Chevy Silverado Sales Decrease 15 Percent To 133,329 Units In Q3 2018
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Chevrolet Silverado sales decreased in the United States and in Canada in the third quarter of 2018.
Note that the figures shown here contain sales of both, the outgoing K2 Silverado and the all-new 2019 T1 Silverado. The latter went on sale in the second half of August 2018, a period that falls squarely in the middle of the third quarter.
Chevrolet Silverado Sales - Q3 2018 - United States
In the United States, Chevrolet Silverado deliveries totaled 133,329 units in Q3 2018, a decrease of about 14 percent compared to 155,650 units sold in Q3 2017.In the first nine months of the year, Silverado sales increased about 1 percent to 424,403 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -14.34% | 133,329 | 155,650 | +1.39% | 424,403 | 418,590 |
Chevrolet Silverado Sales - Q3 2018 - Canada
In Canada, Chevrolet Silverado deliveries totaled 14,533 units in Q3 2018, a decrease of about 19 percent compared to 17,840 units sold in Q3 2017.In the first nine months of the year, Silverado sales decreased about 2 percent to 44,743 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | -18.54% | 14,533 | 17,840 | -2.15% | 44,743 | 45,727 |
Chevrolet Silverado Sales - Q3 2018 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 2,209 units in Q3 2018, an increase of about 11 percent compared to 1,987 units sold in Q3 2017.In the first nine months of the year, Silverado sales totaled 6,316 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | +11.17% | 2,209 | 1,987 | * | 6,316 | 0 |
Competitive Sales Comparison
Third quarter U.S. Silverado sales underperformed the segment by a notable margin: as full-size pickup truck sales fell an average of 1 percent during the quarter, Silverado sales fell a significantly greater 14 percent.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2018 - USA
| MODEL | Q3 18 / Q3 17 | Q3 18 | Q3 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| F-SERIES | -0.39% | 227,880 | 228,776 | +3.09% | 679,018 | 658,636 |
| RAM PICKUP | +14.13% | 142,044 | 124,458 | +0.18% | 375,583 | 374,901 |
| SILVERADO | -14.34% | 133,329 | 155,650 | +1.39% | 424,403 | 418,590 |
| SIERRA | -7.15% | 51,368 | 55,323 | -1.45% | 152,242 | 154,476 |
| TUNDRA | -0.11% | 31,990 | 32,025 | +2.46% | 87,782 | 85,677 |
| TITAN | +31.21% | 14,545 | 11,085 | +6.44% | 37,839 | 35,549 |
| TOTAL | -1.01% | 601,156 | 607,317 | +1.68% | 1,756,867 | 1,727,829 |
The results place the Silverado in third by sales volume among its competitive set, behind the Ford F-Series (see Ford F-series sales) and Ram Pickup (see Ram Pickup sales), but ahead of other segment contenders, including GM’s own GMC Sierra Sierra that shares the Silverado’s platform (see GMC Sierra sales), Toyota Tundra, Nissan Titan and Honda Ridgeline.
The full-size pickup truck segment contracted 1 percent in Q3 2018 and expanded 1.7 percent in the first nine months of 2018.
We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q3 2018 - USA
| MODEL | Q3 18 / Q3 17 | Q3 18 | Q3 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| RIDGELINE | -2.06% | 7,816 | 7,980 | -14.19% | 22,804 | 26,576 |
The GM Authority Take
Depressed third quarter Silverado sales follow a stellar second quarter, when the full-size truck outperformed the segment as a result of plentiful retail availability as well as a significant amount of incentives on the outgoing, K2 model.
