Check Out The Cadillac Ad Campaign For The 91st Oscars17
Cadillac has detailed its new marketing campaign that will air during ABC’s coverage of the 91st Oscars award ceremony.
General Motors says the ad campaign “represents the brand’s upward determination and drive to succeed,” with a new take on the Cadillac emblem that uses the existing blue lines to form a staircase.
“The new Crest treatment illustrates the brand’s determination and will to succeed — the same traits possessed by those winners who ascend the staircase to the stage at the Academy Awards,” Cadillac marketing boss Deborah Wahl said in a prepared statement. “It’s the perfect platform to showcase our aspirational Cadillac SUV lineup.”
The marketing campaign consists of four ad spots titled Rise Above, Take the Stage, Make Your Escape and Take Flight. All four are available for you to view below. Cadillac says the three spots connect “the theme of perseverance with the act of physically ‘rising up’ into Cadillac’s complete SUV portfolio as both an enabler and a reward.”
The automaker will also launch a social campaign using the hashtag #KeepRising which will highlight various storytellers’ “steps in breaking barriers and overcoming adversity.” These storytellers will allegedly include “accomplished artists and Oscar nominees across music and film.”
“The brand will kick off Oscars Sunday with its own #KeepRising story on social media, using the blue step graphic. Each step will be paired with a different historic Cadillac innovation, from the electric starter to Super Cruise, and from the hiring of the first woman automotive designer to the launch of an all-new family of show-stopping SUVs, and more. This iconography linking the “Keep Rising” theme to the brand will appear throughout the year at other key moments,” Cadillac said in a press release.
You can catch the ad spots during ABC’s coverage of the 91st Academy Awards ceremony on Sunday, February 24th at 8 p.m. EST.
Take The Stage
Make Your Escape
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
While it is good they are finally filling the crossover space. They need to be rolling out V or at least Vsport trim levels of the crossovers. More interior color options, more engine options.
I say they need to stop promising and start doing. Every Cadillac in every category needs to tops in its class in every way. There is an old saying that goes put up or shut up. I know about those old things because I am an old guy. lol
I’m really getting fed up with the sexism of caddy’s ads. First the XT4 is females only, and now all these are also females exclusively. If Caddy wants to be the Vagina brand have at it, I just hope they are ready to see a lot of their customers going elsewhere. I’m not going to drive a brand fellow males associate with tampons and bad moods at that “time of the month” and I’m sure i’m not alone!!
I feel sorry that you’re testosterone is so low that you need to see men in commercials to raise it to an optimal level. Women are the demographic that drive crossover sales, even when men buy them it is most likely influenced the wife. They’re simply marketing to the target audience.
Don’t feel sorry for me, feel sorry for the pathetic excuse for men like you who are influenced by the oversized hags they are married to regarding what car to get. Pathetic. And Cadillac can do what they want, and I can spend my cash as I wish, and it won’t be on a menstrual mobile!
Pathetic? I’m not the one who feels threatened by commercials featuring products that are intended to appeal to women which will air during a show with 90% of the viewers being women. All I’m saying is these commercials aren’t intended for us because the product isn’t.
But I guess I’m not a man because I don’t worry that people will think just because i bought one of the world’s best driving sports coupe that’s made by a brand that also happens to make crossovers marketed for women, I pee sitting down.
It’s rare I read a post as disturbing as Pat’s. You’re out of touch guy.
You need to stop touching yourself
So manly. Can’t stand the site of women. Prefers to watch commercials with men. You’re a real man’s man, Pat.
Its “sight” not “site”. I’m not only a real man, I can spell! And no, I have no issues with women, I do however have an issue with the cretins in the corporate sector and the cultural elite writing men out of the story of American life. We used to be just despised and made the fool of (in commercials, sit coms etc), now we have been made to disappear entirely. Of course you beta males are just fine with that, that’s your prerogative, at least respect those of us who are unwilling to go along with this cultural genocide.
Is ‘Dare Greatly’ not a thing anymore? I mean Cadillac is about the least daring automotive brand out there so it should be gone I guess but at least it sounded good. Keep Climbing is lame and sounds too much like Delta Airlines’ Keep Rising.
For starters, the commercials aren’t great. (They’re available for viewing on line).
But more confusing, an article in Autonews states that Cadillac isn’t necessarily getting rid of ‘Dare Greatly’:
‘Keep Rising’ is a slogan for SUVs and CUVs.
Not sure if that means Cadillac will have multiple slogans, but nothing is too surprising these days.
Okay so the running footage of the XT6 actually looks pretty good, pleasantly surprised. Of course I’m partial to a Cadillac dressed in white.
You mean the Oscars that no one watches vs the Super Bowl? Have to say it’s about time they actually did some advertising on tv… glad to hear they’re sponsoring the PGA…
The ads suck. Cadillac’s ads are getting worse.
I must say, the XT6 looks great in white.
That’s Great, sexism, division and SJW nonsense in Automotive ads. It’s important to keep the Balkanization theme running strong in all aspects of society. The messaging is critical, We are not a group of unified people but a deeply divided nation broken down into various groups and subsets all at each other’s throats.