After years of sponsoring sole tournaments and tours, Cadillac is now the official vehicle of the PGA (Professional Golfers’ Association).
Cadillac announced the deal on Wednesday, which includes PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship official vehicle rights. Additionally, Cadillac will have the rights to media buys on CBS and ESPN, which will televise future tournaments.
The deal will include onsite hospitality at the major championships, vehicle fleets for the players, and Cadillac displays inside Championship Shops for spectators. Prepare to see a lot more of Cadillac during PGA televised events and in-person at tournaments.
Further, Cadillac will serve as a partner for the KPMG Women’s Leadership Summit. KPMG, a major auditing service, brings together the world’s leaders in business, politics, sports and the media to help inspire a new generation of women leaders.
On the decision to enter the agreement with the PGA, Cadillac chief marketing officer, Deborah Wahl, said, “Partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles. Additionally, the PGA enables Cadillac to reach and engage a diverse demographic with multiple large-scale touchpoints each year. We are thrilled to be re-entering the sports landscape with a premier partner in the PGA of America.”
Through the sponsorship’s three-year timeline, Cadillac will introduce a number of new vehicles. Through 2021, Cadillac plans to debut a new vehicle every six months. We’ll soon see a new 2020 Escalade, CT5, CT4, and an electric SUV.
Comments
Carlisle and Reuss have made it official – Livery is Back! Caddy Hearse Pack!
This is good. PGA commercials will be good.
Now Cadillac needs to bring back the Cadillac Classic as a sponsor, like they had at Doral.
This is a step in the right direction for Cadillac. It is, after all, the ultimate Caddy.
THANK YOU!!
I have been saying for years that Cadillac should sponsor the PGA or Masters or something.
After all, Mercedes held that title for years. Thank god we now have real marketing and not a drag show, or art festival or coffee party in NYC (most of whose residents will most likely not buy a Caddy).
I was at a party this past weekend with a guy who owns an E63 AMG Benz (at the time he did look at a CTS-V, and loved it. however, the dealership was farther and he was worried about resale). I was telling him about the CT6-V and he plans to take a look at one when they arrive at dealerships. Huge golfer by the way.
Smartest thing GM| Cadillac has done in years. Bravo… now make the products, especially the interiors world class.
Arnie used to promote Cadillac so find someone who is loved (perhaps Rickie) and put them in a Cadillac for life…
They never should have left. Tons of customers want to know if and how many golf bags fit.
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