During the month of January, FCA is offering a notable amount of incentives for its all-new Ram 1500 pickup truck, including a cash allowance of nearly $5,000 on select models. By comparison, a new Chevrolet discount reduces the price of the all-new 2019 Silverado 1500 by $6,505, but only on the range-topping model.
The Incentives
Nationwide Ram discounts on the all-new Ram 1500 for January 2019 are as follows:
- 2019Â Tradesman:
- $1,750Â total cash allowance, or
- 0 percent financing for 36 months
- 2019Â Big Horn / Lonestar:
- $4,750Â total cash allowance or
- 0 percent financing for 36 months + up to $1,000 bonus cash or
- Lease for $325 / month for 36 months + up to $2,500 bonus cash
- 2019Â Laramie:
- $2,750Â total cash allowance or
- 0 percent financing for 36 months + up to $1,000 bonus cash or
- Lease for $408 / month for 36 months + up to $2,500 bonus cash
- 2019Â Rebel:
- $1,250Â total cash allowance or
- 0 percent financing for 36 months or
- Lease for $470 / month for 36 months + up to $2,000 bonus cash
- 2019 Laramie Longhorn:
- $1,250Â total cash allowance or
- 0 percent financing for 36 months or
- Lease for $584 / month for 36 months + up to $2,000 bonus cash
- 2019Â Limited:
- $1,250Â total cash allowance or
- 0 percent financing for 36 months or
- Lease for $606 / month for 36 months + up to $2,000 bonus cash
Meanwhile, the only nationwide Chevrolet discount on the all-new 2019 Silverado 1500 for January 2019 is as follows:
- 2019 Silverado Crew Cab LT All Star Z71: $3,005 price reduction below MSRP + $2,500 loyalty purchase cash + $1,000 option package discount = $6,505Â total value
All-new 2019 Ram 1500 January 2019 incentives
The GM Authority Take
Note how many more incentives there are for the all-new 2019 Ram 1500 compared to just the one discount offered by Chevrolet on its all-new, 2019 Silverado 1500. Though Chevy’s discount on the new Silverado is 2019 Silverado 1500 is for a higher dollar amount, the offer only applies to a single, high-feature model in the lineup.
The wide disparity in incentives offered by FCA on the all-new 2019 Ram 1500 when compared to those offered by GM on the all-new 2019 Silverado 1500 is a glaring example of strategic differences between both automakers: as FCA is focused on increasing sales volume with seemingly little regard to profit, GM is focused on more profitable transactions rather than outright sales volume. And since FCA has discounted the 2019 Ram 1500 in similar ways in November and December of 2018, the circumstance may help explain why Silverado sales volume fell to third place behind the Ram during the fourth quarter of 2018.
We should also note that GM’s strategy of lesser volume, higher profit marks the first time in recent history that the Detroit-based automaker has undertaken an approach that doesn’t involve increasing sales volume “at all costs”, a practice otherwise referred to as “buying market share”.
All-New 2019 Chevrolet Silverado 1500 January 2019 incentive
Disclaimers
- Must take delivery by January 31, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
Comments
FCA is doing what Ford did in 1994. Here is an opportunity to surpass Chevy and selling more trucks than a profit is the goal. It be the big win for a long time for RAM. In 1994, Ford lowered the price with incentives for the Taurus and did beat the Honda Civic in sales. It was big time bragging rights.
https://www.apnews.com/f11bb4b453ca4f619d4535108070d19b
I’m still not convinced that FCA is loosing all that much profit. For sure not from a long term investment perspective.
If GM was known to make somewhere around $12,000 per truck. I am pretty sure FCA is making the better truck for less than GM so even with a layout of cash per GM truck price I bet it’s still a healthy profit foe FCA. Couple that with the RAM loyalty of the highest of all vehicles in the USA and its a great long-term setup for FCA.
Its EXACTLY what the foreign sedan makers did in the 80s – 90s. Look how that turned out.
Its EXACTLY what happened to Cadillac by Mercedes, BMW, and Audi. Look how that turned out.
Once they get you in, the CUSTOMER FOCUS keeps you.
Where are you GM, China?
Good thing China is great for now!
You know what they say, if you can get ‘em in the car, it’ll sell. FCA is getting truck owners in the Ram with these incentives and, with a little luck, they’ll stay in the fold ie conquest sales. Long term strategy that just might work.
I’ve had more than one friend, hard core GM owners, switch to Dodge / Ram after feeling let down by GM trucks.
If FCA follows through with a truck that meets expectations , choppy seas ahead captain….
All this, and the fact that the New Rams are probably the best FC trucks ever. They have upped the ante, for sure. Check out the 2019s – they are awesome. The brand new Silverado is already playing catch-up.
