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Is Chevy Planning A Reborn Silverado Scottsdale?

Earlier this month, GM Authority was the first to report that General Motors filed to register Scottsdale as a trademark with the United States Patent and Trademark Office. Since then, we’ve been wondering what plans GM has for the Scottsdale name. Our best theory thus far is that The General will introduce a Silverado Scottsdale as a trim level or special edition of its full-size pickup truck. Here’s why.

Chevrolet CK Scottsdale Badge

GM had previously used the Scottsdale name in conjunction with Chevy’s full-size trucks in the past, before the vehicles were even called Silverado.

The first time a Chevy truck used the Scottsdale name was in 1975, when the third-generation Chevrolet C/K used the Scottsdale name to identify a mid-range trim level, with its GMC equivalent being the Sierra Grande.

The Scottsdale name then returned on the GMT400 Chevy C/K, where it continued to designate the mid-level trim between the low-end Cheyenne and high-end Silverado. Shortly after, the Chevy truck C/K series was rechristened as Silverado and the Scottsdale name disappeared.

2019 Chevrolet Silverado 1500 Custom Exterior - Wyoming Media Drive - August 2018 001 - front three quarters

2019 Chevrolet Silverado 1500 Custom

Today, the all-new 2019 Silverado 1500 offers the following trim level structure – from least to most expensive and – by association – least to most equipped:

  • Silverado Work Truck
  • Silverado Custom
  • Silverado Custom TrailBoss
  • Silverado LT
  • Silverado LT TrailBoss
  • Silverado RST
  • Silverado LTZ
  • Silverado High Country

Where a potential future Silverado Scottsdale would fit in along that line is currently anyone’s guess, though we would venture to provide the following two options:

  1. A new range-topping model above High Country, analogous to the Sierra Denali, or
  2. A special edition of the Silverado, much like the Silverado High Desert was for the K2 Silverado

2019 Chevrolet Silverado LT TrailBoss exterior - August 2018 - Wyoming 033 - Black Chevy logo

We do feel obligated to mention the following: the fact that the Scottsdale name graced a mid-range model of Chevy’s then-full-size C/K trucks decade ago should not create the expectation that it will occupy the same kind of place in 2020. But we must say that “Silverado Scottsdale” has a nice ring to it.

Stay tuned to GM Authority for our ongoing coverage of Silverado news and Silverado Scottsdale news.

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GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Would be awesome if two tone paint was offered

    Reply
  2. The chevy silverado are my passion, but I would like some general engine to install cummins engines in their silverado 2500 and 3500 would be my modest to see more sold and more robust.

    Reply
  3. A lot of Canadian restaurants are named after the US state they try to emulate with their menu – such as Montana, Texas, Louisiana, or Arizona.

    Scottsdale has become a sprawling suburb where snow birds go to retire. It’s no longer a cool name for a pickup truck. May as well name it the Chevy Brunch or the Chevy Shopping Mall.

    Chevy should name their truck in a way that reflects the hard working blue collar and industrious self-made Americans that buy them.

    Chevy Bone-In Ribeye
    Chevy Blue Jeans
    Chevy Cornfield
    Chevy Ft Worth
    Chevy Deer Hunter
    Chevy Propane and Propane Accessories
    Chevy Medium Rare
    Chevy Fisherman
    Chevy Plant Operator

    All a better reflection of real Chevy buyers than Scottsdale.

    Reply
    1. “A lot of Canadian restaurants are named after the US state they try to emulate with their menu – such as Montana, Texas, Louisiana, or Arizona.”

      Now this is a big fat lie. You can put Montana’s in there, and Boston Pizza if you like, but to say that “a lot of Canadian restaurants are named after the US state they try to emulate with their menu”, that’s just bull. Complete nonsense.

      Reply
  4. Having spent a lot of time in the greater Phoenix area… They could make it a special edition just for Scottsdale, AZ. However, it would have to be as douchey as that pompus city with the following features:
    – 22×14″ wheels with faux bead locks and corresponding 35-37″ max traction off-road tires no wider than a 315…
    – Suspension lift with the requisite “California Squat”
    – 3.23 gears… they don’t care how it goes… just how it looks.
    – 5-10% tint on all windows… because “do you know who my dad is?” works with the State Troopers on I10, I17, and 202… Okay, it doesn’t but Scottsdale thinks it will eventually. (It never will)
    – Decals! Decals from Affliction, American Fighter, Tapout, and Famous.

    Reply

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