Chevy Silverado Sales Decrease 3.6 Percent To 161,178 Units In Q4 2018
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Chevy Silverado sales decreased in the United States, Canada and Mexico during the fourth quarter of 2018.
Note that the figures shown here contain sales of both, the outgoing K2 Silverado and the all-new 2019 T1 Silverado. The latter went on sale in the second half of August 2018, a period that falls squarely in the middle of the third quarter.
Additionally, GM Canada has so far failed to report December 2018 sales figures. As such, Canadian sales results do not include that time frame and therefore show a YTD total of zero units. This will be corrected when/if Canada reports December 2018 sales.
Chevrolet Silverado Sales - Q4 2018 - United States
In the United States, Chevrolet Silverado deliveries totaled 161,178 units in Q4 2018, a decrease of about 4 percent compared to 167,274 units sold in Q4 2017.During the complete 2018 calendar year, Silverado sales decreased about 0 percent to 585,581 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -3.64% | 161,178 | 167,274 | -0.05% | 585,581 | 585,864 |
Chevrolet Silverado Sales - Q4 2018 - Canada
In Canada, Chevrolet Silverado deliveries totaled 11,314 units in Q4 2018, a decrease of about 15 percent compared to 13,339 units sold in Q4 2017.During the complete 2018 calendar year, Silverado sales decreased about 6 percent to 55,334 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -15.18% | 11,314 | 13,339 | -6.32% | 55,334 | 59,066 |
Chevrolet Silverado Sales - Q4 2018 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 1,576 units in Q4 2018, a decrease of about 12 percent compared to 1,800 units sold in Q4 2017.During the complete 2018 calendar year, Silverado sales decreased about 20 percent to 7,892 units.
| MODEL | Q4 2018 / Q4 2017 | Q4 2018 | Q4 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -12.44% | 1,576 | 1,800 | -20.48% | 7,892 | 9,925 |
Competitive Sales Comparison
Fourth quarter U.S. Silverado sales underperformed the segment, as the full-size pickup truck segment expanded an average of 3.26 percent during the quarter as Chevy Silverado sales fell 3.64 percent.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2018 - USA
| MODEL | Q4 18 / Q4 17 | Q4 18 | Q4 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| F-SERIES | -3.28% | 230,312 | 238,128 | +1.40% | 909,330 | 896,764 |
| RAM PICKUP | +28.27% | 161,397 | 125,822 | +7.24% | 536,980 | 500,723 |
| SILVERADO | -3.64% | 161,178 | 167,274 | -0.05% | 585,581 | 585,864 |
| SIERRA | +6.06% | 67,312 | 63,467 | +0.74% | 219,554 | 217,943 |
| TUNDRA | -0.43% | 30,476 | 30,608 | +1.70% | 118,258 | 116,285 |
| TITAN | -27.37% | 12,620 | 17,375 | -4.66% | 50,459 | 52,924 |
| TOTAL | +3.21% | 663,295 | 642,674 | +2.09% | 2,420,162 | 2,370,503 |
The results place the Silverado in third by sales volume among its competitive set, behind the Ford F-Series (see Ford F-series sales) in first and the Ram Pickup (see Ram Pickup sales) barely in second, a mere 219 units ahead of the Silverado. Meanwhile, the Silverado finished ahead of other segment contenders, including its own corporate cousin – the GMC Sierra (see GMC Sierra sales), as well as the Toyota Tundra and Nissan Titan.
As mentioned above, the full-size pickup truck segment expanded an average of 3.26 percent in Q4 2018 and 2 percent during the complete 2018 calendar year.
We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q4 2018 - USA
| MODEL | Q4 18 / Q4 17 | Q4 18 | Q4 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| RIDGELINE | -4.71% | 7,788 | 8,173 | -11.96% | 30,592 | 34,749 |
The GM Authority Take
Somewhat depressed fourth quarter Chevy Silverado sales follow an extremely depressed third quarter due to limited availability as well as a stellar second quarter, when the full-size truck outperformed the segment as a result of plentiful retail availability and a significant amount of incentives on the outgoing, K2 model.
