GM Holden has exercised its design chops once again with the future-forward Holden Time Attack concept racer. Holden debuted the concept on Friday ahead of the Bathurst 1000 this weekend, which honors Holden’s first Bathurst victory 50 years ago.
Unlike past concept cars, designers didn’t break out the clay and build a physical car. Instead, the design team under Holden’s Design Director, Richard Ferlazzo, utilized today’s technology to complete the process entirely with digital tools. The final design was then 3D printed.
“The technology we employ today has transformed the way we design cars. We have the ability to simulate a car’s appearance, technology and dynamics in convincing animations, which enables us to deliver better designs in a shorter time,” Ferlazzo said.
“A large part of our work is Advanced Design and we use this technology to develop concept designs for our parent company, General Motors. This concept is a digital advertisement for the advanced skills, capability and technology of the GM Holden team,” he added.
Ewan Kingsbury led the Holden Time Attack concept racer program, which pushes the boundaries far past anything we’ve seen from Holden in recent years. The design is fluid and sleek with a center-mounted cockpit. At the rear, the top features a slight slant before eyes are drawn to a massive rear diffuser.
Holden said the Time Attack concept sprints from 0-62 mph in 1.25 seconds with four Axial Flux permanent magnet electric motors onboard providing 1,340 horsepower total. Giving the motors juice is a solid-state battery pack with the ability to fast charge in just 90 seconds. Underneath the sheet metal is a carbon-fiber composite with a honeycomb core and the body itself is made from carbon-fiber and kevlar. The underbody also benefits from the same lightweight materials. The driver also receives 3D graphics transmitted to a racing helmet to show the best racing line and braking zones.
All of the performance credentials lead to a virtual lap around a simulated Mount Panorama of 1:29.30.
The virtual concept car and design may not be for the real world, but Ferlazzo said the team’s capability shows GM Holden is alive and well. The team will be part of future advanced vehicle development, and the Holden Time Attack concept is meant to showcase the skills within the halls of Holden design.