the performance differences between its various models.
According to Car and Driver, Cadillac has introduced the new three-digit number badge to give customers
“a clear understanding of the power differences across the lineup.”
The three-digit badge will reflect a vehicle’s torque output in newton meters and rounded to the nearest 50. For example, the Cadillac XT6 will receive a ‘400’ badge, since its 3.6-liter V6 engine makes 373 newton meters of torque (276 pound-feet). Cadillac opted to use newton meters due to the metric system’s widespread use globally, president Steve Carlisle said. This makes the naming scheme more appropriate for use in China, Saudi Arabia, Russia and other crucial global markets for the luxury brand.
“It’s metric, it’s universal, it’s global, we have to think about all the markets that we’re doing business in,” he told CNET in Detroit Wednesday.
In addition, turbocharged models will receive a capital ‘T’ badge (ex. 350T) while the high-performance V-Series line of models will simply retain the ‘V’ badge and will feature no numbered badge (ex. CT5-V). Cadillac is also planning on keeping its other alphanumeric badges, like XT6 and XT4, for example, but said that real names like “Escalade” will continue for “special” models.
This naming strategy also allows Cadillac to denote the performance output of a vehicle whether it has an internal combustion engine or is purely electric.
Cadillac EV Concept
Look for the new alphanumeric badges to appear on all Cadillacs from the 2020 model year onward. The Cadillac-supplied image seen here is of the 2020 Cadillac XT6 400 with the 3.6-liter engine and is the first vehicle we’ve seen with this badge.
Subscribe to GM Authority (for free) for the latest Cadillac news.
Source: Car and Driver, CNET
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
Sponsored Links
In other words they are making the system they’ve been using in China world wide. Stupid idea, you’d think GM beancounters would be the first to object lol.
“Will round to the nearest 50”??? Last I checked 373 would then round to 350. So Cadillac thinks we can’t do math either?
Actually, they say it will be “rounded up” to the nearest 50. Haha. So in other words, if it was 351 they would still round up to 400. Pathetic!
Well that’s one way to make 276 lb ft sound like a lot for a luxury car.
Yet another move to appease the Chinese. It would be so refreshing if one time, just once, one of these GM execs would be honest and say……we are doing this because we think it will add appeal in our #1 market for Cadillac vehicles, China.
Nah, that’s just them halfassing it.
If they really wanted to appease the Chinese, the CT6 would’ve had a proper 4 seat executive package with reclining massaging rear executive seats, a proper rear center console, folding tables, a fridge or a cooler, a front passenger seat that can be controlled from the back & a higher quality fit & finish.
There will be people thinking it stands for horse power.
This is the dumbest thing I’ve read in a long time.
Who’s the dumbass that dreamed this up??
Did he/she come from Briggs & Stratton or Tehcumseh?
Torque is meaningless to most people.
And then to use Nm instead of ft lbs, and THEN to round it way up??
WTF
It’s a meaningless badge.
On a totally different note: PLEASE, can anyone tell me how to STOP getting email notifications from here? I’ve clicked on the manage and tried different things, but I am still getting tons of notifications in my work email. Talk about annoying. Oh, and it certainly isn’t easy to figure out. Thanks.
Dan.
I prefer a name folks will remember. I’ll bet more people will remember Coupe deVille or Eldorado years from now, but CT6 400 not so much.