General Motors today provided full details on the marketing campaign for the 2019 Chevrolet Silverado, which will include ads on TV, radio, online, in print and through other mediums designed to reach new customers.
The advertising campaign is, simply put, massive. First up are three new advertising spots entitled
‘A Little Bit Country, A Little Bit Rock ‘n Roll’, ‘Official Truck of Real People’ and ‘Tailgates‘ which will air on TV, online and in movie theaters throughout the first half on 2019.
As we previously explained in our detailed post on this part of the campaign, Chevrolet has also partnered with Amazon to advertise the 2019 Silverado on 7.1 million Amazon delivery boxes. Silverado ads will also appear on Amazon’s homepage and on the homepage of other popular websites such as Bleacher Report, USA Today, CNN and YouTube.
Additionally, Chevy has partnered with multiple publications to take out fully sponsored front page cover designs (above). You can look for the 2019 Silverado’s mug to appear on the cover of Bon Appétit, ESPN, GQ, Motor Trend, Rolling Stone, Southern Living, Sports Illustrated, Texas Monthly and US Weekly in the coming months.
Another interesting move from Chevy’s marketing department was the decision to sponsor the 9 p.m. EST game of HQ Trivia on January 8th. HQ Trivia is an app-based live trivia game that gives players the opportunity to win real cash prizes. Chevy’s sponsored HQ game will be titled “Truckin’ Tuesday Trivia,” and will give players the opportunity to win a $50,000 cash prize and a new 2019 Silverado.
A lucky family of NASCAR fans can also look forward to a Chevrolet display at this year’s Daytona 500 called Hotel Silverado. The family was given the opportunity to camp in the infield at the race and sleep in specially outfitted Silverado truck beds as part of GM’s partnership with the American Cancer Society.
As GM previously announced, a Silverado will also lead the Great American Race to green for the first time ever this year, with Dale Earnhardt Jr. serving as the pace driver.
Finally, Chevy has also created dedicated, in-language, Hispanic-market versions of the campaign ads “to help ensure Silverado maintains its position as the top-selling pick-up among Hispanic buyers,” it says.
The ad blitz for the 2019 Chevrolet Silverado will kick off tonight when the 60-second version of “A Little Bit Country, A Little Bit Rock n’ Roll” airs during the College Football Playoff National Championship, which starts at 8 PM ET.
Oh yeah, one last thing. The episode of Jimmy Kimmel Live! set to air after the College Football Playoff National Championship will also have a custom set integration featuring the 2019 Silverado. See, we told it was a big campaign.