Chevy Silverado Sales Decrease 15 Percent To 133,329 Units In Q3 2018
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Chevrolet Silverado sales decreased in the United States and in Canada in the third quarter of 2018.
Note that the figures shown here contain sales of both, the outgoing K2 Silverado and the all-new 2019 T1 Silverado. The latter went on sale in the second half of August 2018, a period that falls squarely in the middle of the third quarter.
Chevrolet Silverado Sales - Q3 2018 - United States
In the United States, Chevrolet Silverado deliveries totaled 133,329 units in Q3 2018, a decrease of about 14 percent compared to 155,650 units sold in Q3 2017.In the first nine months of the year, Silverado sales increased about 1 percent to 424,403 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -14.34% | 133,329 | 155,650 | +1.39% | 424,403 | 418,590 |
Chevrolet Silverado Sales - Q3 2018 - Canada
In Canada, Chevrolet Silverado deliveries totaled 14,533 units in Q3 2018, a decrease of about 19 percent compared to 17,840 units sold in Q3 2017.In the first nine months of the year, Silverado sales decreased about 2 percent to 44,743 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -18.54% | 14,533 | 17,840 | -2.15% | 44,743 | 45,727 |
Chevrolet Silverado Sales - Q3 2018 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 2,209 units in Q3 2018, an increase of about 11 percent compared to 1,987 units sold in Q3 2017.In the first nine months of the year, Silverado sales totaled 6,316 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | +11.17% | 2,209 | 1,987 | * | 6,316 | 0 |
Competitive Sales Comparison
Third quarter U.S. Silverado sales underperformed the segment by a notable margin: as full-size pickup truck sales fell an average of 1 percent during the quarter, Silverado sales fell a significantly greater 14 percent.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2018 - USA
| MODEL | Q3 18 / Q3 17 | Q3 18 | Q3 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| F-SERIES | -0.39% | 227,880 | 228,776 | +3.09% | 679,018 | 658,636 |
| RAM PICKUP | +14.13% | 142,044 | 124,458 | +0.18% | 375,583 | 374,901 |
| SILVERADO | -14.34% | 133,329 | 155,650 | +1.39% | 424,403 | 418,590 |
| SIERRA | -7.15% | 51,368 | 55,323 | -1.45% | 152,242 | 154,476 |
| TUNDRA | -0.11% | 31,990 | 32,025 | +2.46% | 87,782 | 85,677 |
| TITAN | +31.21% | 14,545 | 11,085 | +6.44% | 37,839 | 35,549 |
| TOTAL | -1.01% | 601,156 | 607,317 | +1.68% | 1,756,867 | 1,727,829 |
The results place the Silverado in third by sales volume among its competitive set, behind the Ford F-Series (see Ford F-series sales) and Ram Pickup (see Ram Pickup sales), but ahead of other segment contenders, including GM’s own GMC Sierra Sierra that shares the Silverado’s platform (see GMC Sierra sales), Toyota Tundra, Nissan Titan and Honda Ridgeline.
The full-size pickup truck segment contracted 1 percent in Q3 2018 and expanded 1.7 percent in the first nine months of 2018.
We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q3 2018 - USA
| MODEL | Q3 18 / Q3 17 | Q3 18 | Q3 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| RIDGELINE | -2.06% | 7,816 | 7,980 | -14.19% | 22,804 | 26,576 |
The GM Authority Take
Depressed third quarter Silverado sales follow a stellar second quarter, when the full-size truck outperformed the segment as a result of plentiful retail availability as well as a significant amount of incentives on the outgoing, K2 model.
We attribute the Silverado’s Q3 2018 subpar sales performance to the following factors:
- Limited availability of the all-new 2019 Silverado 1500 compared to primary rivals from Ford and Ram
- Limited to non-existent incentives on all-new 2019 Silverado 1500
- A strong launch for the all-new 2019 Ram 1500, which commenced its launch process before that of the Silverado
- A potential reduction of Silverado units to fleet/commercial customers
- All percent change figures compared to Chevrolet Silverado Q3 2017 sales
- In the United States, there were 76 selling days in Q3 2018 and 78 selling days in Q3 2017
- In Canada, there were 75 selling days in Q3 2018 and 76 selling days in Q3 2017
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America, but also in the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, two Heavy Duty models - the 2500HD and 3500HD, as well as Conventional Class 4, Class 5 and Class 6 Medium Duty models - the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD. The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line sold relatively well, it became less competitive in the marketplace with time when compared to its primary Ford F-Series rival, due to lacking cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment. 2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show Luckily, an all-new Silverado arrived for the 2019 model year that addresses many of the issues of its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018. Chevrolet says that the all-new 2019 Silverado is the result of over 7,000 customer interviews - the most intensive research in its history. The new model uses higher grade alloy steel in the bed floor as well as various mixed materials that result in a reduction in weight and improved performance, with weight falling about 450 pounds. The truck also offers an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss. Riding on GM's new T1 platform shared with other future GM full-size trucks and SUVs, the 2019 Silverado offers more technology, convenience features, and engine/transmission combinations. While details of five powertrain combos have already been revealed, GM has not yet shared details of the new inline-six 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated to GM's new 10-speed transmission. Notably, the outgoing, Chevy will continue manufacturing and selling the outgoing, K2 generation Silverado alongside the all-new model for a limited amount of time in limited configurations. Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brand released a teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model. The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 platform when compared to the 2019 Silverado 1500, while sharing many high-tech features and design elements with its light duty brother. Completing the overhauled Silverado family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD. 2019 Chevrolet Silverado Medium Duty (5500HD) The Chevrolet Silverado is built at the following GM plants:
About Chevrolet Silverado
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