Cadillac has seemingly been part of a whirlwind since the turn of this decade. Leadership and strategies have come and gone, but now, it seems parent company General Motors has staked out what it wants the brand to be: an American luxury brand.
GM President Mark Reuss, who oversees the Cadillac brand, spoke with Cheddar about the Cadillac strategy moving forward and future electrification efforts. Reuss wasn’t shy to admit there have been mistakes regarding the brand, some of which have occurred in “recent history.”
He said Cadillac was positioned as a brand people couldn’t relate to. We imagine he’s taking shots at the brand’s short-lived marketing mantra “Dare Greatly,” and the dramatic scapes that surrounded the division. Reuss also noted Cadillac practiced what he called “followership,” that is, “imitating other brands that were successful,” in Reuss’ words.
Today, that changes, per the executive. Cadillac will be Cadillac again and the tip of the brand’s calling card has always been technology, he added.
Cadillac has said the brand will be GM’s technology spearhead and major breakthroughs will debut on Cadillacs first. Eventually, they’ll trickle down to Buick, GMC, and Chevrolet, but for a while, they’ll be a Cadillac-exclusive fixture. Think features like Super Cruise, GM’s semi-autonomous driving system.
Reuss also followed up on the automaker’s commitment to make Cadillac its electric-car brand with major EV products heading to the luxury division first. We’ll see Cadillac’s first all-electric vehicle, an unnamed SUV, debut early next decade with at least 300 miles of range on a dedicated electric-car architecture. Crucially, GM has said the platform will help produce profitable EVs.
Yet, the internal-combustion engine isn’t going away at Cadillac. Reuss said special engines like the Blackwing V8 and other powerful mills found in cars like the ATS-V and CTS-V are part of Cadillac’s heritage, and we’ll see them stick around for some time.
Comments
As a Cadillac owner, who comes from a multi-generational Cadillac family, I don’t know whether to laugh or cry at this pitiful display by Reuss.
Maybe the guy who makes his money off of GM – but drives a Benz – can tell me what I should do?
Oh please. What is pitiful about this “display”, exactly?
The only pitiful thing here is you trying your best to play armchair CEO, while thinking that coming from a “multi-generational Cadillac family” qualifies you to even remotely understand what’s going on.
PS: I assume that the guy you’re referring to in your tongue-in-cheek comment is me. So for your information, I drove a Cadillac. But since my lease came up and no new C or D segment Cadillac models were available (CT4/CT5), I wasn’t about to get into an outgoing product like the ATS or CTS. That is why I drive a Benz, at least for the time being. Sometimes, it’s nice to get very well acquainted with the competition. And not that it should matter, but I still spend hours in and around Cadillacs in any given week.
By the way: Cadillac does not even make a car like the Benz SL AMG that I drive – a roadster with a hardtop convertible… not since the departed XLR.
Well maybe we all should drive a Benz like you and Reuss, then there would be no need for this forum, you, Reuss, and, Cadillac!
You need to take your ass, and Reuss’s over to Mercedes Benz authority………..
Maybe if more of those in power at Cadillac drove German sport luxury cars then Cadillac would up their game? Better to know the competition than to remain in denial about how mediocre one’s product is.
Alex – with Cadillac (and all of GM for that matter) it’s always “just wait for the future.” But come on man, what car can I buy right now? I’m not going to pay almost $60k CDN for an XT4…with a 4 cylinder engine.
And, if I want a Chevy with self-driving tech (I don’t….but humour me) I have to wait for Cadillac to figure it out first? That’s going to take a while…
He can help me find replacement hose and seat bladders for my 1992 Cadillac Fleetwood Sixty Special with the 22-way ultra seat package designed by Italian Georgio Guigario. Mine are in sapphire blue and taken apart for reupholstering. Help me please. This is a costly re-do to new job
A glimmer of hope again. Yes, Cadillac has practiced followership; that’s about all they’ve practiced for 30 years. They have the results to prove it as the market has clearly shown they’d rather have the original than the imitation version of the ultimate driving machine. The first step to fixing the problem is acknowledgment that there is a problem so this is progress.
