This Chevy ad continues the bow tie brand’s “real people not actors” deal, but in what some might describe as a rather strange and awkward way.
In the spot, the host introduces various new, young couples to three crossover SUVs from Chevrolet’s vehicle lineup: the Trax, Equinox, and Traverse. The host provides a potential use case for each vehicle by using theoretical steps of a relationship as a scale:
- The Trax is “great for when you move in together”
- The Equinox is “perfect for when you two have your first kid”
- The Traverse is “…for when you have five kids, two dogs, and one cat”
As an aside, it’s really too bad the 2019 Blazer is missing. The new midsize crossover would have made a really good, fourth addition to the lineup… and we’re curious to know in what stage in a relationship Chevrolet would have placed it.
Nevertheless, the Chevy ad then concludes by informing the viewer of a current discount on the 2018 Trax, which includes 20 percent off MSRP when financing through GM Financial, which equates to nearly $6,000 on the model shown in the video.
Watch the 30-second clip yourself, then give us your thoughts on this installment of the “real people” Chevy ad.
More Resources And Information
- 2019 Chevrolet Equinox info:
- 2019 Chevrolet Traverse info:
- 2019 Chevrolet Trax info:
Comments
This started out as a 2018 commercial. It has been around for a while.
Might note the Acadia Commercial shown for 2019 is the same one with the football kids from 2017.
With not visual changes they are getting their money’s worth from advertising.
New? This ad has been around for months!
It’s the newest ad uploaded by Chevrolet to its official YouTube channel… so by that definition it is new. The offer at the end was updated, too.
So there you go, two things that make this one “new”.
Chevy’s entire advertising campaign just sucks overall. The old Campbell-Ewald ones were much better!
Ads seem to just “show” cars without any technical info?
Good observation.
They’re going with the flow, as most new car buyers don’t care about that stuff as much as they did in the past. Today, the priority list is 1) looks and 2) in-vehicle technology and 3) fuel economy. Outside of that, it’s all about the intangible stuff associated with image and if the smartphone works well in the car.
Today they are selling vehicles as lifestyle vehicles.
The majority of people are into mpg, safety, utility and features not much else.
The look to see does it fit my lifestyle and does it fit what payments I can afford.
Let’s face it most CUV models are the same thing with just some different features and prices.
They got the Trax wrong. The Trax is the car you give the nanny to shuttle around the kids while daddy has a fling with his secretary and mommy tumbles about with the poolboy.
The Camaro (convertible) becomes mommy’s divorce prize and then the (used, high-mileage) Cruze becomes daddy’s divorce prize.
You’re welcome, GM.