We attribute the Silverado’s Q3 2018 subpar sales performance to the following factors:
- Limited availability of the all-new 2019 Silverado 1500 compared to primary rivals from Ford and Ram
- Limited to non-existent incentives on all-new 2019 Silverado 1500
- A strong launch for the all-new 2019 Ram 1500, which commenced its launch process before that of the Silverado
- A potential reduction of Silverado units to fleet/commercial customers
- All percent change figures compared to Chevrolet Silverado Q3 2017 sales
- In the United States, there were 76 selling days in Q3 2018 and 78 selling days in Q3 2017
- In Canada, there were 75 selling days in Q3 2018 and 76 selling days in Q3 2017
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America, but also in the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, two Heavy Duty models - the 2500HD and 3500HD, as well as Conventional Class 4, Class 5 and Class 6 Medium Duty models - the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD. The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line sold relatively well, it became less competitive in the marketplace with time when compared to its primary Ford F-Series rival, due to lacking cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment. 2019 Chevrolet Silverado 1500 High Country at the 2018 Detroit Auto Show Luckily, an all-new Silverado arrived for the 2019 model year that addresses many of the issues of its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018. Chevrolet says that the all-new 2019 Silverado is the result of over 7,000 customer interviews - the most intensive research in its history. The new model uses higher grade alloy steel in the bed floor as well as various mixed materials that result in a reduction in weight and improved performance, with weight falling about 450 pounds. The truck also offers an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss. Riding on GM's new T1 platform shared with other future GM full-size trucks and SUVs, the 2019 Silverado offers more technology, convenience features, and engine/transmission combinations. While details of five powertrain combos have already been revealed, GM has not yet shared details of the new inline-six 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated to GM's new 10-speed transmission. Notably, the outgoing, Chevy will continue manufacturing and selling the outgoing, K2 generation Silverado alongside the all-new model for a limited amount of time in limited configurations. Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brand released a teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model. The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 platform when compared to the 2019 Silverado 1500, while sharing many high-tech features and design elements with its light duty brother. Completing the overhauled Silverado family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD. 2019 Chevrolet Silverado Medium Duty (5500HD) The Chevrolet Silverado is built at the following GM plants:
About Chevrolet Silverado
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The truth bites back : GM is doing a poor job …… they need products to be better . Mark reuss don’t have enough capability to push a full line of products.
The problem is focus areas
ex: Interior : People pay money and they deserve better interior , they dont pose like you from outside and take photos, sit inside cars, they drive, . Reliance of focus groups : remember ford quotes “if i asked customers they would have said they want powerful horses ” , so when some one comes with cars ,customers move but powerful horse providers will the niche area .
Non progressive approaches/no vision : even they say electrification is future , no real stepping or vision. Ex: Bolt is another opportunity wasted. Just by a crap 15k car look and no skate board design, no power full motor to put numbers up (like model 3 ), its just a me too car.
No hybrids across line ( Look how ford make use of hybrid with the 10 speed ). GM still have no idea make profile from scale of production (ex: 10 speed across all models , Safety packages across all models regardless of trims ) . Even they dont have a Rapter kind of truck too.
I have question for Mark reuss : It now nearly 8 years you took over this position and what improvement you bring to products and how the products stand across its market rivals ? You had a real opportunity to redefine things . How much you did.
You make a good argument, but the chain of command and operational directive doesn’t correlate with reality, leading you to lay blame to the wrong people.
Reuss and his department do what the brand executives, led by Dan Ammann (until a week ago), task them with doing. The tasks get handed down to GM program planners and pricing/cost analysts, who work together to perform a viability study of a proposed project that involves studying the market and various macro factors. They see if there is a business case – a potential to make a profit. If the program is determined to have potential, then it is reviewed at stage two and then green-lit (or not). If green-lit, the program managers delve in and set fiscal constraints on the project – how the vehicle can be priced and the allowable cost of the project, vis-a-vis volume, tooling, production, etc. It is only then that product development come in.
They get handed a request for a vehicle. But not just any vehicle. Instead, they must make a vehicle that meets the product requirements (size, vehicle type, body style, performance, USPs, etc.) and – most importantly – cost, as outlined by the analysts and product planners. So from that point, product development must carry out the “project order”, according to the product guidelines and cost constraints set out by the analysts, supported by brand execs (it’s these people who are often called bean counters).
