Chevrolet swung and missed with one of its latest “Real People, Not Actors” advertisements. The brand came under fire earlier this month over a new spot that touted the bowtie brand as the most reliable over Ford, Honda and Toyota.
Naturally, all three automakers took action against Chevrolet, and after legal department brawls, Chevrolet took the ad down from YouTube and out of circulation on television airwaves. However, Mahk, the foul-mouthed New Englander, has returned to yet again provide a humorous spoof.
The YouTuber, who goes by “Zebra Corner,” has spoofed many “Real People, Not Actors” ads in the past after the public seemed to unanimously agree they’re not the best. Chevrolet has defended them and said they’re effective, and even won an award for one spot.
Mahk is full of his usual puns and witty comments throughout the commercial but then digs into why the ad is dishonest. We previously reported on the rather botched metrics Chevrolet used to fuel the study’s claims, but we’ll recap them.
The ad’s claims are based on a Chevrolet-commissioned study from Paris-based Ipsos. Foremost, the study surveyed owners of 2015 model year vehicles, which is four years too late for the cars shown in the ad. Secondly, of the 840,979 “non-sponsored” letters Chevrolet sent out, it only received 48,000 back—a rather small sample size.
“Reliability” was defined as “the repairs a car has had within a 12 month period once the car has reached three years old.” Anyone who’s owned a car knows that’s not the best way to measure reliability and is incredibly limited in scope. The study also failed to disclose how many miles a respondent had driven the car.
Do note the video features a lot of adult language and is not safe for work. Otherwise, enjoy a Monday laugh above.