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Chevrolet Discounts Cruze Over $5,000 In December 2018

Chevrolet Cruze sales decreased 27.41 percent to 31,971 units in the third quarter, an unsurprising turn of events given the ongoing shift in consumer purchase dynamics that favors crossovers and SUVs. And now – just a month after announcing plans to discontinue the Cruze in November – a new Chevrolet discount reduces the price of the compact car by a notable $3,250.

Chevrolet Cruze at dealer

The Incentive

Nationwide Chevrolet discounts on the Cruze are as follows:

  • 2018 Cruze Premier – $3,250 + $Employee Discount when financing with GM Financial (in one example, the savings total $5,381 below MSRP)
  • 2018 Cruze (excluding L models) – $2,500 customer cash + $750 when financing with GM Financial
  • 2019 Cruze (excluding L models) – $1,500 customer cash

As such, GM employee pricing is only applicable to 2018 Chevy Cruze Premier models.

Meanwhile, the $3,250 discount is not applicable to 2018 Cruze L models, and the $1,500 discount is not applicable to 2019 Cruze L models.

Chevrolet Cruze December 2018 Incentive

For reference, here are the 2018 and 2019 Cruze trim levels and their corresponding starting MSRPs (key word – starting):

2019 Cruze

  • Sedan
    • L – $18,870
    • LS – $19,995
    • LT – $22,595
    • Premier – $24,395
    • Diesel – $26,495
  • Hatch
    • LS – $20,495
    • LT – $22,995
    • Premier – $24,895
    • Diesel – $26,995

2018 Cruze

  • Sedan
    • L – $17,850
    • LS – $19,400
    • LT – $21,795
    • Premier – $24,395
  • Hatch
    • LT – $22,195
    • Premier – $24,895
    • Diesel – $26,395

As such, the Chevrolet discount that includes $3,250 plus employee pricing brings the starting price of the 2018 Cruze Premier sedan to $19,014, which is lower than the price of the LS model.

2019 Chevrolet Cruze Sedan and Hatch

Disclaimers

  • Must take delivery by January 2, 2019.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.

2018 Chevrolet Cruze Hatchback and Sedan Redline exterior 001

2018 Chevrolet Cruze Hatchback and Sedan Redline editions

About Chevrolet Cruze

The Chevrolet Cruze is a range of compact passenger cars that currently consists of a four-door sedan and five-door hatchback. It slots above the Chevrolet Spark city car and subcompact Chevrolet Sonic and below the midsize Chevrolet Malibu and full-size Chevrolet Impala. The current model was introduced for the 2016 model year and represents the second generation of the Cruze nameplate. It rides on the GM D2 platform shared with the second-generation Chevrolet Volt and Buick Verano (in China).

2019 Chevrolet Cruze Sedan and Hatch

2019 Chevrolet Cruze Sedan and Hatch (2019 refresh)

Compared to its first-generation predecessor, the second-gen model is an all-new vehicle that is slightly larger, sleeker and more modern. The first-generation Cruze family was produced in sedan, hatchback, and wagon body styles, but only the sedan was available in North America. By comparison, the second-generation model is available only as a sedan and hatchback. Though a wagon variant of the second-gen model was never produced, the hatchback model became available in North America. The second-generation Cruze received a midcycle enhancement, otherwise known as a facelift, refresh or update, for the 2019 model year that consists of updated exterior styling, a new Chevrolet infotainment system, and new interior colors.

2018 Chevrolet Cruze Diesel Sedan Interior 001

The Cruze is produced across the following GM plants globally:

  • GM Lordstown plant in Lordstown, Ohio, USA assembling the Cruze sedan supplying North America
  • GM Ramos plant in Ramos Arizpe, Mexico assembling the Cruze hatchs upplying North America
  • GM Rosario plant in Argentina assembling the Cruze sedan and Cruze hatch (called Cruze6) supplying Latin America
  • GM Norsom II plant in China assembling the Cruze sedan and Cruze hatchback satisfying China
  • GM Gunsan plant in South Korea supplying Eurasia as Holden Astra Sedan (this facility was closed in 2018, and Cruze production no longer takes place here)

In November 2018, General Motors announced that it will discontinue the Chevrolet Cruze, along with five other passengers cars. The move will see the vehicle discontinued globally, while resulting in the idling of the Lordstown plant in Warren, Ohio. The model is set to be discontinued in the first quarter of 2019.

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Comments

  1. Will that even be enough HAHA

    Reply
  2. Sad state of affairs for what used to be a great car company.

    Reply
  3. I was going to get a 2018, but decided to pull the plug on a 2019. I got $2000 of the MSRP, so I won’t complain too much. I love the Cruze, even if many bad mouth it.

    Reply
  4. Cruze is a fine car. I just don’t like the fact that safety tech is pushed way up in the options packages and not std.

    Reply
  5. The only problem was it is a good car in a very tough segment at a time sales for all are on the decline in segment.

    The coming Trax will finally have the looks and I hope a bit more power to not only increase sales over the Cruze but to push up better ATP.

    Reply
  6. Too bad the Cruze will be gone but I’d be happy if IMO Cruze was replaced with an Alpha/CT4 based car.. Why not?.

    Reply
  7. According to GM Authority, Chevy sold almost 185,000 copies of the Cruze in the US plus another 25k in Canada. Is it down? Yes. Maybe because Chevy needs to update the line? YES! Why can’t GM make money on over 200,000 cars sold? Why give up on a segment in which you sell so many cars? Plus, these figures does not include the variations sold under the Buick, Cadillac and the Chinese versions. Why are foreign companies opening plants in the US and GM is retreating? Did GM miss the opportunity to retool Lordstown with flex manufacturing? YES!! Can it be done today? Yes, by restructuring section by section, starting at the final fit. Ms. Barra is correct in investing research dollars into future architecture, but meanwhile, don’t kill your current and near future business.

    Reply
  8. Back in 2005 Chrysler killed the only small car in their lineup, the Dodge Neon. It was a 2nd generation Neon, so it was vastly improved from the 1st generation. No question that was a huge mistake. My point is I believe GM will pay dearly for killing off the Cruze.

    Reply
  9. GM is it’s own worst enemy when it comes to marketing, along with popular equipment standards and options rosters. The imports aren’t in a crisis with their offerings. I think this will come back to bite them in the butt and so be it.

    Reply

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