Still I don’t think we’ve heard a clear vision for Cadillac. We’ve recently heard they’ll be a Tesla-folllower but now, wait, make that a technology brand that still does internal combustion but we’re ‘American luxury’. I don’t hear a coherent vision in that and the new ‘Keep Rising’ tagline, if indeed it is a new tagline for the brand, is awful. Why not just say Cadillac will be ‘The Standard of the World’ again and then commit themselves to achieving that. There can be no Chevy truck based Escalades and no Equinox-based XT6s with that mantra but I believe the once mighty GM is still capable of building the kinds of cars that built their reputation and still capable of building Cadillacs that rule the road. They just have to get motivated.
Completely agree. GM has simply not delivered on anything. They put out products that are 80% there vs 110% to dominate the market. They’re focused on short term stock prices which boost their bonuses. Less than 15 years ago they pegged bonuses on “29” which was to get back to 29% market share…. today they’re at what 18%? Look at the strides Hyundai/Kia have made over the last 15 years and now Peugeot is coming back as will Chinese makers soon. Now is the time to get it right every time.
I agree the XT6 (more followership with the pathetic alphanumerics….) that Cadillac after waiting for over a decade for a 3 row SUV/CUV gets a marginally larger XT5/Equinox…. only to charge $20+K more with an identical interior to the 5, then will likely heavily discount. The “strategy” is confusing and buyers of luxury vehicles are not stupid… they spend luxury $$ because they work for it and know where to spend for value. It’s been said here the XT6 will fly off the shelves and I hope it does, but I don’t think it will, it’s not a Mercedes competitor it competes with Lexus and that should be Buicks position.
Giving Cadillac the technology first is smart then let it trickle to Buick then Chevy, but get it right first. Don’t further tarnish Cadillac with bad technology as GM cheaps its way to sales….
I agree.
The ATS has always beat up the Germans on handling, but has been killed on CUE and the turbo engine. So….maybe just use the refined CUE and a V8 and enjoy some sales success? We all know that there is no real world fuel economy advantage in the turbo V6 vs NA V8. (Cough – V4 truck engine – cough)
GM is always “moving forward” and creating some BS tag line. – but they don’t address the failures of the current generation and they don’t stay true to their heritage.
It’s maddening.
The whole electric thing just doesn’t matter. Everybody does electric cars now. It’s not exclusive nor new in any way, shape or form. I’m really not understanding what the big deal is. And since literally everybody is doing or will be doing electrics in a big way, I can see Chevrolet yet again getting screwed over. What will be widely available in a Toyota, Kia or Ford will only be available in a Cadillac over here, and then a Buick/GM, but not yet a Chevrolet.
Lincoln is sticking to it’s original formula. By simply making elegant and luxurious automobiles again they’re winning people back. Likewise, that’s all Cadillac needs to do. It’s all Cadillac ever needed to do. This company is completely lost.
The ATS and CTS are/were both world class vehicles, but they were sabotaged by a handful of fatal design flaws. It’s got nothing to do with following or leading, or finding the right formula, blah blah blah. It’s about attention to detail. It’s about spending the extra money and time on engineering a larger trunk and more rear foot space. It’s about interior designers who understand perceived quality.
Reuss will never figure it out because he’s a legacy hire. He didn’t work for his position, he was born into it. When he oversees a new model and it fails, he doesn’t take it personally, because his job is secure and that’s all he really cares about.
Cadillac is not owned by “parent’ GM! No parent/sub relationship. It is a division of GM.
This is a bit murky, but you are correct.
Though if we are going all out, then Cadillac is technically not even a division of GM. Everyone who works for Cadillac is a GM employee and gets paid by General Motors Company LLC. But hey, there are @Cadillac.com email accounts for some who work on/for Cadillac.
