Creative agency McCann Detroit, which lists General Motors as one of its major accounts, will soon lay off an unknown number of employees, Adweek reports.
McCann Detroit, which is a subsidiary of New York-based advertising giant Interpublic Group of Companies, became General Motors’ agency of record in 2012 and currently employs 51-200 people at its Birmingham, Michigan offices.
Local publication Crain’s Detroit Business reports the lay offs were not specific to the McCann’s Detroit location. The company has not said how many employees it will let go in total, but its LinkedIn page indicates it employs 51-200 people at the Michigan office.
McCann confirmed the layoffs in an email to Crain’s but would not elaborate on the matter.
“Unfortunately, we have made some adjustments in staffing levels in our Detroit, Michigan offices,” the company told Crain’s. “We are working with the impacted employees to ensure the smoothest transition possible.”
These lay offs are in addition to the 213 employees McCann recently said it would cut at its Birmingham offices. The creative agency was forced to cut back on personnel after it lost one of its main accounts, Fiat Chrysler.
The GM-related lay offs also come in the wake of the automaker’s massive restructuring, which will see it close two Michigan plants, in addition to several others, and lay off more than 14,000 employees.
GM is looking to reduce the amount of bloat the company carries in anticipation of a downturn in global automobile sales. In addition, the automaker is turning its focus toward autonomous and electric vehicles, fearful of being left behind in the technological race by rival automakers like Ford, Volkswagen and Toyota.
In a statement made previously, GM said the restructuring will support the company’s “ability to invest for future growth and position the company for long-term success and maintain and grow American jobs.”
Photo via McCann