We attribute the Silverado’s Q4 2018 subpar sales performance to the following factors:
- Limited availability of the all-new 2019 Silverado 1500 compared to primary rivals from Ford and Ram
- No incentives on the all-new 2019 Silverado 1500, as Ram piles on thousands of cash/rebates on its all-new Ram 1500
- A strong launch for the all-new 2019 Ram 1500, which commenced its launch process before that of the Silverado
- A potential reduction of Silverado units to fleet/commercial customers
We believe that we will begin to Silverado sales return to their normal levels (while also growing) during the firs quarter of 2019, as availability grows and mix normalizes post-launch.
- All percent change figures compared to Chevrolet Silverado Q4 2017 sales
- In the United States, there were 77 selling days in Q4 2018 and 76 selling days in Q4 2017
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America, but also in the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, two Heavy Duty models - the 2500HD and 3500HD, as well as Conventional Class 4, Class 5 and Class 6 Medium Duty models - the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD. The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line sold relatively well, it became less competitive in the marketplace with time when compared to its primary Ford F-Series rival, due to lacking cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment. 2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show Luckily, an all-new Silverado arrived for the 2019 model year that addresses many of the issues of its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018. Chevrolet says that the all-new 2019 Silverado is the result of over 7,000 customer interviews - the most intensive research in its history. The new model uses higher grade alloy steel in the bed floor as well as various mixed materials that result in a reduction in weight and improved performance, with weight falling about 450 pounds. The truck also offers an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss. Riding on GM's new T1 platform shared with other future GM full-size trucks and SUVs, the 2019 Silverado offers more technology, convenience features, and engine/transmission combinations. While details of five powertrain combos have already been revealed, GM has not yet shared details of the new inline-six 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated to GM's new 10-speed transmission. Notably, the outgoing, Chevy will continue manufacturing and selling the outgoing, K2 generation Silverado alongside the all-new model for a limited amount of time in limited configurations. Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brand released a teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model. The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 platform when compared to the 2019 Silverado 1500, while sharing many high-tech features and design elements with its light duty brother. Completing the overhauled Silverado family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD. 2019 Chevrolet Silverado Medium Duty (5500HD) The Chevrolet Silverado is built at the following GM plants:
About Chevrolet Silverado
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It’s because they got rid of the square wheel wells.
I disagree. The square wheel wells are so played out on Chevy trucks it’s not even funny. I wish they wouldn’t have used them on the HD’s. I grew up on the square body 73-87’s and will always love them. Rugged and well, square… Yet to this day I still prefer the softer 88-98 Like A Rock era trucks. Just a sleeker design that went really into the next model up to 02 until they stuck that slant eyed front clip on the Chevy and IMO ruined it. And while those trucks had softer squared’ish wheel openings, they were sleek like the iconic 67-72’s and 47-54’s which both had round wheel wells. As soon as I saw this new truck the front grille/headlight area reminded me of the 99-02’s and the side profile took me back to the 67-72 & 47-54’s with a modern twist. I fell in love with the truck at first sight. Minus 1 thing, the awful looking fish gill air scoops dropping down and cutting into the bumper. It ruined the entire front end for me. I hope they look at the fixed versions at gm-trucks and make it look proper for the mce and not so gaudy. That 1 front end fix combined with a sleek interior would send this truck into the stratosphere sales wise.
Add to it, the off road crowd can actually use a wider selection of tires without cutting the truck up or lifting the body off the frame to ridiculous heights which looks horrible.
(My original comment was an attempt at sarcasm)
You know, I never actually considered the point you brought up about being able to use bigger wheels now.
The price tag is what scares most people. The Chevy dealership I went to only had one Truck under $49,000 and it had 400 miles on it. No sale. Only the foolish and the wealthy should drive these expensive Cadillac trucks.
I wonder why…
*cough* 24 gallon fuel tank *cough*
*cough* no towing mirrors *cough*
*cough* worse MPG *cough*
*cough* over hyped *cough*
*cough* no regular cab (yet) *cough*
I personally think the interior is great, but others might blame that as well.
Get some cough syrup, do the competition have these features?. Since golden-boy F-150 lost sales too during this period it’s a POS too?.
I’ll wait till sales stabilize before writing any tombstones, Ram out sold K2 Silverado a month or two a while ago and nobody was screaming..
Actually, Ford does have the towing mirrors and they look damn good. The new GM HD ones look like $hit, as do the RAM’s. there is also no excuse for BOTH the smaller fuel tank AND the worse MPG. The small fuel tank frustrates me the most! Car makers think that if they improve the MPG they can downsize the gas tank. NO! maybe we want an increase in range as well!
