A few years ago, Chevrolet decided to replace its then range-topping LTZ trim level with the new Premier trim. The change first went into effect on the 2016 Chevy Malibu, and then propagated across most of the Chevrolet lineup, with the notable exception of the Camaro, Corvette, Chevy trucks and several low-end models like the Spark. Upon their debut, Premier trimmed vehicles featured a two-tone, silver-black badge, which has now replaced by a new version on 2019 Chevrolet models.
The new badge for Premier-trimmed Chevrolet models is made up exclusively of the letters, and does not feature any other kind of design, graphic or logo.
We’re not clear on why Chevrolet made the change. However, we did hear through the grapevine that the original Premier badge was sometimes criticized internally for being “over-styled” and therefore not being “clear enough” in delivering the message that the vehicle in question is a range-topping model. While that could very well be the case, the change might also be as simple as a cost-cutting measure.
So, which badge do you like more? Vote in our poll below.