These days it seems that if a product exists and is popular, they will make a movie about it. LEGO Movie? Check. Emoji movie? Check. Barbie Movie? It’s on its way.
It should be no surprise to you, then, that a live action Hot Wheels movie has now received the green light for production.
The movie is being produced by the newly established Mattel Films, which is also working on the aforementioned Barbie movie, in partnership with Warner Bros.
“We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures,” said Mattel CEO Ynon Kreiz. “Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”
Hot Wheels debuted in 1968 and the company has sold more than four billion of the miniature die casts to date. A number of General Motors vehicles were among the initial run of models, including the Chevrolet Camaro and Corvette, Cadillac Eldorado and Pontiac Firebird convertible. These original cars are known as the “The Original 16” or “Sweet Sixteen” among Hot Wheels enthusiasts and are rather valuable today.
“Hot Wheels has been inspiring the imagination of kids around the world for over 50 years,”, Warner Bros.’ chairman Toby Emmerich said of the iconic model car manufacturer. “We couldn’t be more excited to be bringing the adrenaline, adventure, and excitement of Hot Wheels to the big screen.”
It’s not yet clear when the Hot Wheels movie may be released, nor what the premise for the live action film might be. We’ll be on stand by waiting for an official trailer, and as Hot Wheels fans and car fans, we’ll have our fingers crossed that it’s at least watchable.