New Lincoln Head-Up Display Shot Across Bow Of Cadillac, Buick
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What defines luxury? What makes a Cadillac, Lincoln, Audi, and Lexus special when they’re compared to a Chevrolet, Ford, and Toyota? The democratization of technology has brought once exclusive and expensive features from the luxury car to the affordable compact runabout. Technology itself is no longer a definitive luxury car experience, which means automakers have to work harder at crafting a luxurious driving and ownership experience. For Lincoln, that means offering the best head-up display from any automaker.
Lincoln’s all-new head-up display, which debuted in the Lincoln Continental and Navigator, boasts 400,000 individual mirrors with a tiny chip to power the system and a pixel refresh rate of around 5 kHz. Lincoln claims its system is the “clearest and brightest” of any head-up display on the market. It’s this attention to detail that helps Lincoln define luxury.
But that’s not all the Dearborn automaker did to improve the head-up display. Lincoln made the display customizable while keeping clutter to a minimum. The automaker wanted the display to compliment the gauge cluster, not replace it, displaying only vital information the driver would need. Vehicle speed, posted speed limit, and time of day are always present with alerts like incoming calls or directions taking up a more significant portion of the screen with stronger illumination.
The Cadillac head-up display is more traditional in design. It features four views—Speed View, Audio/Phone View, Navigation View, Performance View. Each displays unique information for the driver, sometimes duplicating information already available in the gauge cluster. For example, the Performance View displays speed, RPM, gear shift indicator, and transmission position.
In the competitive world of luxury cars, details matter. Lincoln has been crushing the luxury game, for an American luxury automaker, and is doing so by focusing on the details. The automaker has invested in differentiating its products from its Ford stablemates, and Lincoln does this by using 400,000 tiny mirrors to make its head-up display the clearest and brightest in the industry. It’s these details Cadillac and Buick have to improve on if they want to compete in the luxury segment.
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The Cadillac heads up has never been lacking. With the new models we should see the latest gen from GM too.
Still too much Ford and not enough Lincoln to get most excited.
Like everything else GM produces, late to the party! Wait for our next gen! What a joke!
Bud all MFGs have leapfrogged each other for decades. Nothing new here.
I would add as I have had several GM cars with HUD since 1997 I have come to value it.
I wish of all the safety crap on cars buzzing my seat and flashing my dash they would just do a HUD system for all models.
Keeping eyes on the road vs the dash screen that keeps reminding me to keep my eyes on the road as they post the message on the screen as I drive.
Yes wait for the 2019 upgraded full-sized trucks they will be the ultimate! No adaptive cruise, no panoramic sunroof, no increased mpg in spite of weight reductions, and worse yet, 3rd place in most reviews!
Oh wait for the introduction of the XT4– it will be great. Underpowered, unrefined engine, and grossly over-priced. Reviews of this vehicle less than stellar. Motor Trend has recent comparison with Acura, and Infiniti, vehicles it should be a class above and still came in second, costing $5k more than the other two!
Oh yea, let’s wait for the XT5.156789, it will borrow the stellar interior of one of our ancient so-so vehicles!
This is what results when the bean counters are running the show and everyone else drinks the Kool Aid. Not going to be much left when their blind loyal customers die off, because conquest sales ain’t coming! Just ask Cadillac about all those conquests! I was one of those blind loyalists who woke up. Cadillac will be gone when new vehicle comes in and when lease runs course on Equinox I will be finished with GM!
GM is late to the game? My 93 SSEI had Hud and Lincoln is just now getting it. ZGM wasn’t late, Lincoln was…by a few decades.
While it wasn’t the clearest title in the world, if you read the article you’ll see it isn’t that a HUD is new to Lincoln but they’re debuting the “clearest and brightest of any head-up display on the market”…
However, affordable aftermarket HUDs exist and are extremely easy to install…
Oh Karen …I mean Martin, let me get the manager for you 🤦♂️
That term Karen implies racism, maybe take a step back Carter. Martin is definitely on one, but no need to stoop.
Albeit late to the party, Lincoln is coming back hard. Lincoln retreated hard with the bailout, leaving a competition void, but they are back for the trophy. I like Cadillacs, and i love that licoln is finnaly giving the Escallade some serious run for it’s money.
I would love to see Cadillac and Lincoln succeed. That American thing again. But with Cadillacs latest action and their tendency to too easily accept second or third best worry’s me a bit.
Really reaching, a heads-up display which my old Pontiac had?. Lincoln haven’t even have half it’s products out the door and they’re the interior king?. Welcome to 2005 Ford.
Samsung tried that is their digital TV’s about 10 years ago. It failed, the chips failed after a few hundred hours and didn’t do well with vibration. Technology has changed but do you really want 400,000 more moving parts in your car?
“Technology has changed but do you really want 400,000 more moving parts in your car?”
If they’re solid state and don’t have any moving parts at all, what’s the problem?
@Grawdaddy > For the mirrors to work, they have to move. DUH ! DLP system was developed by Texas Instruments, and it uses a DMD (digital micromirror device) chip, which is composed of over a million microscopic mirrors, or pixels. These mirrors are activated when they receive a digital signal, and they either tilt toward or away from the light source. This controls the light and dark reflection. The colors are produced when the light goes through a spinning color wheel of red, green and blue, which produces many shades of vibrant colors that generate clear, sharp and vivid images.