That said, for the sake of sanity, we use words like “division” or “parent” interchangeably.
I didn’t think GM even had divisions any longer. I thought GM is GM.
GM designers, GM engineers, GM marketers, ETC.
ALL GM
GM product A/B-2 we will brand Buick.
GM product A/B-3 we will brand GMC.
All the same A/B is GM the -1,2,3,4, is the look, brand, fender, headlight, grill, etc. Same GM engine, transmission, computers, switches, seats, bearings, ETC. Same vehicle, different look.
And so on.
The only thing the “Brand” does any longer is makes the baby boomer think they are getting something they once had. For the rest of the world this strategy is a joke. Call it a GM – something, that’s all it is any longer and that’s all it will ever be until no longer.
MARKETING
Correct, it’s all GM.
Moving Cadillac-assigned employees to a New York headquarters and having designated design and engineering teams for Cadillac vehicles is as close as we have gotten to Cadillac being a “division” within GM in recent history.
The Cadillac people always say this and then GM just takes the Caddy stuff and puts it in everything else anyway. Until upper GM management can prove they will let Cadillac operated mostly autonomously, I don’t have much faith anything will change.
He tells us the plan that Cadillac would have implemented, 5 years ago…
There is nothing new here. Just the same old GM saying the same old thing. ” That didn’t work so we will drop that strategy, and start this strategy. Trust us this new strategy will work.”
The only reason GM is trying this “new tech” strategy with Cadillac is because GM still thinks they can charge more for a GM product called a Cadillac than a GM product called a Chevrolet. It’s the same old strategy. Try the “new stuff” in a Cadillac because we can charge more and recoup our costs. Trouble with this same old strategy is the “new stuff”. What is the ” new stuff”, “new tech”.
First off you, or us, the CUSTOMER, has to believe that GM is capable of doing anything in the automotive world ” NEW”. GM has not been able to do this for years. I can’t remember the last time GM did something, first, better. Everything is just AVERAGE, BLAH.
Sure the GM team and GM die hard loyalists think its ok, but it will not win. GM needs to do something different, better, exciting, with Cadillac.
And if and when GM does something different, better, exciting, they have to stand behind it. Otherwise Cadillac will just drop farther down in the CUSTOMER satisfaction rating. Its hard to drop farther down than the bottom, but that’s where Cadillac is at now, after all that’s why this is all taking place.
Maybe the new strategy of a new Director Of Global Dealer Network Development, Felix Weller, can help. I wonder if they will call it a “Pinnacle” program.” O ” that’s the old strategy, can’t be called that. I wonder if Felix will go to the dealers and try to tell them how to make the luxury ownership experience better, it didn’t work before, but maybe this new guy can do it. If not I’m sure GM can find another new guy to try the SAME OLD NEW STRATEGY.
The FACT is GM/Cadillac needs to “at least” make a product “equal” to others in segment.
Then GM/Cadillac needs to charge the “same” or “maybe a small amount less at first” to get people in the seats again.
Then GM/Cadillac needs to “take care of the CUSTOMER” at least “equal” to the competition.
GM is simply not capable of any of these things any longer. GM as of late is always behind.
Behind on “new tech”
Behind on “engine tech”
Behind on “capabilities”
Behind on “options”
Behind on “CUSTOMER SERVICE”
Just because you call out a new strategy doesn’t make it a new strategy until you DO IT.
Its like I said before, ” A reputation was never made on I could have done that”
And right now GMs reputation is simply made on what they are doing, and what they are doing now is not good in many eyes.
But we will see if the “new – old” strategy will work again with a ” new ” name, and a ” new ” face, and a ” new ” product.
Good LUCK !!
Long live Cadillac !!
lifelongGMowner: Good post. I believe GM recently did have one outstanding new technology, however, called Voltec. Which I believe was incorporated in the ELR? Which was never marketed. Recently I brought my Volt in to the dealer for minor service and out of curiosity I asked the Cadillac service manager if he remembered the ELR. It was obvious from his fumbling reply that he had never seen one.