The ram is a nice interior slug. it rides well by being heavy and cumbersome with lots of dampening features. The Chevy has its ride chassis tuned to perfection. of course GM wont be too worried about bragging rights if GMC and Silverado sell more combined than ram or ford, as they often do. If GM really wants to make the Silverado the #1 selling vehicle, nuke the GMC. GM still sells the most combined trucks, and they know where they are at. They will get loads of money with these trucks being more profitable and still give decent dscounts to customers. I for one am a bigger fan of the GMC’s than the Silverado’s.
They sell 40000 more than ford combined-
Six months ago you could get a $52,000 ram for 38000. This 5K off is only one of the many rebates that you can get on the ram.
That’s on the all-new 2019 as well. they call buying market share for a reason, but if GM doesn’t follow suit on the discounts Silverado will be number three in sales
Yes, but… the incentive you’re referring to six months ago was on the last-generation model… not on the all-new model. I feel like that’s an important distinction.
That said, FCA will return with record incentives a year from launch of the all-new Ram 1500.
If the new Silverado had as much value or more than the new Ram, I would have bought one. GM appears to be on a slippery slope to the bottom. Anyone who dares to compare will buy a 2019 RAM. More truck. Better truck. Less money.
The name of the game is volume something GM is ignoring. Putting profit over volume eventually will get you. No monthly sales reports is an example.
The name of the game is profitable volume and maximizing return on investment.
Selling any product for the sole purpose of moving units while gaining little profit from each sale is pointless, similar to treading water without swimming to a destination… it’s wasteful and ultimately pointless.
Clearly, GM has developed a winning business model with a formula that optimizes for higher overall profit. If that model works better at a slightly lower volume, then even better for GM.
Also, let’s not forget that GM was far and away the sales leader in nearly every segment in the 60s, 70s, and 80s. It was also a leader in most segments in the early 2000s. But that didn’t help prevent bankruptcy… so clearly the model of selling more than anyone else was not a winning business model.
Yes your theory works as long as the comparable products provide the value and desirable features for the associated price. You can’t assume that GM doesn’t have to keep up with competition and people will still buy it (at any price). I owned a 2014 Sierra was looking forward to and ready to buy a 2019 Sierra last September. That is until I saw a new black SLT at the dealer, (definitely not impressed with the look and tailgate gimmick), then just sat in the driver’s seat. When GM decided to put $0 into a new interior, where drivers spend all their hours, was a huge mistake … as FCA is making it very clear for them. Further, the thinking that there’s a bunch of loyalists willing to buy one of these “all new” trucks with zero incentives is pretty stupid. I’m sure that Silverado/Sierra incentives will be out shortly with sales of the 2019 continuing to crater. All I can say is, owning a 2019 Ram the past 4 months / 10,000 miles has been an absolute delight. I was forced into it by the lack of value in the Sierra at $6,000 more for similar features. And after driving GM pickups for the past 23 years, to lose a loyal customer like me is pretty sad!
Who ever said that GM doesn’t want to or isn’t keeping up with the competition?
In talking about the interior, you’re describing a matter of preference. That preference concludes that the new GM trucks do not keep up with the competition… but the entire argument is based on a subjective take of the situation. We’ll see if the rest of the market agrees very soon. But for the time being, let’s call it what it is: a sentiment and an opinion… which is far from fact.
Did you just refer to the MultiPro Tailgate as a gimmick? Oh c’mon. It’s far from a gimmick, and it is attracting a significant, if not overwhelming, amount of new to brand interest.
Again, the goal isn’t to sell as many units as possible. It’s to sell as many units as possible at whatever price point deemed worthy by the business strategy. If that means losing a few customers here and there, so be it. They’ll still end up making the same or similar levels of profit… while working less. Again, that’s theoretical.
I looked up the word gimmick in the dictionary and there was a picture of the multipro tailgate. Rambox or multi-hinged ridgeline tailgate are so much more useful.
You are so so wrong Jwl !!
This GMC tailgate is so easy for everything box related.
Hauling long things under a cover.
Stepping into the box.
Loading the box.
Sure the Rambox is good for one thing a box of a certain size quick and easy.
And the multi-hinged tailgate is useful for getting close to the box.
There are things I would like to see on the tailgate, most being make the box lights come on like dome lights when dark out and tailgate down, overridable like the dome light to turn off.
Whatever.
Alex Luft, I don’t quite get your first question. Who ever said that GM doesn’t want to or isn’t keeping up with the competition?
First off in my opinion if you can get the same option for the same price it is competition.
If you can get a 12 inch screen and want one in a GM, NOT competition.
