Chevrolet Camaro sales decreased in all trackable markets, including United States, Canada, Mexico and South Korea, in the third quarter of 2018.
Chevrolet Camaro Sales - Q3 2018 - United States
In the United States, Chevrolet Camaro deliveries totaled 14,448 units in Q3 2018, a decrease of about 16 percent compared to 17,160 units sold in Q3 2017.In the first nine months of the year, Camaro sales decreased about 26 percent to 39,828 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -15.80% | 14,448 | 17,160 | -25.87% | 39,828 | 53,727 |
Chevrolet Camaro Sales - Q3 2018 - Canada
In Canada, Chevrolet Camaro deliveries totaled 677 units in Q3 2018, a decrease of about 11 percent compared to 757 units sold in Q3 2017.In the first nine months of the year, Camaro sales decreased about 8 percent to 2,320 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -10.57% | 677 | 757 | -8.01% | 2,320 | 2,522 |
Chevrolet Camaro Sales - Q3 2018 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 98 units in Q3 2018, a decrease of about 66 percent compared to 290 units sold in Q3 2017.In the first nine months of the year, Camaro sales decreased about 51 percent to 402 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -66.21% | 98 | 290 | -50.98% | 402 | 820 |
Chevrolet Camaro Sales - Q3 2018 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 43 units in Q3 2018, a decrease of about 69 percent compared to 138 units sold in Q3 2017.In the first nine months of the year, Camaro sales decreased about 66 percent to 148 units.
| MODEL | Q3 2018 / Q3 2017 | Q3 2018 | Q3 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -68.84% | 43 | 138 | -65.74% | 148 | 432 |
Competitive Sales Comparison
The Camaro’s 15.8 percent Q3 sales drop in the United States kept it in third and last place in its direct competitive set in terms of overall monthly sales volume. By comparison, Ford Mustang sales increased 9 percent to 19,191 units, keeping it in first place by sales volume, and Dodge Challenger sales decreased 8.68 percent to 14,946 units. As such, not only did the Camaro post the highest decrease among its two direct pony car rivals, but it was also handily outsold by the Mustang and Challenger.
Sales Numbers - Mainstream Two-Door Sports Cars - Q3 2018 - USA
| MODEL | Q3 18 / Q3 17 | Q3 18 | Q3 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| MUSTANG | +9.11% | 19,191 | 17,588 | -0.93% | 61,619 | 62,196 |
| CHALLENGER | -8.68% | 14,946 | 16,366 | +0.07% | 52,313 | 52,276 |
| CAMARO | -15.80% | 14,448 | 17,160 | -25.87% | 39,828 | 53,727 |
| MX-5 MIATA | +0.91% | 2,769 | 2,744 | -23.23% | 7,460 | 9,717 |
| 124 SPIDER | -13.11% | 1,021 | 1,175 | -20.68% | 2,915 | 3,675 |
| 86 | -47.20% | 935 | 1,771 | -41.47% | 3,223 | 5,507 |
| BRZ | -4.55% | 964 | 1,010 | -11.40% | 2,930 | 3,307 |
| 370Z | -30.71% | 756 | 1,091 | -24.44% | 2,705 | 3,580 |
| TC | -100.00% | 0 | 15 | * | 0 | 0 |
| TOTAL | -6.60% | 55,030 | 58,920 | -10.82% | 172,993 | 193,985 |
The GM Authority Take
We maintain that the ongoing negative sales performance of the sixth-generation Camaro is directly a result of higher prices of the gen six model. The scenario appears to have pushed price-conscious buyers to more affordable offerings from Ford and Dodge.
Chevrolet will soon launch refreshed Camaro for the 2019 model year. The update delivers a revised trim level structure that results in more affordable trim levels. In fact, the 2019 Camaro is as much as $2,000 less expensive than the 2018 model, specifically when it comes to mid-level LT models.