So, you see, your beef is probably not so much with Reuss or the product development group. These guys and gals can whip up the most class-leading product… but only if they are given solid budgets to work from. Problem is, GM hasn’t had a solid budget for a vehicle program for a decade… the last one was the LTS/CT6, and that one got changed 14 months prior to job one.
Under GM’s current level leadership, most (if not all) product programs have either been underfunded or funded “just enough”, by the skin of their teeth. That’s why you see products that are not exactly awe-inspiring or class-leading. This entire process is handled very differently at other automakers, which have a different methodology and perspective on cost control. They take a ore organic and wholesome view of the picture and are willing to be flexible on profitability targets to attract customers for the long haul. In other words, they are okay with making a better vehicle, making less per vehicle initially, and then recouping the benefits down the road from repeat purchasers or even higher sales volumes due to high customer satisfaction.
On a related note, the problematic approach I outlined shows why GM is so focused on launching the VSS project, since it will cut a good amount of cost out of each vehicle program right off the bat without sacrificing quality, differentiation, or other qualities that consumers see.
What remains to be seen is how GM will apply the higher margin provided by VSS programs. It can
1. Re-allocate them (even partially) into making better vehicles (by project development funding) or
2. Simply increase margins and not make any changes to program/product funding in its never-ending (yet feeble) quest to appease wall street
sorry buddy, i believe you never worked in engineering .
Engineering is an answering department which will give solutions ( even multiple solutions for same problem ) .
Asking them the right questions is management duty. again choosing preferred answers from the multiple right answers is also mgmt responsibility . Engineering gives answers/solutions ( most time they give multiple answers ) for all problems.
End of the day If company comes with poor products , its responsibility of Product chief. He didn’t put right people to look or he didn’t ask right questions or pick the wrong preferred answer from multiple answers.
Again he is not doing free service, He gets payed for the RESPONSIBILITY and asking right questions….
That’s cute. I’m telling you how it works within GM – having worked there myself, buddy.
Engineering at GM, with a few small exceptions, has been relegated to order takers working within extremely tight constraints. They’ve been able to make miracle products from the constraints placed on them by the executive leadership team and product planning (the bean counters).
You seem to be of the opinion that the product development department plans and price analyses the products at GM. It does not.
But by all means, continue talking about something you have yet to understand.
On the other side Google /Alphabet CEO gets only 1.3 Million. Now you tell me about all the chain of command and all, For doing good work Reuss is over paid HUGE on a company which took GOVT bailouts.
https://www1.salary.com/Sundar-Pichai-Salary-Bonus-Stock-Options-for-ALPHABET-INC.html
Good comment and great insight into how GM goes about their decision making.
Can you expound on how the CT6 budget was changed 14 months prior to job 1 and how other companies handle cost control in a different manor?
Cant say that I understand a lot of that stuff but I guess I look at things too simple. Design and build the best vehicles in their class. In other words if you look at my vehicle, if you drive my vehicle, if you work with my vehicle, if you expect more for you money then my vehicle would be your first choice. My guess is GM don’t think that way. Budgets I understand but if you are going to pull the purse string so tight that it is going to cause you to lose sales in the long run that I don’t understand.
This happened as well with the K2 platform when GM refused to give any incentives. Truck buyers don’t buy unless incentives because it has become a thing in the truck market. Like how my wife buys shoes. She knows they will be on sale latter on, so she waits. Ram has radio adds for up to 13000 off a ram bighorn at most of their dealerships. No surprise. It’ll flip when next year rolls around and they offer discounts.
$15K off new Rams. Yup $15K! You can’t get that much off of old Silverado.
If that’s Fiats plan to outsell Silverado good luck to them.
It’s referred to as “buying market share”. They all do it. RAM more than others.
It’s also buying loyalty. RAM has huge loyalty, FCA is on it. They are buying market share with there extra profit which in the long run is buying loyalty. Can we all say LONG TERM PLAN altogether.
FCA is not only buying market share, they are buying loyalty. RAM has huge loyalty. Buying market share and owner loyalty is EXACTLY how foreign sedan makers did it with sedans. It’s called a LONG TERM PLAN. GM should learn this strategy.