If you can get a work truck with a high HP motor and want one in a GM, NOT competition.
Like Cadillac the CT6 no AWD with 3.6 T if you want it and can get it somewhere, NOT competition. You know the stuff, the works, the touch, the feel.
So I DO agree that design is subjective or opinion (like interior look, exterior look etc.).
However I DO NOT agree there IS competition when a similar option is not available, or if that similar option IS available but at a hugely inflated price.
So what would make it OBVIOUS to the general public that GM wants to or is keeping up with the competition. Asking for a friend.
Love the tailgate and it is NOT a gimmick it is awesome!!
I also have no problem with GMs business strategy if this is it to sell X amount super profitable. Maybe GM had a meeting with customers like stockholders and were assured by the customers they would buy enough trucks, like stock, for this strategy to work, otherwise like you say theoretical.
Well yes it is my personal opinion as a GM owner for the past 23 years that the new GM trucks have a disappointing interior (dash, seats, console, screen). But this opinion is shared by a hell of a lot of people. Why not get out of the office and take a look for yourself? Then also look at the sticker prices. My Laramie’s interior and features rival (or exceed) Sierra SLT and even Denali for thousands less. Drivetrain is awesome and always in the correct gear. Plus it’s a sweet looking and better riding truck. GM trucks are now everything I used to hate about the Ram. If you’re saying so what, who cares, GM can reduce sales and their plants can run more profitably at half capacity, well that’s a feat I’d like to see.
If you sell a truck, even with a modest profit, the other manufacturers DON’T sell a truck, and don’t make any profit on it. So the sales strategies are more complex than it appears.
Being the market leader affords a lot of benefits. When GM was #1 by a wide margin, they were the price leader- setting prices that all other automakers followed suit with. They were enormously profitable because of economies of scale. They had five truly distinctive divisions that could capture a customer from cradle to grave. They covered every segment of every market even if some of the vehicles were sold at a loss. They knew that getting a butt behind the steering wheel for the first time would lead to success later on due to repeat buyers. Now with Cruze gone and no direct replacement, those entry level buyers will meander to Honda, Toyota or Huyndai and those brands will be more than happy to take the market.
GM went into bankruptcy due to years of piss poor management that is now being extended under Barra. Once Toyota, Ford and perhaps FCA start outselling GM in this country on a regular basis, watch for the bottom to fall out. It is one thing to offer mediocre vehicles at a lower price to capture market share, it is another to charge premium pricing for the same mediocre vehicle and loose sales. One of the things that is keeping GM relevant right now is the fact that they are still-for the moment- US’s number one auto maker by volume and buyers still give a lot of credence to the number one maker/service provider of anything.
I shopped comparable [price -wise] Rams and Silverado’s Ram Won.
Someone needs to talk sense into these low volume thinkers. Sure I think ALL of us GM loyalists would agree if you can sell at a lower volume and sustain great. But that is where we are at, and we will see how this turns out.
However GMs loyalists theory is wearing very, very thin. When looking at a Cadillac you can buy a competitor with more for less, and not just a little less that will make you say “well I’m a GM person I think I’ll buy GM” NO a lot less. Same with these trucks now, more for less. You get more for less, and not a little less or a little more, ALOT less and ALOT more.
Same with these trucks now. It used to be 10 years ago you would see a few RAMs on the road. NOW there are ALOT. And people talk. CUSTOMERS !! People are NOT having troubles with there RAM,s like people, CUSTOMERS, are with the GM, and to top that off the dealer experience is better and improving.
If this continues GM will LOOSE. WHAT CAN”T YOU SEE !!
If FCA gains even more market share on trucks. They already have with the Jeep. LOOK OUT. We are heading there. FCA has been gaining for 10 years now. When this gets to a point it will flip. Like the minivan, flip, GM no more minivan.
Good luck. I’m sure it will be great. You just wait !!
What many fail to understand is the market is contracting and will continue to contract. Everyone will sell less product in th3 future and if you do not have your cost inline and profitability in line you will fail.
The days of who can sell the most are over. Today it is a careful balance of volume, cost and profit.
I stated this in the other tread the other day that Ram is selling more trucks but are they really making any money? Peopl3 bu em because they are cheap. They may save on the purchase but at resale they pay the penalty of the low purchase price.
Used Rams are selling much less used than Ford or Chevy.
Also they are still adding more recalls. Another 180,000 plus more truck were recalled last week.
GM sales are hurting as the old trucks are being cleared cheap, dealer stock is limited to only a few models of the new trucks available with little to nothing off.
Just look around and follow stock prices, profits and dividends. The proof in what is going on is there as while Ford and FCA remain stagnant GM is showing some gains at 2 to 4 times the value of the others.