It’s also possible that various product-related issues could be holding back Camaro sales, including reduced visibility from within the cabin, a dashboard design that some might not find particularly attractive, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling. Chevrolet is addressing the last of these potential drawbacks with revised front and rear fascias on the 2019 model.
The mainstream two-door sports car segment contracted 4.95 percent in the third quarter and 8.58 percent in the first nine months of 2018.
About The Numbers
- All percent change figures compared to Camaro Q3 2017 sales, except as noted
- In the United States, there were 76 selling days in Q3 2018 and 78 selling days in Q3 2017
- In Canada, there were 75 selling days in Q3 2018 and 77Â selling days in Q3 2017
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q3 Sales Resources
The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002, when the model was in its fourth generation. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform. The Camaro is currently Chevrolet's most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS, though the majority of the architecture underpinning the Camaro are unique to it. The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro that deleted the Camaro 50th Anniversary Edition and the Krypton Green exterior color, while adding the ZL1 1LE Extreme Track Performance Package. There's also an expanded availability of the SS 1LE Track Performance Package, which is now available on the 2SS Coupe, as well as the addition of a washer fluid level sensor. A midcycle refresh arrives for the 2019 model year that introduces new, model-specific front and rear styling, a new trim level structure for LT models that adds a new 3LT trim, and a new 1LE track performance package for the 2.0L Turbo LTG engine. The 2019 Camaro also brings the new GM 10-speed automatic transmission for SS models, the Rear Camera Mirror, third-generation infotainment systems, and various other enhancements. The gen six Chevy Camaro is assembled for all markets by GM USA at the GM Lansing Grand River plant in Lansing, Michigan, USA.
About Chevrolet Camaro
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Comments
Had the 6th gen looked like the buick avista concept, they could have charged whatever they wanted… That was a proper Chevrolet Camaro. It had sex appeal and attitude.. It Should have been a Chevrolet.
Rehashing the MCE’d 5th gen was a horrible idea. And the the MCE of the 6th gen SS is beyond horrible. Though the lower trims are fine. Chevy really needs to get it together with this car.
Why can’t I get the crush orange on the SS 1LE!
Maybe Chevrolet should begin planning on building a high performance CUV by making the 650 hp LT4 supercharged 6.2L V8 an engine option for the 2020 Chevrolet Blazer GT.
I have friends at two Chevy dealerships that have told me that the 6th gen non-SS models have been a very tough sell due to GM introducing the turbo 4 cyl as the base engine, and making the previously standard V6 an option while also raising the price at the time of introduction. They both feel that the turbo 4 was a bad decision by GM because many customers they encounter, don’t like a 4 cylinder engine in a Camaro, doesn’t feel it belongs. Have to wonder if the base engine offering along with the previous price increases are a factor of the declining sales in many markets.
But mustang sales are up, and it comes standard with a Turbo 4 Ecoboost, yet Ford has no issue moving those off their lots.
The friends I mentioned in my previous post also work for Ford dealerships as well, and tell me they get the same customer feedback about the ecoboost mustang. No go if it’s not a 5.0
Why can’t I get the crush orange on the SS 1LE?
Camaro needs more than a refresh. It essentially has not changed since it was introduced. When you look at it from the side, you cannot differentiate the year let alone the model. Also just too many trim levels that makes it too confusing and I agree, a four cylinder? Turbo or no turbo, what were they thinking. All I can figure is marketing is try to capture the drift market that has aged a bit and may want something larger but very comfortable adding nitrous oxide and turbos a small 4 cylinder.
keep making the front end / grill ugly and you will sales decline lower , what the hell are you thinking
The 2019 1SS front end is nice and in convertible. Tricked out with factory options and it sits around $48K list price. I like it and may consider buying one as a toy but I don’t have garage space for it.
For me.
The poor visibility forward and side was a deal breaker. Also, If it had a better trunk, maybe as a hatchback I would consider it but as is, no thanks.
Sales of the Chevrolet Camaro decreased
over 15%. an alarming number. The information you share is great.