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Family History Puts The Pressure On New GM President Mark Reuss

General Motors‘ recently appointed president Mark Reuss isn’t letting himself off easy in his new role.

Twenty seven years ago, Mark Reuss’ father Lloyd also held the position of GM president. He was driven out of the position by the GM board in 1992, however, after the automaker posted a $7 billion loss in 1991. A New York Times report from 1992 indicates analysts were critical of GM in years prior, accusing it of being too big and having too many brands. They encouraged the company to simplify its business or risk financial ruin – phrases modern-day GM is quite familiar with as well.

Reuss now recognizes the obvious parallels between that GM and the GM that he’ll be in charge of steering and is eager to repair his family’s legacy within the automaker that he has dedicated his life’s work to.

“Very true, very true,” Reuss told The Detroit News when asked if he saw his new job as a way to restore his family name in ways. “I won’t waste that opportunity, put it that way. I will leave nothing on the table.”

2017 Chevrolet Bolt EV - Live Reveal - NAIAS 2016 - Mary Barra and Mark Reuss 003
The 54-year old has a tall task ahead of him. GM is essentially reinventing itself, having just recently closed several of its North American plants and discontinued several slow-selling models to ensure it’s not vulnerable should the market take a nosedive. It’s reinvesting much of the money saved into autonomous and electric vehicles, and also taking one last shot at turning Cadillac around. The latter mission might be Reuss’ hardest, with the executive recently saying that GM’s plan to reinvent Cadillac as an electric vehicle maker could be its last chance at reviving the brand.

And no matter how unpopular some of he and CEO Mary Barra’s decisions might be going forward, like its recent decision to close several North American plants for example, Reuss won’t let GM, or his family, repeat history.

“I can’t bear to have a legacy of really bad things because we didn’t make the right calls,” Reuss said. “We’re paid to make sure that never happens.”

Like this article? Be sure to check out our other Mark Reuss news.

(source: The Detroit News)

Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. They need to start treating Cadillac as a niche market again. Cadillac will never work as a GM “platform” vehicle. NEVER

    Example: XT6 – I think it looks good, I like the front. Escala looking SUV. BUT a 3.6 GM ” platform” vehicle, ZIP. I bet they sell great at the Chevy traverse price. After GM reduces the Traverse price and then the XT6 to the Traverse price.

    Reply
  2. ““I can’t bear to have a legacy of really bad things because we didn’t make the right calls,” Reuss said. “We’re paid to make sure that never happens.”

    1. As CEO of Holden, he changed Zeta Commodore to a bum dragging Opel that they sold to Europe the next day. Aussie’s abandoned Holden.

    2. Treating De Nysschen like an errant child instead of a professional business leader with difficult decisions that must be followed for years, not months. Not backing the CT6 with everything they had.

    3. Allowing the ZR1 development funding to be compromised enough to be beaten by a 4.0 GT3 RS Nur-time, and then flat out crashing one like a total amateur right at the peak of its introduction marketing. The general public’s single-shot intro to the ZR1 was Reuss’s crash looking like “an uncontrollable car”. The narcissism it took to be the “safety car driver” with no race experience in the series he was leading, no matter what internal driving quallies he has, was Benedict Arnold level, another “legacy” family member trying to look as good as an ancestor.

    4. I wonder what Geaorge Washington and Alfred P Sloan would make of a legacy leader. Washington made America on the notion that family does not make for leadership. Sloan made GM aa worldwide force for good. Reuss prefers automatic promotion for Daddy’s boys, and shrinking his toy company to a size his intellect can handle.

    I’m in education. Go look up the stats on “legacy” admissions to universities. Clue: they’re so dumb nearly half of them fail out in their first two years. However, most families make most of their donations to the university in their kid’s first two years. The highest university graduation rates come from middle-of-the-road public school kids. Don’t believe me? Lubienski’s “The Public School Advantage” and David S Callahan “The Cheating Culture” and publicly available university graduation records.

    Reuss is a legacy. GM needs new blood. Barra’s appointments have a clear style about them. Except this one. Reuss was appointed in spite of Barra’s wishes. Barra should have got her way. GM’s way will now follow that legacy, straight down the gurgler his Daddy already had it sliding towards…

    Reply
    1. I wonder if I’m completely utterly wrong (again for the umpteenth time) and Barra didn’t like JDN and Reuss backed him all the way? Who knows, definitely not me. The Holden thing though, I’ll never forgive him for that. Should have given Oz the Alpha instead.

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  5. As Heidi Klum of Project Runway enjoys saying.. you can be in one day and out the next; Mark Reuss needs to keep his eyes trained on what’s important by continuing to develop products that sell or be shown the door.

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  6. Wuss. NEW GM = OLD GM. Now they’re not even trying to hide it anymore. Maybe he can improve on his dad’s legacy and lose fewer billions. Wonder how long it’ll be before they will get more of our tax money to mismanage.

    A welfare queen by a new name is still a welfare queen.

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  7. Yeah, lets put the son of a former GM president in charge, because he totally got where he is in life on his own.

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  9. Cadillac is suffocating in a vacuum…they continue to make small SUVs for women to go get groceries – how many full size GM SUVs were sold since the Acadia came out in 2008? Thousands and thousands were sold and Cadillac sat on the sideline. Another example is their first CTS – didn’t have room for golf clubs in the trunk, seriously ! They pretend to compete with the Europeans ?

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