This same Chevrolet/Cadillac dealer, when my Volt was in for service, gave me a new Cadillac for a loaner. I was prepared to be impressed; after all, this was a Cadillac! The stuff of Chevrolet owners dreams! I was barely around the block when the idiotic start-stop function reared its ugly head making each acceleration from a traffic light painful. I couldn’t believe they had put this in a Cadillac! To say Cadillac was “behind” is an understatement.
I was so happy to get my elegant and smooth Chevy Volt back!
I owned an ELR for 3.5 years. Beautiful car. And it always turned heads. I wouldn’t buy another electric car because I grew tired of plugging it in when I got home. But I did lile that it has the option to run on gas. The idea of every Cadillac being all electric, like Tesla, is very disappointing.
I hope the 3.6L naturally aspirated or variant stays around..I need something that burns regular fuel as where i live premium fuel is $090 per gallon Canadian more.That’s a lot(approx. $9.00 every fill up) and that’s one of the reasons I stayed away from German or Japanese products..General Motors can make as much horsepower and do it on regular fuel for the consumer.We don’t all want a 1000 hp and Premium fuel for everyday driving.
I think the 3.6 is OK as far as a “standard” – “base” engine.
But this is a Cadillac not a Chevrolet.
I am also NOT a 1000 HP person. However if people are willing to buy it GM should offer it.
I do think this very problem is holding Cadillac back. A Cadillac is the TOP of GM, as a “standard” – “base” for your TOP line you need to have a TOP “standard”
Not 1000 HP or “V” just better than a standard Chevrolet.
If you load this larger Cadillac up to full capacity it will feel sluggish. Sure the suspension mite be great and it will handle great, but it will accelerate equal or less than the Chevrolet.
And once again I am not in the market for a 3 rower but if I was it would not be this GM 3.6 Cadillac.
Maybe this with a 3.0 T but not the same old GM 3.6, just not enough.
Agreed that the 3.6L LGX is a good base engine. For high end duty it lacks the torque and refinement of the competition’s forced induction sixes, especially BMW’s I6 turbo. Unfortunately there’s not much GM can do – it’s more expensive to turbocharge a twin bank engine as opposed to an I6, and their smooth and torquey V8s aren’t efficient enough. The Blackwing will be fantastic if it proves to be reliable, but it’s too expensive for a typical Premium trim Cadillac.
I will start to believe him once I see True Luxury Level interiors. And once they start to utilize their “Cadillac Exclusive” V6 engine in their cars instead of the corporate V6.
Makes sense that future electrified GM vehicles will wear the Cadillac crest, certainly in the USA. With their electric car tax credit being phased out, GM has a huge competitive disadvantage at the lower end of the market.
Question 1 for Mr. Reuss:
Cadillac = ___________________.
(Three or four meandering half-answers don’t count.
Question 2:
Regarding “followership” –
Nice wordsmithery, but …
Cadillac had a decent (if way overpriced) start on EV (the CLR).
Gave up.
Created some true statement vehicles:
the Ciel, the Elmiraj and the Escala.
Those went nowhere.
Now, Cadillac is playing catch up (folllowing) the CUV/SUV mkt.
Please expand on that.
And 3 (enough already, right?):
Does Mr Reuss believe in marketing?
Great vehicles, great marketing – can’t say that either holds true for Cadillac.
He can disown Dare Greatly, but this latest ‘Rise Above’ effort wasn’t great, either. Cadillac deserves better than those (or the 2-3 previous efforts).
And Chevy’s retreated to ‘Real people. Not actors’, btw. (Off topic, I know, but you’re the President, and with no CMO, it lands on your desk).
Thanks for your time.
None of the Cadillacs have a truly world class interior. Or a “wooow” interior… Please, don’t tell me about the materials. Im not talking only anout the materials even though the germans are better even in this aspect. But also the design..
Look at the CT5.
