Chevrolet swung and missed with one of its latest “Real People, Not Actors” advertisements. The brand came under fire earlier this month over a new spot that touted the bowtie brand as the most reliable over Ford, Honda and Toyota.
Naturally, all three automakers took action against Chevrolet, and after legal department brawls, Chevrolet took the ad down from YouTube and out of circulation on television airwaves. However, Mahk, the foul-mouthed New Englander, has returned to yet again provide a humorous spoof.
The YouTuber, who goes by “Zebra Corner,” has spoofed many “Real People, Not Actors” ads in the past after the public seemed to unanimously agree they’re not the best. Chevrolet has defended them and said they’re effective, and even won an award for one spot.
Mahk is full of his usual puns and witty comments throughout the commercial but then digs into why the ad is dishonest. We previously reported on the rather botched metrics Chevrolet used to fuel the study’s claims, but we’ll recap them.
The ad’s claims are based on a Chevrolet-commissioned study from Paris-based Ipsos. Foremost, the study surveyed owners of 2015 model year vehicles, which is four years too late for the cars shown in the ad. Secondly, of the 840,979 “non-sponsored” letters Chevrolet sent out, it only received 48,000 back—a rather small sample size.
“Reliability” was defined as “the repairs a car has had within a 12 month period once the car has reached three years old.” Anyone who’s owned a car knows that’s not the best way to measure reliability and is incredibly limited in scope. The study also failed to disclose how many miles a respondent had driven the car.
Do note the video features a lot of adult language and is not safe for work. Otherwise, enjoy a Monday laugh above.
Comments
That’s funny.
It’s better to talk quietly and carry a big stick. Toyota lets its all original million mile Tundra parked in front of headquarters speak for itself.
There are million mile Silverado’s and F-150’s too so that isn’t saying much.
Don’t know about the Ford, but the Chevy has had multiple transmissions, engines. Anything can go a million if you keep throwing parts at it; this Toyota is stock.
It would have been a good commercial without the profanity. He got irritating after he started cussing.
A lot of LS engines out there with 400 000 & 500 000 mi.
And 200000 mi just Broken in-
Parts are reasonable cheap priced.
What’s a tundra ???-
Pushrod V8s are the one thing GM does right. What about everything else? Hundreds of parts and components that fail prematurely because of cheapness. Let’s just mention the fuel pump that feeds that LS – ain’t going 200,000 miles, I can tell you that much.
The issue with the commercial is why do they feel like they have to resort to lies. If you’re going to give the competition so much air time because of an inferiority complex, then mention things that really ARE better when comparing models, maybe fuel economy, passenger room, amenities. Reliability truly is the one topic GM should just pretend doesn’t exist. Just don’t go there.
Won’t go yota; wount go there –
Like my cousins Tacoma in mich were the thinly made frame rusted out and Toyota had to buy it back.
What a foul mouth. That wasn’t so good, but the gal in the red plaid shirt beside him was fun to watch because of her reactions to him.