General Motors revealed on Friday its electrified bicycles, or eBikes, but one important facet remains undeclared: they don’t have a brand.
GM wants the community to name its latest product line and announced the eBike Brand Challenge begins today. The automaker unveiled two separate eBikes: one folding model and a compact model. The automaker didn’t, however, specify either bikes’ specifications. It’s unclear what kind of electric motor assists the two models or what service they will integrate with.
However, Hannah Parish, director of General Motors Urban Mobility Solutions, said, “We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”
The challenge will award the winning submission a $10,000 prize, while nine other runner-ups will receive $1,000 in prize money for their name submissions.
The challenge will run through November 26 and GM offered a few guiding principles for those prepared to submit suggestions. The brand name should be “simple, smart and bold” and center around fun ideas that a global audience will understand. Winners will be announced in early 2019.
We’ve heard about GM’s plans for an eBike service since 2016. Two years ago, GM filed a Maven trademark with the United States Patent and Trademark Office (USPTO) for bicycles and electric bicycles, motorized bicycles, and structural parts thereof. Last year, GM followed up the original trademark with two new ones for “Maven Merge” and “Merge.”
This past June, a trademark for “Maven Verity” surfaced. It’s unclear if any of these names pertain to the eBike service, but it’s a safe bet the brandless eBikes will be part of Maven in some form.