As all major manufacturers do with their vehicles, the automaker asked customers for feedback before giving the 2020 Chevrolet Silverado HD’s design the green light. The design that they picked was one of the more popular designs in focus groups, Silverado marketing manager Hugh Milne told Autoblog in a recent interview . It didn’t just ask GM fans what their opinion of the truck was, either – the company also quizzed owners of competing heavy duty trucks.
“All of our research that we ever did on this, we’re talking to Heavy Duty buyers of all brands,” Milne told the publication. “This front end and this design over the top was one of our best-ranked designs.”
Milne also questioned if the criticisms being levelled at the truck were from actual heavy duty truck buyers who are in the market for a new truck.
“How much of that reaction is from people who actually buy these trucks?” he asked.
We think that Milne has a point in that regard. After all, the internet is an open forum and some of the people spouting their opinion on the 2020 Silverado HD may not be in the market for a heavy duty truck, may not live in a region where the truck is sold or may not even be old enough to drive. At the same time, though, the Silverado HD is certainly against the grain and this may serve as proof that focus groups don’t always result in valuable feedback.
The 2020 Silverado HD will be offered in three trim levels: Work Truck, Custom, LT, LTZ and High Country. GM says the lineup will also include 2500HD and 3500HD Regular, Double Cab and Crew Cab models, which will be offered with standard length and long cargo boxes. Two chassis cab frame lengths will be on the table too. GM says the 2020 Chevrolet Silverado HD will go on sale this summer. Pricing is expected to be released closer to the on-sale date.