They are discounting the new Ram a lot in my area.
It’s a nice truck, but you aren’t getting anything near that sweet of a deal from Chevrolet unless you get the old K2 “classic” truck.
Don’t too far in the quarter numbers, the twins had an outstanding November. 600,000 Truck buyers isn’t going anywhere because of the dashboard stroker syndrome.
Sales are falling due to higher prices than the competition…….Look at Camaro vs Mustang……look at how much Corvette sales are sliding……………Price gouging!!!!!!!!!!!!!
Vette sales are sliding because a completely new car is on the horizon. Same reason Silverado sales slid. Happens every time a new model is introduced.
One of the reasons that sales are down for the Chevy Pickup is that they do not offer a full size, regular cab, short box truck. I
have owned this model truck since 1978, buying a new one every five years. Ford offers this model truck, I am switching to Ford and some of my friends are. I did not give up on GM, they gave up on me.
It’s a shame that they gave up on you and the other 6 guys that buy the short bed regular cabs.
That is hilarious. I was thinking the exact same thing. If they sold in any substantial quantity GM would still be making them.
I checked Ram, Chevy and Ford web sites. Chevy and Ford offer reg cab and 78” box but Ford also offers a 68” box. Ram does not offer a regular cab for 2019 but does have a 67” box.
I bought a new GMC Sierra SLE reg. cab in 2003. It was 2WD, but very well equipped. The sticker price was just under $27K. To duplicate that truck for an outgoing 2018, it is approx. $40K. As the price continued to rise to nearly equal an ext. cab or crew cab, many have just moved to the bigger cab. Because there are so few of them, they don’t always get the big incentives either, so in some cases it’s cheaper to get a crew cab? The end result is fewer and fewer of these trucks were ordered by dealers and now they are just about gone. Mfg.’s like fewer configurations, makes them more $$.
If you look at an inflation calculator, 27000$ in 2003 is worth 37400$ today according to the bureau of labor statistics, just FYI.
From having seriously considered this new 2019 truck, I think GM should get used to third place whatever the reason. I have driven it, priced it, really wanted to buy it except the truck decide I want has limited options for it’s trim level and when I moved to the trim level required to get what I wanted, you couldn’t get the truck I wanted.
@ Alex,
Who do we blame for that? Seriously. Who decided that they know what I want better than I? Your reasoning and insider’s point of view is appreciated and well received by me and I fully accept what you are saying but why does GM seem to ignore some things that are obvious….they’re customers don’t like what they are offering us now.
In a former career I I got to deal a little with the “inside” as well and the one thing that always struck me about GM managers Vice Presidents was the arrogance. The arrogance that they knew what I needed better than I did and that my fleet would be built their way. By contrast FCA people were eager to discuss products and willing to listen to suggestions and problems, even to the extent of calling back and talking and evaluating even more. My point is this, maybe GM should be eager to listen to the customer again and not those people you are talking about. It seems to me selling more vehicles by building what people want would put a little money back in the bank as well.
I can’t figure out the ” option clusters either ” I just don’t want some things but I do want others, and price doesn’t have anything to do with it.
70%of people makes less then 50.000 a year and there is no way I will buy a truck at the cost of 35.000 to 50.000 plus , GMC needs to go back to the drawing board and put a truck together that will be 25.000 ,they can do it and make all the money they want .
Lots of red necks buy trucks and are more than happy living in their 1967 mobile home as long as their is a new truck in the driveway. Plenty of guys are willing to have a car payment that is twice as much as their rent or mortgage.
This leadership is obsessed with ATP. They have no idea about brand value, resale, etc. Whoever was responsible for truck program decisions with the trucks having worse fuel economy/frontal area/bloated price needs to be fired.
Resign now Mary.
Somewhere JDN is laughing.
Brian Sweeney, head of sales for struggling Silverado and the rest of Chev – maybe you can help us understand what’s going on.
