The forthcoming Cadillac EV and the numerous other electric vehicles the luxury brand plans to produce won’t be six figure vehicles, a General Motors spokesperson has indicated.
Speaking to Canadian publication AutoTrader, Cadillac Canada’s managing director Hoss Hassani indicated the automaker is hoping to sell its EVs in large quantities and is will be careful not to price the bulk of its buyers out of them.
“Bringing out a $110,000 or $120,000 vehicle is not our idea of transformation,” Hassani said. “Cadillac, being a luxury brand, will be looking to introduce Cadillacs that are vehicles that are going to have a certain level of reach, and the heart of the market is not a $110,000 or $120,000 car that you can get five of, and that’s about it.”
It should be noted that Hassani is likely speaking in terms of Canadian dollars. In USD, the price range Hassan is referencing is equivalent to around $83,000 to $90,000. That’s roughly what it costs to get yourself into a Tesla Model X, so it seems as though the battery electric Cadillac crossover, which was previewed by the nameless concept shown in Detroit this past week, will be priced closer to the $69,500 Jaguar I-Pace EV.
The electric crossover will be just one of many EVs that will appear on GM’s new modular electric platform. As Hassani explained to AutoTrader, the architecture is “meant to be a highly versatile platform that can work with different powertrain options.” It will also support front-wheel drive, rear-wheel drive and all-wheel drive layouts, along with different body styles like coupes and sedans.
“We can build CUVs, SUVs, and cars from one singular architecture,” Cadillac boss Steve Carlisle said at the launch of the new concept EV.
Cadillac is planning on introducing one new model every six months between now and 2021, some of which will be electrified or perhaps even pure electric. It won’t rush its first production EVs to market, however, and seems determined to undercut competitors in pricing.
Stay tuned to GM Authority as the next phase of Cadillac’s seemingly endless transformation kicks off.
(source: AutoTrader)
Comments
But it will be a $95,000 vehicle…
Exactly. The door was left wide open on that!
Which would make it about $70k US which is cheaper than a comparable Tesla.
Aren’t the batteries supposed to be under the floor? That might make a low slung coupe or sedan difficult unless they’re 4 seaters, and I worry about the step-in height on a CUV.
Have you seen the Tesla Roadster, either 1.0 or 2.0?
$70K is change in the pocket.
Can’t wait !! I have always loved & owned many Cadillacs still have them. I was looking at Tesla’s recently very impressive. However my Loyalty has always been with Cadillac can’t wait to see the new lineup
GM brought out their first lower priced chevy EVs because they thought people would buy them to save money on not having to buy gasoline because it was going to be $5 a gallon. people who worry about the price of gasoline are not going to buy $50K cars to save money they buy $18K traxs.
True. Most of the Tesla customers buy them because they think they’re green. They don’t consider how the electricity is generated.
Less than 30% comes with Coal plants which are either closing or converting cheaper (and cleaner to extract, transport and burn) natural gas which fuels roughly 32% of power plants…Nuclear fuels roughly 20% of powe rplants, 17% comes from renewable which includes hydro power…Windmills and solar panels whether roof top or commercial projects are coming online every day…
A Cadillac EV are just for the rich – $70,000 plus – yeah right – that will happen for the masses. Why GM failed with the Chevy Volt was they had a great car – but they approached it half heartedly as a compliance car for carbon credits, they never stood behind it – never advertised it – dealerships steered customers away from it – so it fail. The Chevy Bolt – the same thing – – GM is Not really backing it. GM needs to build a sporty EV thats exciting and advertise sh_t out of 24 – 7.
I ask my dealer why they never had a volt to show and sell and he told me it would cost him $25K just for the required GM tooling and training and no one but me ever ask about one
I’d love to see a sport EV for the masses $30,000 to $40,000 with 200 to 300 horsepower, with optional AWD ( I live in the northeast ) and a range of 300/ 400 plus miles. I’m 63 years old – I want a exciting HOT EV muscle car for my retirement ride, not some dull boring Cadillac EV. I’ve had 3 Chevy Volts so I’m kind of a big fan –
Sad to see it go… Love a see a CrossVolt EV – you own the name – what are you waiting for – I’d buy one – instead of a model 3. If you build it they WILL BUY.
If you haven’t noticed by now, GM builds these beautiful concept cars and we all get excited. Then they never build it! Put the Escala on the CT6 platform with the new V8. Just DO IT!
You seem to forget about the biggest problem. All the dead batteries.
What are we going to do with all of these dead batteries in 15 years? its going to be a nuclear waste problem 2.0.
Not to mention, what happens when all of the rare metals used to makes the batteries run out?
You might want to google your own questions…Most Best Buys have a waste bin where you can bring in your batteries to RECYCLE…GMA even has many articles on GM recycling their EV batteries…
What “rare metals” do you speak of? If you’re talking about the most expensive metal in an EV, Cobalt, its not in danger of “running out” (oil can also “run out”) and there’s tons of it unmined in (I’m not kidding) Cobalt Canada…Front page google stuff, “can you recycle cobalt from batteries?” (spoiler alert, YES)…Every automaker is trying to get off Cobalt and there are batteries as its the most expensive part of the battery and some claim to be a few years away from doing so. While most electronic companies get their Cobalt from the unstable Congo, most automakers get their Cobalt from the the more stable Philippines…
“What are we going to do with all of these dead batteries in 15 years? its going to be a nuclear waste problem 2.0.”
HOW OLD ARE YOU TO HAVE NEVER HEARD OF BATTERY RECYCLING!?!! What the hell do you think happened to your old car batteries that you got rid of?
5 minutes could have saved your arse, but you weren’t even willing to try!
!st of all, this would be Cadillacs second PHEV vehicle. Did everone forget about the ELR?
Do you remember why the ELR died?…………………………………………………….Price. The base price was around $76,000.
and with options, around $85,000. The public didn’t buy it, and Cadillac cancelled it after two years. Sad, it was a beautiful car, but low mileage, long recharge time, and high price……killed it!
Cadillac, again, is going to be LAST to the party will all electric vehicle. If it’s not the best in every way, not marketed, and not killer designed, it will be an also ran………..
ELR was a PHEV or EREV who’s concept was different than a “pure” EV…It was intentionally slow to charge as the idea was if you went on a long trip you use gas vs dealing with charging stations…There were multiple reasons to why it didn’t sell better and while it debuted at $76K, towards the end they were selling for $55K…Another chief reason was many thought the ELR was nothing more than a Volt yet you pay more, get less range and very little performance improvements…Finally, it was a small coupe…