Speaking to Canadian publication AutoTrader, Cadillac Canada’s managing director Hoss Hassani indicated the automaker is hoping to sell its EVs in large quantities and is will be careful not to price the bulk of its buyers out of them.
“Bringing out a $110,000 or $120,000 vehicle is not our idea of transformation,” Hassani said. “Cadillac, being a luxury brand, will be looking to introduce Cadillacs that are vehicles that are going to have a certain level of reach, and the heart of the market is not a $110,000 or $120,000 car that you can get five of, and that’s about it.”
It should be noted that Hassani is likely speaking in terms of Canadian dollars. In USD, the price range Hassan is referencing is equivalent to around $83,000 to $90,000. That’s roughly what it costs to get yourself into a Tesla Model X, so it seems as though the battery electric Cadillac crossover, which was previewed by the nameless concept shown in Detroit this past week, will be priced closer to the $69,500 Jaguar I-Pace EV.
The electric crossover will be just one of many EVs that will appear on GM’s new modular electric platform. As Hassani explained to AutoTrader, the architecture is “meant to be a highly versatile platform that can work with different powertrain options.” It will also support front-wheel drive, rear-wheel drive and all-wheel drive layouts, along with different body styles like coupes and sedans.
“We can build CUVs, SUVs, and cars from one singular architecture,” Cadillac boss Steve Carlisle said at the launch of the new concept EV.
Cadillac is planning on introducing one new model every six months between now and 2021, some of which will be electrified or perhaps even pure electric. It won’t rush its first production EVs to market, however, and seems determined to undercut competitors in pricing.
Stay tuned to GM Authority as the next phase of Cadillac’s seemingly endless transformation kicks off.