A few days ago, we brought forth the idea that Buick is well on its way to becoming a crossover-only brand in North America. In case you didn’t read that article, you really should stop, read it, and then come back here and read the rest of this story. Go ahead, we’ll wait. But in case you don’t feel like doing that, here’s a quick synopsis.
The Buick Verano was the first Buick sedan to get the axe. The LaCrosse has been confirmed for discontinuation later this year, and all signs point to the Buick Cascada living out the same fate. That leaves only the Regal as Buick’s only non-crossover offering – and its future is on somewhat shaky ground. That’s because the entire Buick Regal family – the Sportback, GS, and TourX – is being built at the Opel Rüsselsheim plant in Germany, which is operated and owned by PSA ever since GM sold its Opel division to PSA Groupe about two years ago. And with sedan sales taking a major beating in terms of sales volume, who knows how long the Regal will continue being around.
But even if Buick were to one day become a brand whose lineup consists entirely of crossovers, would it be such a bad thing? After all, focusing on crossovers might be a more lucrative strategy from a financial standpoint.
And all that brings us to the question du join: how do you feel about Buick potentially becoming a crossover-only brand? Vote in our poll below, and then sound off in the comment section.