Chevrolet has increased the national discount on the all-new, 2019 Silverado 1500 in the middle of January 2019. According to the GM Authority Silverado incentive tracker, Chevrolet boosted the incentive on a specific 2019 Silverado 1500 model from $5,033 to $6,505.
Specifically, the Bow Tie brand started out January 2019 with the following incentive on the 2019 Silverado Crew Cab All Star totaling $5,033:
- $3,033 price reduction below MSRP, plus
- $1,500 loyalty purchase cash, plus
- $500 option package discount
In the second half of the month, Chevrolet adjusted the Silverado incentive to total $6,505 on the same model/configuration, as follows:
- $3,005 price reduction below MSRP, plus
- $2,500 loyalty purchase cash, plus
- $1,000 option package discount
As such, the discounted amount increased by roughly $1,500, or exactly $1,472.
The GM Authority Take
It’s currently unclear why Chevrolet suddenly increased the Silverado incentive in the second half of January, or what it signals. One theory is that Chevrolet and its parent, General Motors Company, are correcting for dwindling Chevy Silverado sales. A more extreme point of view is that Chevy and GM have entered full-on panic mode as it relates to the all-new, 2019 Silverado – which has been widely criticized for falling short to the competition on various fronts, specifically its cabin and lack of improvement in fuel economy. In the fourth quarter of 2018, Silverado sales volume fell to third place in its competitive set, behind FCA’s Ram 1500.
Update: new information suggests that the launch of the all-new 2019 Silverado 1500 is going well, and that the increase in incentive spending was actually planned, so as to be timed with the national advertising campaign for the new Silverado.
We should note that despite the increase in the incentive, Chevrolet is still offering significantly fewer discounts on its all-new 2019 Silverado than Ram and Ford are on their light-duty trucks. For instance, FCA is offering significantly more incentives on its all-new 2019 Ram 1500 Pickup than Chevy on the new Silverado 1500. In fact, FCA has an incentive on almost every model and trim level of the 2019 Ram 1500, while Chevy’s only incentive on the new Silverado is for the Crew Cab model with the All Star Package. Notably, limiting incentives is part of a wider-reaching strategy by GM to increase profitability, which could potentially decrease sales volume.
About ChevroletÂ Silverado
The Chevrolet Silverado is a lineup of full-size pickup trucks soldÂ primarily in North America, but also in the Middle East and inÂ certain markets in South America. Slotting above the mid-sizeÂ Chevrolet ColoradoÂ (known as the S10 in some markets),Â the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, twoÂ Heavy Duty modelsÂ - the 2500HD and 3500HD, as well asÂ Conventional Class 4, Class 5 and Class 6 Medium DutyÂ models - theÂ Silverado 4500HDÂ andÂ Silverado 5500HDÂ and Silverado 6500HD.
TheÂ 2018Â Chevy SilveradoÂ represents theÂ fifthÂ model year of the third-generation Silverado. It is based on theÂ GM K2 platformÂ shared with other full-size pickup trucks and SUVs from GM. Though theÂ lineÂ sold relativelyÂ well,Â itÂ became less competitive in the marketplace with time when compared to its primaryÂ FordÂ F-Series rival, due to lacking cutting-edge features such asÂ turbocharged engines, a rugged off-road variant such as theÂ Ford F-150 Raptor, a diesel engine option in the light duty (1500) model,Â and also variousÂ modern features and equipment.
Luckily,Â an all-new SilveradoÂ arrived for the 2019 model year that addressesÂ manyÂ of theÂ issuesÂ ofÂ its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018.
Chevrolet says that the all-new 2019 Silverado isÂ the result ofÂ over 7,000 customer interviewsÂ - the most intensive research in itsÂ history. The new modelÂ usesÂ higher grade alloy steel in the bed floorÂ as well as variousÂ mixed materialsÂ that resultÂ in aÂ reduction in weight and improved performance, with weight falling about 450 pounds. The truck alsoÂ offers an expanded amount of modelsÂ for a total of eight, includingÂ the newÂ 2019 Silverado Trailboss.
RidingÂ onÂ GM's newÂ T1 platformÂ shared with other future GM full-size trucks and SUVs, the 2019Â Silverado offers more technology, convenience features, andÂ engine/transmission combinations. While details ofÂ five powertrain combos have already been revealed,Â GM has not yet shared details of theÂ newÂ inline-sixÂ 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated toÂ GM's new 10-speedÂ transmission.
Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brandÂ released a teaser imageÂ of theÂ upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model.
The 2020 Silverado HD willÂ be comprisedÂ of the Silverado 2500HD and Silverado 3500HD that ride on a moreÂ robust and capableÂ version of the new T1 platform when compared to the 2019 Silverado 1500, whileÂ sharing many high-techÂ features and design elementsÂ withÂ its light duty brother.
Completing the overhauled SilveradoÂ family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD.
The ChevroletÂ Silverado is builtÂ atÂ the followingÂ GM plants:
- GM Flint AssemblyÂ in Flint, Michigan, USA
- GM Fort Wayne AssemblyÂ in Fort Wayne, Indiana, USA
- GM Oshawa AssemblyÂ Â inÂ Oshawa, Ontario, Canada
- GM SilaoÂ in Silao, Guanajuato, Mexico
- Navistar Springfield Assembly in Springfield, Ohio, USA (Silverado Medium Duty only)
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