GM still need to keep working on product but they will be ok.
scott3 your “old school” points are just that “old school”.
Fist it doesn’t matter a hill of beans if your RAM has a lower resale value if your getting another RAM. Only if your trading for a price inflated GM will this hurt you, and often times now GM will give a “special” rebate to bring you over.
Second of all recalls !! Recalls are NOT looked at by the AVERAGE public as a bad thing. A recall to the AVERAGE public says this automaker cares enough to fix the problem with my vehicle for FREE so I don’t have to worry. Now I know you have a hard time figuring this out but the AVERAGE CUSTOMER in todays world understand ALL people make mistakes. Its those who “fess up” that the AVERAGE CUSTOMER will migrate towards.
GM does have ALOT of old trucks left, I agree. But there are ALOT of new trucks also now, and with money on the hoods.
I never get you and your two sided point. Stocks I agree that GM looks better than Ford or FCA as far as price goes. But how come when you try to make a point regarding Cadillac and Tesla that same point doesn’t apply, last I looks Tesla was 7 to 8 times GM.
You simply can’t have it both ways ! ! ! The market is contracting, agreed. Was GM gaining market share when the market was up as fast as it is loosing as the market is contracting ?
I’m sure GM will be fine and I support most of there business decisions. I do NOT support there vehicle offering decisions as of late however. And I do NOT support there lack of customer focus. (all customers not just GM)
Like I said, good thing China is great for now.
If GM has stated they average $17k profit for pickup, I’m guessing FCA is in close proximity.
With that being said, is the $6k discount really such a big deal? Is it profit maximization or greed?
The market will decide!
From The New York Times
Fiat Chrysler still faces plenty of challenges. Its Dodge and Chrysler brands score below average in quality surveys. The company has invested a lot less in autonomous and electric vehicles than its rivals, a decision that could hurt Fiat Chrysler in the future.
Here’s your sign!
In addition, the company has much lower profit margins in the rest of the world than in North America.
No hemi fer me even with e torque;
My 5.3 ave 20mpg 4 door crew cab short bed 4×4 lt .
You don’t like rubber bands?
Got ya ; no the e torque rubber band ;no-
I just think the hemi also better suited for hot rod.
Luv my 5.3 mpg :
Plenty power and torque for me !!!
Would you look at that, there is a link on this page that is the very subject of this page!
“Major discounts on Ram trucks!
That’s funny right there, get’er done!
I guesstimate that there are three kinds of buyers. One end, price means nothing, I want that truck. The other end price is a driving force. I think most are in the middle, you like that truck, you want it but then the price maybe the second driving force. For me any kind of price reduction I would never buy a F150. It may be a good truck but I just do not like them and I have owned a few Ford vehicles. After driving my brothers new RAM I may consider one in a few years.
My question is when manufacturers start with price reductions, what is the goal? Win over new customers, keep your customer base from switching or just unload stock? When I bought my first PU truck, Ford was out of the question, RAM was the older model and the new one wasn’t due for a few months, Toyota was priced sky high. But I liked the Silverado, it was good looking, it was optioned as I wanted and the end of year discount of 5K won me over.
Incentives are given to make the buyer think they are getting a bargain. Remember Saturn and Olds with their “no haggle” pricing schemes? That did not work out because even though the customer was getting a better deal, they felt cheated because they were not given a rebate.
This is why they call it “Pickup Wars.” Large incentives are the price of entry to play this game.
GM cannot even think of lowering incentives on these trucks unless they want to hand second place to Ram permanently. Vehicles that can get away from incentives are those that are far and away superior to the competition (think BMW or Audi).
Face it: GM and Barra with her relentless drive to cut costs dropped the ball on this launch (and expect the Blazer to be no better). Ram knocked it out of the park in terms of styling, value, and interior quality.
Dodge currently has more incentives on there trucks then any one, so when Dodge does this. It’s for market share and when GM does it, it’s due to inferior products?
That’s a good one, I need more ヅ keep going
FCA wants to sell vehicles and build market share. GM is just concerned with margins. BTW, GM just raised its incentives on the Silverado the other day.
Also, “Dodge” stopped making pickups about ten years ago 😉
Is your source for FCA and GM’s business model the same that separate Chevy and GMC trucks in sales figures? (two different companies right, they have two different names)
Kind of like Dodge Ram vs FCA Ram, what’s the stock ticker for the Ram company?
I wana buy some stock before the auto industry transformation that is taking place is over. Since the Ram corporation is leading the way with their rubber band powered truck.
Why didn’t GM think about that, …ooh wait!
Kinda just like Cadillac !!
I tried to buy some Cadillac stock the other day and all I got was GM.