Chevrolet Equinox sales increased 26.4 percent to 98,239 units in the fourth quarter of 2018. The increase is not surprising considering the current market trends which strongly favor SUVs and crossovers. So in what could be a way to remain competitive in this rapidly-growing yet highly-competitive compact crossover SUV segment, a new Chevrolet discount reduces the price of select Equinox models by over $4,000 or, in some cases, by as much as 16 percent off the MSRP.
Incentives
Nationwide Chevrolet discounts on the Equinox for January 2019 are as follows:
- 2018 Equinox excluding L models: $750 customer cash + $1,000Â cash allowance when financing with GM Financial = $1,750Â total discount
- 2019 Equinox: $4,500Â total cash allowance on select models in stock when financing with GM Financial
- 2019 Equinox excluding L models: $500 customer cash + $1,000 purchase bonus cash + $1,000 cash allowance when financing with GM Financial = $2,500 total cash allowance
For reference, here are the applicable 2018 and 2019 Equinox trim levels and their corresponding starting MSRPs:
2019 Equinox:
- LÂ – $24,995
- LSÂ – $27,095
- LT – $28,395
- Premier – $32,295
2018 Equinox:
- LÂ – $24,575
- LS – $26,595
- LT – $27,795
- Premier – $31,795
The $4,250 Chevrolet discount as it applies to a 2019 Equinox LT model with an MSRP of $28,095 brings the starting price of said model to just $23,845, which is even more affordable than an L model. Meanwhile, the $1,750 Chevrolet discount brings the starting price of the 2018 Equinox LS to $24,845.
Disclaimers
- Must take delivery by January 31, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Chevrolet Equinox
The Chevrolet Equinox is a compact crossover. It slots above the Chevrolet Trax and below the Chevrolet Traverse. It will also be positioned below the rumored to be the future Chevrolet Blazer. The first-generation Equinox ran from the 2005-2009 model years and was based on the first-generation Theta platform. The second-generation Equinox was offered from the 2010-2017 model years and was based on the Theta 2 platform. Both the first- and second-generation models were "tweeners", in that they straddled the compact and midsize CUV segments in size. The third-generation model was introduced for the 2018 model year. It rides on the GM D2 platform shared with the second-generation GMC Terrain, Chevrolet Cruze, and Chevrolet Volt and, unlike its two predecessors, is positioned squarely in the compact segment.
The third-generation, 2018 and newer Equinox features an all-new exterior and interior, while being slightly smaller inside and out compared to the outgoing model. It also offers an all-new engine lineup and an all-new lightweight architecture that enables a weight savings of over 400 pounds compared to the second-gen model. As a result, the new Equinox gets better fuel economy while also delivering improvements in ride, handling, packaging, and safety.
The Equinox is assembled at the following GM plants:
- GM CAMI plant in Ontario, Canada operated by GM Canada
- GM Ramos plant in Ramos Arizpe, Coahuila, Mexico operated by GM Mexico
- Wuhan II plant in Hubei, China operated by Shanghai-GM
Related News & Info
- GM news
- GM forums
- Chevrolet Equinox information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Equinox sales results
- Running Chevrolet sales results
Comments
The key is financing using GM financial.
I’m not sure of what the discount would be for a cash purchase?
They also used the GM financing on the Colorado that did not help with the higher interest.
I don’t think I have seen a top off of GM card money yet. We used that last year at this time on a Acadia and saw a savings of $13K by th3 time we were done.
We had not planned to buy but it got the price of what we had been interested in to were we could not pass it up. We used our own lower interest.
The base infotainment screen is a slap in the face aesthetics and customers. It needs to disappear quickly. Base RAV4 vs. Equinox is complete domination by the Toyota.
Good thing is competition always forces companies to up their game.
The Nox and pretty much every Chevrolet car needs an interior redo ASAP.
Maybe GM is finally getting it if the Spy Shots of the upcoming Corvette is any indication.
People in todays market have so many choices why would they chose the Nox unless they are True GM fans and will drive nothing else?
The Base engine along with the Malibu is extremely weak as well. The Nox Interior Design isn’t that bad but the materials once again are just not good enough if not borderline unacceptable.
GM can and has to do better. They will continue to lose Market share and they cannot afford to do so.
If it is so popular, why the big discount?
Since GM is sending the new Blazer to Mexico while it closes the lordstown plant, I will not by another GM product. I am a 40 year retiree from GM. I have always drove a GM product . But since GM has gotten a big government bail out and a big tax cut from the government, what a slap in the face of the american worker.
That’s because the thing is dreadfully ugly.
GM has adopted the Kohl’s philosophy on pricing. Make the sticker price laughably high, then have a “20% off MSRP!” fire sale to make gullible people think they are getting a great deal. All they are doing is bringing prices down to competitive levels and where they should have been in the first place.
The press has been ranting about this for the past few years and GM suffers terrible publicity over it. Yet, the bean counters remain so detached from reality, their horrible tactics persist.