If you’re a fan of the Chevrolet Corvette or of Corvette Racing, then you are probably very familiar with the team’s Jake skull logo. The logo has adorned the team’s race cars since the early days of the Corvette C6.R and can now be found on just about anything related to the team, from its pit crew’s apparel to its official merchandise and more. You can get a Jake Skull logo on the hood C7 Corvette road car.
So what’s the story behind ‘Jake’? It all started in 2004, with one of Corvette Racing’s truck drivers at the time, Don Male, who approached team boss Doug Fehan about putting a skull sticker on one of the cars. Fehan liked the idea and gave Male the go ahead, with the same car subsequently winning the race. Male, now convinced the skull logo was good luck, then got other ideas about the skull logo, but the sticker he used was actually copyrighted design by clothing company No Fear, so Corvette Racing needed its own version.
As Fehan explains:
“One of the fellas that works at our boutique store in New York, Kick Design, Eddie Jabbour, says ‘Well how about we design our own?’ I said ‘Do it!’ Eddie went back and designed what is now known as Jake, that iconic skull, one of the most powerful automotive icons in the history of the automobile. ”
But how did the skull get its name? That’s where legendary Corvette marketing manager Gary Claudio steps in. Claudio allegedly named the skull logo after Jake Blues from the 1980 film The Blues Brothers – fitting seeing as the ruthless Jake character would probably identify with Corvette Racing’s ‘Take No Prisoners’ motto.
The Jake logo appears on Corvette Racing’s car trailers.
The official Jake logo we know today appeared on the Corvette Racing car in an official capacity for the first time at Le Mans in 2005, on the car’s b-pillar. It remains a popular logo among Corvette and Corvette Racing fans today.
“Jake continues to permeate what we do, say, speak, and or wear,” Fehan said. “He is our team mascot, and he will continue to grow with us. Our fans have embraced him, our fans love him, and our fans know he is an important part of our success.”
For a deeper history lesson on Jake, watch the video above, which was put together by Corvette fan My Corvette Life on YouTube.
Comments
Logo is amazingly important and you can clearly see it looking at big and successful companies. Small business owners for an unknown reason sometimes forget about this issue completely. And if you have a bad logo, it won’t attract people, if you get merch from http://www.profilepromotions.co.uk , it won’t look that good, it will spoil your website, etc.
“Rad”????? GTFO of here!!! Who are you trying to impress??? The boomers that couldn’t give a sh!t because the engine is in the back, the cams are on top, and one of the cars are now Silver rather than yellow? OR “young folk” who see right through your desperate attempt to stay relevant?
Relax Harry
Such a pity that the skull resembles the punisher skull which has subsequently been adopted by white nationalist neo Nazis as their own symbol.