What defines luxury? What makes a Cadillac, Lincoln, Audi, and Lexus special when they’re compared to a Chevrolet, Ford, and Toyota? The democratization of technology has brought once exclusive and expensive features from the luxury car to the affordable compact runabout. Technology itself is no longer a definitive luxury car experience, which means automakers have to work harder at crafting a luxurious driving and ownership experience. For Lincoln, that means offering the best head-up display from any automaker.
Lincoln’s all-new head-up display, which debuted in the Lincoln Continental and Navigator, boasts 400,000 individual mirrors with a tiny chip to power the system and a pixel refresh rate of around 5 kHz. Lincoln claims its system is the “clearest and brightest” of any head-up display on the market. It’s this attention to detail that helps Lincoln define luxury.
But that’s not all the Dearborn automaker did to improve the head-up display. Lincoln made the display customizable while keeping clutter to a minimum. The automaker wanted the display to compliment the gauge cluster, not replace it, displaying only vital information the driver would need. Vehicle speed, posted speed limit, and time of day are always present with alerts like incoming calls or directions taking up a more significant portion of the screen with stronger illumination.
The Cadillac head-up display is more traditional in design. It features four views—Speed View, Audio/Phone View, Navigation View, Performance View. Each displays unique information for the driver, sometimes duplicating information already available in the gauge cluster. For example, the Performance View displays speed, RPM, gear shift indicator, and transmission position.
In the competitive world of luxury cars, details matter. Lincoln has been crushing the luxury game, for an American luxury automaker, and is doing so by focusing on the details. The automaker has invested in differentiating its products from its Ford stablemates, and Lincoln does this by using 400,000 tiny mirrors to make its head-up display the clearest and brightest in the industry. It’s these details Cadillac and Buick have to improve on if they want to compete in the luxury segment.