It’s official, Cadillac has vacated its former New York City office space. The brand’s president, Steve Carlisle, told The Detroit Free Press in a Wednesday report that the offices have been emptied and things are in transit to the new office in Warren, Michigan.
The move really began last week with employees and furnishings from the NYC offices now in transit. For those that wanted to experience the Cadillac House situated in Manhatten, they will have until the end of May. Then, it too will close.
Carlisle once again explained the move to back to Michigan allows the entire Cadillac team to be close to one another as it prepares to launch a new vehicle every six months through 2021. The amount of work that would be done between Michigan and New York was far too much, the executive alluded.
About 50 employees will make the journey from New York City to Warren, while others were laid off as part of GM’s restructuring efforts. Those who made the move to Michigan will be part of an April 1 ribbon cutting ceremony at the new office in Warren.
The move to New York City excited and split many Cadillac fans. Some saw it as the much-needed breakaway from General Motors to find itself. Others saw it as a poor move to surround itself with a culture actual Cadillac buyers didn’t adhere to. Indeed, Cadillac was inside one of the fashion capitals of the world, and its strategy reflected that for many years. Today, the advertising message and energy around the brand has shifted elsewhere.
Contrary to what many believe, GM signed off on the move to New York City before former Cadillac President Johan de Nysschen was brought in. De Nysschen oversaw the move and carried out his work in the city before he and GM parted ways over differing opinions. Carlisle was brought in last April to replace de Nysschen after heading GM Canada. GM President Mark Reuss also has oversight over the luxury brand now.
Comments
What a waste.
“Launch a new vehicle every six months through 2021”
Can we please dispense with the BS & stop parroting that lie? Please, with a cherry on top & puppy eyes as well.
Yes at this point it is absurd.
This isn’t that much different than the “Dare Greatly”.
A “new” vehicle.
Those of us waiting for a “new” Cadillac, give it up.
Seems we will get a Chevy rebadge, and a facelift as a “new product”
GM just needs to quit speaking when they know they can’t deliver.
I know its hard to market that way, but if your not close to the competition with your “new” product you come across as a joke.
OR tell the CUSTOMER like the stockholder what GM/Cadillac is actually working on so we can lower our expectations.
Like this is just an example, ” we aren’t really focused on the US market as most of our vehicles are designed for China”
Otherwise all the CUSTOMER sees is GM talking and others delivering.
Meanwhile…
NAGOYA, Japan — Toyota Motor plans to invest nearly $13 billion in the U.S. over the five years through 2021, $3 billion more than previously pledged, as it boosts production there in a nod to President Donald Trump’s push to boost American manufacturing.
— Nikkei Asia Review https://asia.nikkei.com/Business/Companies/Toyota-raises-US-investment-by-3bn-as-tariffs-loom
So what’s GM’s excuse for shipping production and jobs to China and Mexico now?
Tariffs = WINNING!
You can bypass the paywall here:
Outline (dot) com/RAh9jq
Worth a read. 5 U.S. States getting billions and expanded production. Meanwhile GM is firing people and closing plants, and sending whatever remaining to China and Mexico. Sad, really.
Thank God they moved out of that rat hole. Stop wasting money on hype/ fluff and put it into engineering and manufacturing.
Later losers! Get out! Don’t come back!
Meanwhile while MB, Audi, Tesla, BMW and even Jaguar are making moves.
It’s 2019. Spring is on the way what and where are the new cars every 6 months?
They already have an unpaid intern working on a drawing of a new concept car.
How exciting!
He moved to the sh|thole that is detroit just for this assignment.
You just wait till next year.
Rinse and repeat.
Glad I got to visit Cadillac House last month before it closed. Pretty cool place and was relatively busy for the middle of a weekday. Got to sit in the CT6 and XT4 which was nice too, but the CT6 needs an interior upgrade to be worth the $$
They should have kept this I think… something different for GM… and perhaps put one in many large cities. Where I live there is alot of money in the “mid-town” areas and all the Cad dealers are in the burbs. I see more Tesla’s here than Caddys… They need a dealer down/mid-town or have something “cool” like this… another 1/2 hearted and wasted attempt by GM…
“Those who made the move to Michigan will be part of an April 1 ribbon cutting ceremony”
They chose the perfect day, didn’t they?
On https://resume-chief.com/blog/recent-graduate-resume you can find useful information about writing resume. It will be useful for recent graduates
Wonder what the ‘eat’ was on the buildout of an expensive Soho bldg, and the hit Cadillac took on subleasing (Manhattan?) A lot.
And all they spent on shutting down NY airspace to chopper-in the gen 1 xt5. Helicoptering influencers to the Hamptons and spiffing them a Caddy.
Men’s fashion lines that evaporated.
And Cadillac Houses in Shanghai and Munich that quietly disappeared.
And the ineffective Dare Greatly. Everything but stunning vehicles.
A failure, and not an inexpensive one.
Cant forget about the African American film festival or the drag queen fashion show.
Didn’t they also have a Cadillac coffee line at one point?
“Steve Carlisle, told The Detroit Free Press in a Wednesday report that the “officers” have been emptied…”
Did they empty the officers pockets looking for cash to move the office?
Did they empty the officers souls?
Hey – don’t rely on spell check, do it the old fashioned way!
Read more: http://gmauthority.com/blog/2019/03/cadillac-has-officially-moved-out-of-new-york-city/#ixzz5iBLWRvB6
Can anyone in here tell me when GM manufacturered every single vehicle they made in the US?, even for overseas models, it seems like they once did from the comments here. For the Caddy house too bad they had to go back to someone Mid-West $hiiitpit to make Cadillacs.
“to make Cadillacs”to rebadge Chevy’s
fixed that for you.