D segment is not a cheap segment. U can make quite a car in this class if u try. But they have put there an old and boring interior from the XT4… It won’t even have the ambient lighting. Jeez, look at the interior of new new A-class MB. Its not even the D segment car.
Thats all u need to know about Cadillac.
Dont wait guys. They wont give the cars we really want.
.
Just want to see what others say ?
I comment for that reason sometimes.
Absolutely that”s what i was saying,keep the new 3.6 as the base engine which runs on regular fuel and go up from there.I have a 2017 ATS Premium Luxury AWD with the 3.6 and have already saved approx., $1400.00 between regular as opposed to premium fuel.The competition has to turbocharge their engines to get approx the same hp and require premium fuel.I feel that’s an advantage for Cadillac .With the new 9 and 10 speed transmissions I’m sure the 3.6 would possibly run the high 4 second range from 0-60 as opposed to 5.1 seconds for my year and possibly the engine could be tweaked to produce 350-355 hp which is plenty for a base engine driven year round in all driving conditions..(tons of snow in winter where I live)…”Cheers”
Trivia Question: Who were the two GM executives responsible for the current Cadillac portfolio that has been starved of SUVs?
If I were in charge of MB advertising I would play up in TV commercials. magazine. ads, whatever….that the President of GM drives a Mercedes Benz…… what does that say about having faith in YOUR product and standing behind it. The Germans could get tremendous mileage out of this. I mean why should GM/Cadillac EVER build something on par when everyone can run out and buy a Mercedes. Then we can keep Cadillac exactly where it is…..an also ran, sub par, luxury car that doesn’t quite compete….
Seriously, why would you even care if Cadillac EVER built a competitive luxury automobile, when you, the guy running the whole show , can walk out of your office, get into your $140,000+ MB, and drive home……
If Mark Ruess owns and personally drives a Mercedes-Benz, he should be relieved of his duties at GM immediately.
If the people running the company won’t even drive the products coming off the line, they need to be ousted and replaced by someone who will commit to building compelling products and to actually own and drive them.
If true, things are worse at GM than I realized.
The guy who wrote the article drives a benz, not Ruess
Seems to me that more at GM need to own and drive cars from the competition. Might wake them up, make them realize they need to up their game.
Words are cheap, we’ll see if they’ll back em up with actions.
“Reuss said special engines like the Blackwing V8 and other powerful mills found in cars like the ATS-V and CTS-V are part of Cadillac’s heritage, and we’ll see them stick around for some time.”
Oh boy, that doesn’t sound good. Looks like the 3.6TT might be coming back for round 2 … I hope not.
When JdN was running Cadillac, it seemed like he was really actually in charge of the brand and making big decisions? I didn’t agree with many of his ideas, but at least he was the one in charge. Now it feels like no one is running anything but their mouth. Example: Is the CT6 cancelled for NA or not? Cadillac is now changing course yet again and their prospects for long term success in this market (not China!) seem dim at best.
No these (CT6) is not cancelled for Na. And Cadillac it’s not changing course again, it’s on these same course.
What course is that, can you elaborate ?
Because I think there are hundreds of thousands of Cadillac fans that would like to know what course Cadillac is on and how long Cadillac has been on this course. One day on this course now ?
I think Mark Reuss is saying the right things. Unfortunately, time is not Cadillac’s friend.