I will argue that the sole reason Ford sells more trucks is simply price and availability. When my boss was looking for a new truck he wanted a bare bones 1/2 ton. RWD, reg cab, crank windows, cheap as possible. He started with Chevy and after 3 dealers the only thing he could find was a reg cab with few options (about 30k best offer). He went to one dealership about an F150 and they had multiple in damn near every trim. He found the one he wanted and got it for 23k.
Hey Henry, you nailed it. That’s how F-Series stays #1. They will stockpile F-S at dealerships and if they aren’t selling, they will be reshipped to an area where they are selling. Ford used to count the F-S sold when it hit the dealer, according to a friend at a Ford store. I read that process was to have changed. I’ve actually watched carriers load new 2 year old F-S, to be moved thousands of miles to another dealer. Price, availability, marketing, plus, keeps F-S #1.
But, I prefer the new mirrors. Everyday some small vehicle, trying to roll a stop sign, hides behind those double bar mirrors and the ‘A’ pillar.
Do away with that damm center consoles, big guys drive big trucks with balls that need room , you gotta open your legs and let them breathe , it’s just taking up space !
My girl does not like to sit on a file cabinet, and when she is not with me my dog objects to it as well. Let the consoles be a delete option even on the highest trim levels. Oh, it would be good if we could see where we were going, so a lower hoodline would help.
Agreed!
The new HD windshield looks microscopic. How can one brag about increased side visibility while decreasing forward visibility? Oh wait! I forgot you have to look out the window while you drive because the scenery is more important with all this new “self driving assistance”. My bad!
The LTZ Has optional vented seats, and the high country has it standard. Just the thing to cool yer balls, and raise your sperm count.
I thought I was the only one that thought this. Bench seating and maybe a regular cab with a bit more room behind the driver, but not necessarily big enough for a backseat/passenger. Just a compartment behind the driver to store tools/other items.
I bought a 2018 Silverado Crew LT in Sept 2018, we’ll see if I have good luck.
If I remember correctly I was laughed at when I said this new Silverado will fall to third place as soon as we saw these.
Looks like I was and am correct.
Todays buyers (even in the truck segment) want best in class interior design, materials, and technology.
GM better come with a brand new interior like ASAP. Ram gave them the smack-down and if the new Explorer is any preview of the upcoming F-150, GM is in some serious trouble.
Their engines need the Voltec treatment as well. It is so hard touting “All New” engines when three of them are the same size and power output as the last 10 years have been.
I honestly do not understand what GM was thinking with the new Silverado and Sierra. Good enough is just not where todays car market is at.
We the GM lovers and the general buying public deserve better.
IMHO, GM, under Machete Mary does not give a crap about anything except appeasing Wall Street and their idiot Anal-ists. Money that would have gone to fleshing out their lineup, upgrading their plants, and coming out with world-class interiors are instead going to artificially prop up stock prices. This is the same formula Chrysler used throughout much of the 1970s and we seen how that ended up.
That is the ugliest, most confused Chevy I have ever wished I could unsee . You should fire who ever ruined the design of Chevrolet trucks. It looks like a Toyota with an ugly as sin front end, and the tailgate of a Ford. I will have to keep my 2013 longer. Since the sight of the new trucks makes me nauseous.
I agree. I think that downward swoop coming from the rear of the fender into the front door killed it. Then again, I think a lot of GM’s designs under Machete Mary are garbage including the Blazer.
GM must have something up their sleeves for the future because the new ram is all over this truck. Nothing new really on this truck but the soon to be diesel. Not class leading in anything and the interior is nothing new. I hope GM reads all these comments and fixes it fast.
Don’t hold your breath my friend. This incompetent management team is bent on short-term profits, appeasing Wall Street, and the mythical “Triple Zero” vision. After all, Barra said that GM is concentrating all their resources on EVs (that we have yet to see a true lineup of) and AVs (of which I do not know anyone who is even remotely interested in) because “that is what GM’s customers want.”