PS – the timing of the holiday-themed ‘Real Chevy Families. Not Actors.’ Not great when x-thousand Chevy families wait to see if they have a job or not, come 2019.
Is Barra going to cancel the Silverado because sales are down?
Yes. Nobody wants to buy trucks anymore!
Of course. Nobody wants to buy trucks anymore!
Using this logic shouldn’t the Bolt be discontinued too? It sells far less than several of the cars she is canceling.
With GM who know what will happen. Sometimes I don’t even know if they know. Not a good way to instill confidence in your company and vehicles.
I think we can all agree that Ram made the correct decision getting their truck to market ahead of GM. Their sales are strong and growing. I think the Ram is nicer looking inside and out. I’m not sure the Silverado leaps in front of the current F-150 in any area, and they will have a new one in 2020. I think Chevy built a third place truck. Don’t misunderstand, I’m not saying it’s a bad truck, it certainly isn’t, but they built it to compete in the segment, not lead.
But who made correct decision getting their HD trucks to market first!
And for once, when the time comes, let’s not separate those sales numbers!
When you play for third place, don’t be surprised if you end up in third place. It was obvious what Ford had, the Ram was already out and was getting good reviews, but yet GM thought, oh well you win some and lose some. They now seem to be relying on brand loyalists, but they’ll be left in wonder when even the loyalists find the better buy somewhere else.
I am one of those brand loyalists, GM lost me with the product I have now. The transmission shifts are horrible on both the 2014 GM and 2015 GM products and the CUE is a JOKE. Meanwhile GM just thinks we’re going to spend another $180,000 on GM vehicles, and they don’t need to do anything. 38 years loyal was the limit I guess.
What is wrong with Cue?
Its a 2014 CUE so, Delaminated in heat, Doesn’t sink at times. Doesn’t respond at times. Now yesterday got a letter it might shift into manual and downshift without warning, if it does that on ice when my wife is driving its not going to be good and we would have an Audi in the garage at the end of the day. JUNK
This dont surprise me Gm drop the ball on this truck to be honest I don’t blame people who go an buy the ram to me they are more customer focused then GM
Onec again GM’s Chev/GMC sales numbers are separated by the haters to them look bad.
Silverado/Sierra 2018 Q3 combined sales 184,697
Ram 2018 ______________________Q3 sales 142,044
Doesn’t look like a ball drop to me, and just how many truck was “GM” able to get onto dealer lots by July 1st
From above
“Note that the figures shown here contain sales of both, the outgoing K2 Silverado and the all-new 2019 T1 Silverado. The latter went on sale in the second half of August 2018, a period that falls squarely in the middle of the third quarter.”
Alot of buyers, like myself have the patience to wait for the soon to be released model and also wait for the deals.
https://www.ramtrucks.com/incentives/bonus-incentives.html
While it might be true that the Silverado and Sierra combined out sold the Ram in the third quarter that does not dispute the fact that the Silverado sales decreased 15% per the article. In the October issue of Pickup trucks it shows the Silverado losing sales wile the Ram gained sales in the third quarter.
Granted the Silverado still outsold the Ram by itself in the third Quarter, but if they keep losing sales while Ram gains perhaps the Silverado will end up in third place by the end of the year. Not a GM hater just pointing out the facts that Chevy needs to do more to stay in the number two spot. I would like to see them in the number one spot, but that is just wishful thinking.
Hmmmmm who said that the Ram came super close last month and I was questioned where I got my info.
Can we finally just admit that GM isn’t doing a good enough job. Their interiors are a joke in their cars again.
They need an emergency redo ASAP and they better start offering a Panoramic Roof. People today are willing to pay but want everything the competition offers if not more.
The Ridgeline does not straddle into the full size pickup segment. Come on guys.
These numbers were out in October??? Q4 results will be out in a couple weeks.
I own a 2015 Silverado and will die with me, but I’m not surprise of this numbers, this 2019 Silverado looks like a cheap Ford F-150 it’s just ugly and annoying.
I did not buy the new Silverado because I don’t like the way Tundra150’s look.