The 2019 Chevrolet Silverado marketing campaign is in full swing, with General Motors releasing all sorts of promotional material for the pickup including a slew of new video ads, sponsored magazine covers, website homepage takeovers and much more.
We’ve already covered the three main ads in the 2019 Chevrolet Silverado’s marketing campaign, entitled ‘A Little Bit Country, A Little Bit Rock ‘n Roll’, ‘Official Truck of Real People’ and ‘Tailgates’, so now it’s time to cover the fourth: ‘Music Video’.
This ad appears to digital only as it was not mentioned in Chevrolet’s press release for the Silverado marketing campaign. The format wouldn’t make sense if the ad were shortened down, either, and this spot comes in at a full 60 seconds.
With no copy whatsoever, ‘Music Video’ is essentially just a 60-second song that uses the Silverado as an instrument. As people shut its doors, activate its power operated tailgate and load things into the bed, the truck forms the basis of a basic tune that eventually delves into a full-out rock song.
We actually think this is one of the weaker ads in the Silverado’s new marketing campaign – the beat making with the truck wasn’t that successful, in our opinion, and the tune isn’t very catchy. As we’ve said before, though, it’s nice to Chevy get away from the ‘Real People, Not Actors’ stuff, so this ad is still rather refreshing.
This copy-free advertisement is evidence of the more (only slightly) more daring approach Chevy is taking with regards to its marketing.
“In today’s hyper-connected, always-on society, we knew the all-new Silverado launch campaign needed to be bold, engaging and comprehensive to break through the clutter while staying true to the brand’s values and overall advertising approach,” said vice president of marketing at Chevrolet US, Paul Edwards.
The 2019 Chevrolet Silverado is on sale now, with the 2020 Chevrolet Silverado HD set to follow later this year.