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This 2019 Chevrolet Silverado 1500 Trail Boss Is Made Entirely Out Of Lego

General Motors has partnered with Warner Bros. Pictures and LEGO to build a life-size 2019 Chevrolet Silverado 1500 Trail Boss entirely out of LEGO bricks.

The massive sculpture, which is the first full-size Chevrolet to be constructed from the popular plastic building blocks, was put together by eighteen specially trained LEGO ‘Master Builders’ who spent more than 2,000 combined hours selecting and placing the 334,544 pieces on the truck. The truck is made mostly of red, white, black and grey LEGO bricks, but also includes clear bricks for the working headlights, along with amber-tinted bricks for the indicators.

This undertaking, which is also intended to promote ‘The LEGO Movie 2: The Second Part’,  continues the partnership between Chevy and Warner Bros. Pictures that began a couple of years back with ‘The LEGO Batman Movie’ and the life-size Chevrolet branded LEGO Batmobile that debuted at NAIAS 2017.

In addition to the full-size LEGO Silverado Trail Boss, the new partnership will also a miniature LEGO Silverado High Country make an appearance in ‘The LEGO Movie 2: The Second Part’ film when it debuts in theaters on February 8th.

2019-Chevrolet-Silverado-Trail-Boss-Lego
This stunt is yet another prong in Chevy’s new marketing campaign for the new Silverado, which includes numerous new ad sports for TV and digital along with branded magazine covers, branded Amazon delivery boxes and much more.

“Chevrolet is once again thrilled to be working with Warner Bros. to integrate the brand and one of our most iconic products – Silverado – into ‘The LEGO Movie 2: The Second Part,’” said Chevy truck marketing boss Sandor Piszar. “The themes of determination and teamwork in the new movie align perfectly with our Chevy brand values and we are sure that the all-new Silverado has the features, technologies and strength that would help Emmet, Lucy and their friends as they take on exciting new challenges.”

You can see the 3,307 lb LEGO Chevrolet Silverado 1500 Trail Boss on display at NAIAS 2019 from January 19th through to January 27th.

Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. To me they wouldn’t have to try so hard with advertising if they built a first class truck an not a 3rd class I still can’t believe the people who approve this truck still have a job let’s not even talk about the HD

    Reply
    1. It’s a great truck if you dont like it then dont buy it

      Reply
      1. I bet you cant name one thing great about it

        Reply
        1. There are not enough room in this box to describe how much and what about the truck I like!

          Reply
          1. Lol whatever makes you happy Brian I guess the real result of how good they did is if they continue to say in 2nd place don’t get me wrong iam a Silverado fan but you have to admit at the price point of these trucks you should be getting a little more

            Reply
            1. If you buy a truck based on what a magazine or what consumer reports says. They you are foolish!

              Reply
      2. It killed the good looks of the K2 1500s, didn’t bring any new power features to the table, powertrain and appearance options are tied into trim level, no more single cab short bed. That doesn’t sound “great” to me.

        Reply
  2. That is the ugliest, lowest quality, most dated looking Lego design I have ever seen…

    Reply

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