The first decade of this century saw Cadillac make major strides. Escalade established itself as a premier SUV. Gen 2 CTS seemed like it was a hair away from becoming class-leading, while still at a significant discount to its German competitors — with a hot V edition. Cadillac had some stylish extended offerings with CTS coupe and wagon, too. The STS and XLR were not quite there yet, but both showed real potential. Let’s not forget, Cadillac had an interesting RWD-based SRX SUV that felt about 1 generation away from greatness. All while still retaining offerings for some of the traditional buyers. I’d grade the decade an A-/B+
The 2nd decade in the 2000s was a much tougher one for Cadillac. The once successful CTS grew larger (but added no usable interior space), was priced equally with the German competition while improving about 10% –while the competition improved 30-50%. The CTS Coupe and wagon were banished. Heck, no one even cared to run the CTS-V on the ‘Ring in the last 5-6 years. In came the ATS, a perfectly solid competitor for the 2001 BMW 3-series. Apparently, someone at Cadillac forgot that the 2001 3-series was 2 generations off the standard of its class in interior space, interior refinement and overall driving refinement. Outcries from fans at GM authority that CTS was overpriced, ATS was under-classed went largely unheeded. We did get the CT6, but the long-promised V8 has yet to hit the streets and is clouded by on-again now off-again cancellation rumors. The SRX morphed into a GM-derivative FWD SUV and later became the XT5. That boneheaded SUV move slipped under the radar, but was quite disappointing if you ask me — taking a decent SUV chassis and replace it with the GM econo-SUV? Who had that brilliant idea? We also got an ELR, a slick-looking overpriced Chevy Volt that fell flat on its face day 1. The Escalade mostly moved sideways and now has Lincoln,some German and even Korean competitors tightening its space. Then to close this decade, we get two GM-derivative SUVs, the XT4 and XT6 with zero aspiration to be class leading, but instead a couple of re-branded placeholders trying to keep the Cadillac lights on. I’d grade the decade a C at best.
Maybe there were bigger plans for the current decade — I recall there was a lot of talk — but history only remembers actual events rather than hopes, dreams, concepts, dares, etc.
Truth is Cadillac can still build upon some competitive products and make a reasonable splash in the next decade. But they can just as easily regress into GM cookie-cutter vehicles with a pricier logo.
It’s really up to you, Mark…
I agree 100% N400
That is the thing. Who is it up to?
I don’t think anyone will know who is in charge of Cadillac decisions. The public will never know who made the bad ones or the good ones.
And why did GM waist time and money saying Steve is in charge of Cadillac. Everyone knows GM is in charge of Cadillac and Steve is a seasoned yes man with absolutely nothing to say about anything GM does with Cadillac.
We still don’t know if we are going to get XT4 – CT6 ( GM wanted ) front ends on the new Cadillacs or XT6 ( JDN ) front ends. Kind wish I knew what the interior that JDN would have given us, because if the XT4 was in the works before him and the XT6 is the same old XT5 interior, we truly never saw a JDN interior. Maybe that was the last straw.
Because all we are getting now is a whole bunch of left over GM s**t put together to try to sell.
Again Mark said nothing new and Cadillac has released nothing new.
Mark said the same old GM/Cadillac strategy, and Cadillac is still just a GM like a Chevrolet or GMC with a different headlight.
You see, I thought when GM said Cadillac would be releasing a NEW product every 6 months, It would be a NEW product not a Chevrolet – GMC – Buick – standard OLD GM product.
I actually thought it just mite be a Cadillac something after the BLAH failures of the last 5 to 9 years.
I guess the CT6 V-8 is a start. The only Cadillac so far. And GM was going to cancel that and still might.
Watch how fast things at GM change in the US if China keeps tanking.
Just to lend a bit more perspective, here’s a before and after between today and 10 years ago. You be the judge – is this progress or regression?