While I’m not a huge fan of the new design either, I did see a bunch of the new 2019 Silverados at a dealership last week, and I do think they look better in person. And there are so many exterior front end options, one can probably find one that is not so polarizing for their tastes. Bottom line is GM really didn’t have many new 2019’s in stock in Q4 to sell, and RAM was throwing huge discounts on their new 2019 model which usually doesn’t happen with a brand new model. I am seeing more of the 2019 twins on the road, and I do think most of the GM fans will still buy either a 2019 Silverado or GMC truck depending on their design preference.
The problem is that a front end option that might be appealing only comes with some package you don’t want. I need to buy a new truck, have always bought Silverados, but I am hesitating this time around. If I could afford to burn the money I would try to find a cherry example of one of the sleeker (and dare I say, more feminine looking) ones from a few years ago and ask a custom builder to mate it to a 2019 power train, frame and suspension.
EVERY front end has the godawful “fish gills” and pug nosed grill. GMC is the only option for good looking 1500-3500 GM trucks anymore, with few exceptions. The HD High Country looks nice and the red Trail Boss 1500 they always use in ads looks alright because red + black works good and the black front end helps hide the contorted shapes.
@ steely: I agree on the styling. After you’ve seen a few, they don’t look that bad.
The main reasons are mentioned for the reasons are mentioned in the article.
The last two generations of Chevy trucks have been at best meteocriore. This gives all that and a bag of chips Ram room to grow.
Maybe Mark Ruess isn’t like his father after all. A lot of his autos have been Camaro-like misses.
I assume you mean mediocre. The styling on the new Silverado really isn’t the problem for many. There are plenty of odd or ugly vehicles that sell well and this Silverado doesn’t look that bad.
What turns me off is the outdated and somewhat cheap interior, lack of interior color options, lack of features the other 2 trucks have, the reduced or no improvement in MPG, the highly anticipated but underwhelming 2.7T engine, the higher prices and GM’s incompetence in making a nice smooth shifting 8 speed automatic like Ram has. The Wall street appeasing shill at the helm is not helping matter either. Yes I hope she is happy relegating the Silverado to 3rd place!
Releases are always maxed out crew cabs that are top of price list. If some one wanted a lower prices plain truck they have to wait. That’s wrong. If you just need WT regular cab, keep waiting or go elsewhere.
surprise
Nobody is singing the praises of the new trucks and most comments on here are not exactly complimentary, and these are guys who like Silverado’s. They are going to have to put some cash on the hoods to move these trucks.
I have set in and driven both the Ram 1500 and the Silverado. My Cousin only Drives Silverado Trucks. I was assisting him.
As far as the interior is concerned, GM is in serious trouble. The higher end Silverado isn’t even as good as the Mid-Pack Ram interior. I am strictly stating material quality, amenities, and Tech.
We all need to hope GM comes with a brand new interior as soon as possible. The Mid-Pack Silverado interior is honestly almost laughable vs. the new Ram.
I never in a Million years thought I would be typing that Chrysler Product is embarrassing GM product in the interior Department. My how the Wold has changed.
GM needs to do something. At the Detroit Show I heard more than a dozen times how much better the New Ram interior was. It is a sad time to be a GM fan. They thought that Good Enough in today’s market would suffice for some unbelievable reason.
And yes my Cousin flipped to a Ram. He said the choice wasn’t even close for him. Now I will state that my Cousin doesn’t use his Truck strictly for work purposes but just enjoys driving them but does actually put the truck to use as he is ultra handy. He has had five Silverado trucks. Was going for his Sixth. He now mostly leases so he changes often. All I will say is his payment is more than what the Chevy Dealership was offering but he didn’t care. These are the sales I have been telling everyone GM will start to lose. GM made a HUGE miscalculation on just talking to current GM Truck owners.
Look at all the awards for Ram and GMs are runners-up. The only good in this for GM is they have to fight the new Ram and keep Dearborn in the mirror.
I have seen many new Silverados in the flesh and IMHO, they look good. With that, to each is own… The biggest issue I see is with the price. Both Ford and Ram are discounting the hell out of their trucks – especially Ram – $10K off every day. I don’t care what brand you prefer, that is a lot of money. I currently drive a 2016 Denali. My lease is up in Feb so I have been shopping. A new GM is gonna cost upwards of $400 vs my current lease so I am tapping out. Love my Sierra – best truck I have ever owned but no way am I gonna increase my payment by that much. Hell, I can drive a loaded Vette for that. I’ll just wait until GM puts big rebates on the trucks and i’ll Pick one up then…
I just looked at a Canadian dealers website and they have more rebates on the new style truck versus the old style.