You didn’t even mention mirrors in your original post. You just rambled on about ancient Samsung TV’s, and you didn’t even try to connect them to cars. Where the hell where you going with that?
In fact, post a link to this Samsung TV that was somehow used in cars that didn’t work out 10 years ago. Prove your point. I’d actually like to see and read what you were going on about.
Seriously. Going to DLP when STATIONARY PROJECTORS are even ditching the tech is pure lunacy. If they wanted to use moving mirrors, they should’ve gone with lasers and galvanometers. 3 moving parts with no need to focus the display, plus they could use vector graphics.
Maybe GM CEO Mary Barra will begin importing all Cadillac vehicles from China where labor is lower which means higher profit margins which will allow Cadillac to feature the latest generation of heads-up display as standard equipment.
Read all of about 3 sentences, the Lincoln is the luxury brand for Ford (assuming everyone here knows that except the author) so it’s not really a revalation for this brand to have this technology and heads up displays were used is Pontiac’s as well.
I am still amazed that Buick pushed luxury in the 2018 Enclave Avenir and DID NOT offer Heads up display or massaging seats…..may be the last time I buy that vehicle
GM cannot allow themselves to have Buick become a True Tier Two Luxury Brand because they know Deep Down inside that is really where Cadillac resides. It is an utter joke.
GM should have the greatest setup with their Four Divisions but they will not commit the funding to do so.
Chevy…Main Stream
GMC…Luxury Truck/SUV/CUV and Jeep Off-roadinng competitor
Buick…Tier Two Luxury
Cadillac…True Tier One Luxury
Give Cadillac a break! It’s still contemplating replacing the agricultural solid rear axle which Lincoln did nearly 20 years ago. (And everybody else)
Are you kidding outing Cadillac and Lincoln together with Audi and LEXUS ? Ever driving those vehicles ?
GM has had HUD since the late 1980s. I’ve enjoyed HUD on GMC Denali, Cadillac and Corvettes. But I’ve never seen GM advertise or promote the feature.
Cadillac does not seem to advertise or promote their camera rear view mirror either
Loving all these comments about old Pontiacs having the exact same thing. This is far more sophisticated, and the article did not claim Lincoln was the first with a HUD by any stretch of the imagination. It simply stated that this system goes far beyond just projecting info already present a few inches below it in the instruments.
Duh! My grand pappys LaSalle had a speedometer! Lol what a buncha haters.
That HUD isn’t markedly better than I got on my 2003 Z06. It is what it is but if you are pushing that as a great feature you are hurting IMO. Navigators are nice no doubt but I like my QX-80 more to he honest.
My 18 year old Grand Prix has a heads up display. Its got the essentials, speed, turn signals, various warning lights (such as low fuel), radio station/track number (cd player), an indiacator for my brights. These Ford based heads up displays are not anything special. GM has been doing this for lord knows how long.
Some of the articles these days U guys are putting out are down right pathetic in their lack of facts, and use of extreme dramatized sensationalism. Lincoln puts out a new HUD… and suddenly Cadillac is doomed for not having a few features that are sure to come in their new products? Its insane. Based on this fluff piece, one would think that every time a GM competitor makes and announcement.. GM must have a counter announcement to seem like they have their stuff together. GM has been innovating for over 100 years. I’m confident that the new HUD system in the upcoming Cadillacs will address any sudden flaws revealed by the new Ford one. Like many have pointed out, Pontiac had HUD standard on the Bonnevile way back in 1992. In 1998, the C5 Corvette had the FIRST color display HUD on the market. I have had HUD in my Cadillacs since 2005. That system was the first to offer 4-colored HUD. It has improved very nicely since then. The System in my ’16 Z06 and ’16 CTS-V are both full of information and very clear.. so much so in terms of clarity that I cycle the opacity down so as to not be distracted by the detail. I won’t even get into my experience with the CT6 recently and it’s Super-Cruise tied HUD. This story has a hidden agenda
The funny thing is, its working…This a “.com” site, not a “.org”, contributors don’t work for free and often get paid based on the amount of clicks their articles receive…
I knew it! The owners of this site are billionaires who are happily living in the Cayman Islands siping fine Champagne for breakfast…
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Personally, I’m glad Ford/Lincoln is doing well. Without competition, progress becomes stale. GM needs a strong competitor, and America needs a strong FMC.
BM,
Ford isn’t doing well at all. They’ve bet the farm in China . Their 7 plants in China are running at less than 30% capacity. Also, Ford is on the verge of announcing the layoff of over 25,000 people and are forced into some type of agreement with VW as they are quickly heading into b@nkrup!cy. Take a look at their share price. The company is worth nothing.
Cadillac and Ford are going in the wrong way. Cadillac should make the XT4 with a 24 lit battery PHEV with at least 50 miles electric. GM doing away with the Volt should install the similar system on the Malibu and the Impala and the ATS. Ford should do a overall on the Fusion getting the trunk back using the Volt or the Clarity setup. GM & Ford should start increasing PHEV.
Go look at the numbers. The only hybrids who sell are from Toyota and the only electrics are from Tesla. The rest of the market are just crumbs.
Everything you suggested would be a complete waste of money.
That term Karen implies racism, maybe take a step back Carter. Martin is definitely on one, but no need to stoop.