Cadillac 2009:
CTS – unique RWD platform with V-6 or V-8 (V-series), spawned coupe/wagon, great value
STS – unique RWD platform with V-6 or DOHC V-8 (incl. V-series), in need of refresh
XLR – RWD Corvette platform with DOHC V-8 or supercharged V-series, priced relatively high
DTS – GM-derivative FWD platform with DOHC V-8 for traditional buyers
SRX – unique RWD-based crossover platform available with V-6 or DOHC V-8
Escalade – GM-derivative SUV platform with high-end luxury accommodations
Cadillac 2019:
ATS – GM RWD platform designed after 2001 BMW 3. Outstanding chassis, way outclassed in interior space and accommodations by competition. V-Series was an interesting performance (but not luxury) car
CTS – GM RWD platform with 4 – 8cyl options, bigger size but not bigger interior, bigger price now makes it a poor value
CT6 – GM RWD platform still awaiting a modern V-8, clouded by recurring cancellation rumors. Long awaited STS replacement has been barely given a chance to breathe
XTS – GM-derivative FWD platform for traditional buyers
XT5 – GM-econo FWD crossover chassis. Sells OK, but completely derailed from original SRX
XT4 – GM-econo FWD crossover chassis — rebadged placeholder with little competitive value
XT6 – GM-econo FWD 3-row crossover chassis — rebadged placeholder with little competitive value
Escalade – GM-derivative SUV platform with high-end luxury accommodations, whose value is rapidly getting compromised by US and import big lux SUVs
To me, it feels like the 1980s-1990s are making their way back. All that’s missing is a Malibu-based CT4 & CT5 to call it a day…*cough*
Mark Reuss, along with his entire crew (including Steve Carlisle) have absolutely no idea how to execute a luxury vehicle. Can they make a nice handling product? Yes. Can they execute the whole package? No way.
Mark Reuss and crew are responsible for the mess at Cadillac. You can change the sales and marketing deck chairs all you want, but the product is always on the spectrum of marginal and that is what ultimately counts. Oh, and let’s not forget that Cadillac is on the bottom of just about every quality survey. So much for “followership”.
JdN, for all his faults had the right idea. Unfortunately, the promised $12b in product was never realized- probably closer to $2b. And who was responsible for that? See above.
Looks like what Reuss is saying about letting Cadillac be Cadillac could be true. And I beginning to see the potential here.
If you notice, the CT6 4.2 V8 Platinum is more expensive than the CT6-V. So, I’m thinking if Cadillac is rethinking Platinum and let Platinum be more upmarket and have unique features only for Platinum like the 40-20-40 rear motorize heated, cooled massaging seats for example. Also for the CT6-V, this car could weigh 200 lbs. less than the CT6 V8 Platinum makes me wonder if the in-testing on GM Proving grounds of the CT6-V was so good and performance was better than the CTS-V, they decided to rebrand V-Sport to V. 90% if torque can be reached at 2000 RPM with the Blackwing. So assuming the CT6 -V weighing in at 4250 lbs. with the CTS-V weighing in at 4,141 lbs., the CTS-V only comes in RWD while the bigger and heavier CT6-V only comes in AWD with rear-steering as standard. On the CT6-V, the foot lbs. of torque come in earlier at a lower RPM than the CTS-V does. But anyway, these are guess and assumptions. However, the jury is still out on the V-series. Is GM making the V-Series more sophisticated and with a balance of sport and luxury mixed in? Is GM scaling back on the hardcore performance like the CTS–V for example? Too early to tell but I don’t want GM to V up the current CUV models in the line-up. They deserve the V-Sport moniker since they are not RWD.
Also, the XT6 starts off at Premium Luxury & Sport w/ an optional Platinum package which is confusing and why it was not stated in the press release one wonders. Is Luxury being rethought and will have more standard features in the future? This will get interesting when we see the upcoming products.
The only followership that I can think of with the current Cadillacs were the late ATS sedan, V-Series ATS and CTS. Also strip the cars of the necessary stuff that should be standard in the first place and upcharge the customers with options like the competition from Germany like to do.
So I see leadership with the CT6 with the Platinum going thru transition same as for added standard feature contents with the XT6. But why Platinum was not a separate trim for the XT6 remains to be seen.
So, IMO, things should improve from here on out. Last but not least, Cadillac is going back to the tweener strategy which started with the CT6 in 2016. The tweener strategy was so successful for the CTS for the first and second generation models and second generation SRX. Things will get exciting for Cadillac for now on. However, Cadillac still have work cutout for them and still have room for improvement.
Good luck with that one.
Why not make Cadillac”s tag line something simple and descriptive of who it is – “Luxurious Performance”.
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