Cadillac did not spend $5 million for an ad slot during Super Bowl LIII two weekends ago. Yet, it reaped the rewards of brand exposure during the big game anyway.
Artist Big Boi, part of Outkast, rolled onto the halftime show stage in a what appears to be a 1970s Cadillac DeVille convertible. Social media networks lit up as Big Boi made his entrance, and Cadillac itself got in on the action.
Big Boi… the most exciting thing to happen to #SBLIIIpic.twitter.com/plopriUWD4
— MyBookie Sportsbook (@betmybookie) February 4, 2019
The brand tweeted in response to the artist’s vehicle choice, “Hey Big Boi, we like the way you move too.” In what was likely a dream for every advertiser and marketer, the artist retweeted Cadillac’s tweet and said, “Send me a truck.”
Immediately, Cadillac was placed in front of hundreds of thousands of Big Boi’s followers—Cadillac didn’t have to spend a dime to do so.
Cadillac has remained synonymous with music culture for decades, as big convertibles and finned sedans ooze a certain “cool” factor not many other models of the time do to this day. It’s here where we will renew our calls screams for Cadillac to embrace its status as the American Bentley. Quit chasing the German portfolio and embrace what Cadillac has always done best: big, expensive, comfortable luxury vehicles.
Comments
1970 Cadillac DeVille convertible….
Glad they didn’t pay for that.
That Audi commercial was hilarious. Why can’t Caddy have ads like that?
I heard Big Boi wanted to use a Mercedes from the 70s but couldn’t find one that still runs!
There’s that right-winged double talk again;
“Cadillac to embrace its status as the American Bentley. Quit chasing the German portfolio”
Yet Bentley is owned by the Germans, please other then the CTS and ATS is German chasing?, plus anybody have an idea what the CT4/5 is?.
“plus anybody have an idea what the CT4/5 is”
CT4 – A compact Cadillac sedan.
CT5 – A mid-size Cadillac sedan.
You’re not too dumb to understand a hierarchy of numbers and letters, so stop pretending to be confused by something that every single person on earth can understand.
GoDaddy, I’m referring to the myth of Cadillac is chasing Germans in reality they were being competitive with other cars in it’s class and replacing models. The ATS/CTS situation came from the growing 08′ CTS was going upscale which invaded the STS space in which the ATS took over the 02-07 CTS spot.
And what I meant of what will be the CT4/CT5 is will it be a myth of a “German chaser” because no vinyl roof, white walls, overboosted steering, uncompetitive V8, sub $30k pricetag with AARP discount or a stereotypical description of a “Cadillac” as mentioned before, c’om smarty-azz you got the answer…
You should realize Sean is not even close to being anyone or anything that could be considered “right-winged”. He is correct however, Cadillac needs to embrace what it is and what it once was and quit trying to emulate BMW and M-B. Right now Cadillac just needs to work on being better than Hyundai/Genesis and Lincoln.
Personally,
I prefer Eldorados, Sevilles, Sedan and Coupe DeVilles.
Doesn’t Every red blooded American?
Does “Standard of the World” ring a bell????
yes…. that is why I own a ’76 Seville, an ’80 Eldorado, and a ’96 Fleetwood Brougham. Cadillac as we know it died after that last Brougham rolled off the assembly line in ’96. I wanted them so bad to return to their roots- they never did.
“Does “Standard of the World” ring a bell????”
It did in the 1920’s through to the 1940’s; back when Cadillac had the Series names.
Conveniently, Cadillac dropped the motto and shot themselves in the foot with cars like the Eldorados, Sevilles, Sedan and Coupe DeVilles, thereby becoming the “Standard of Boca Raton” where Cadillac languished for decades; taking a dump on their once revered name.
Do you know what’s more important than your little trip down memory lane?
“The penalty of leadership”
Does that ring a bell? It should, because it frames a time period of when Cadillac was at its height, and it didn’t need over-glorified model names to do it.
The penalty of leadership advertisement only proves that people were just as easily swayed, duped, handled by marketing in 1915 as they are today.
If it wasn’t for CHEVROLET there wouldn’t be very many Cadillac’s. Cadillac uses Chevrolet platforms for all their cars so maybe Cadillac is chasing Chevrolet and not the Germans.
This is bad exposure. People will be thinking ‘whatever happened to Cadillac ?’, ‘why are their cars so mediocre now ?’.