The way I see it is those stupid ‘Real People not actor’ commercials. GM needs a new ad agency. Do you really care about a survey when you commit to paying a mortgage for just 4 wheels. Tell me how much butt this truck can kick. Tell me how much mountain it can tow. Make me feel good by what a Silverado can do for my business, my family, my weekend. But GM ads suck across all divisions. Caddy wants to compete with Audi and tries to sell you on ‘Driving is joyful’! Caddy has more tech than Tesla and its trying to sell joyful. There is emotion in a vehicle purchase, but GM is not going to get me emotional until I get into the showroom, and their current ad style only reminds me that GM still sell something. Profit wise GM is better than ok. Wonder how a great ad campaign would move vehicles?
All the petty bickering.
The main issue is like stated. Many dealers have no inventory or few choices. The dealers in my area have very few new trucks but a lot of last years models.
The GMC dealers mostly have gotten in Denali models and they have sold as soon as they came in.
Ford suffered the same issues on start up of their new truck a couple years ago.
Ram is doing well as they just rebate the crap out of their trucks and Ford is doing the same.
The real question is not so much how many you sold but how much money you make on each. I wager GM will. Be the most profitable as the Ford is high in Aluminum cost and Rams rebates take away profit.
Toyota probably has the worst commercials and slogan in the Industry and sell over 400K Rav-4’s
GM just needs to make better interiors and not weak A** Standard engines.
There a ton of these trucks sitting on the lots where I live but very , very few on the road. In fact, they have been on the lots since the end of August but I still see few on the road.
I think of course the price, $44,000-$58,000 seems to be the normal sticker range, but I really believe the polarizing “love it or hate it” design has hurt. A sales leader has something everybody likes, not something everybody hates. I need/want a new truck but I can’t get past the gills and squinty headlights (WagonQueen Family Truckster look) and yes, the interior is too plain for a $50,000 truck, really, just one interior color choice ( Jet Black, theres Gideon and Very Dark Atmosphere which means “sort of smoky black and kind of black”). The belt line is way high too, it’s just not that appealing of a truck but yes, it does look better in person, kind of.
Look, we are all fans of GM or else we would not be here, but when my child does not give her best and fails, I encourage her to learn from her mistake and try again; we can’t give GM a pass here, it’s not their best. It’s ok, but that does not make the cut. GM can keep it simple and better at the same time with out it looking like a mismatch of ideas and poor quality. They can do better, I encourage them to do so!
I think after 1st quarter results and the Silverado in a solid 3rd, GM will be hitting the panic button very hard. I’m a GM diehard but nothing with this new trunk jumps out at me. I do love the style of both in different set ups, but…..
-interiors are basically the same, which is alright in mid-lower trims but AT4 and Denali are no nicer than an LT or SLE.
-2.7T is a good basic engine but disappoints in all categories which will make everyone get the 5.3
-5.3 gets 8spd which should have been the 10spd, like come on. This is all to keep cost down. No more power than before?? Why the hell not? And it won’t get better fuel than the previous generation because they made the truck bigger!!! Makes no sense.
-6.2 only available in higher trims, which makes you still have to get the 5.3 for most people. The cheapest MSRP on a 6.2 in Canada is like $70,000+. Ridiculous.
-3.0 diesel upcoming?? Diesel if far more $ than gas right now, so why would I want a diesel?? Plus it will be a $4000+ option? Makes no sense.
I already see $6800 off on these high trim trucks which tells me they are not selling, which is scary because they should sell like hot cakes. I see a VERY scary first quarter for GM.
Maybe this is why they just invested 22Million in the 6.2 assembly plant? Maybe they will start offering it in LT and SLE trims? Doubt it though as GM just continues to disappoint me.
Or maybe the 2.7turbo if for a future Hybrid?? Or what about EV trucks? It’s amazing that GM is basically a leader in this technology and it seams like they are last place in future truck technology?
STEP IT UP ALREADY GM
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And Ram is going to be offering Huge Discounts on the All New 1500 if reports are to be believed. They want that number two Spot from Chevy very badly.
GM completely dropped the Ball on these new 1500’s.