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Cadillac Will Maintain Presence At Current NYC Headquarters Until 2025

Cadillac confirmed last week it will pack up and relocate back to Michigan after four years spent in New York City. However, the finer details aren’t exactly hashed out yet.

Automotive News (subscription required) reported on Sunday that it’s still unclear what will become of the 110 employees currently stationed at the NYC headquarters. The employees in the SoHo-based HQ are mostly made up of public relations, marketing, strategy and operations. Cadillac reportedly spent $12.7 million to renovate its current office space.

Cadillac House New York City

Now, Cadillac will call Warren, Michigan, home. Specifically, the brand will relocate to a former ad agency near GM’s Technical Center in the same city. But, the brand will still keep ties to NYC. The brand declared it will “maintain a presence” at its current NYC headquarters through 2025. Cadillac leased the office space until 2025. It’s unclear what will become of the Cadillac House in NYC as well, which includes a coffee bar and features rotating art exhibits among other things. The space also hosted the 2019 Cadillac XT4 debut earlier this year.

A Cadillac spokesperson added the brand is still working on a plan for the 110 employees and it’s unclear how many are expected to make the move to the Warren headquarters. However, Cadillac President Steve Carlisle and chief marketing officer Deborah Wahl will be moved to the new location. Carlisle had previously commented that he was spending more time in Detroit than in NYC when he took the top position this past spring.

GM Canada President Steven Carlisle

The NYC move was executed under former Cadillac President Johan de Nysschen, who was ousted from the top spot and replaced with Carlisle. Contrary to some reports, GM made the decision to move Cadillac to NYC before de Nysschen’s arrival. The move also had the support of GM CEO Mary Barra.

Cadillac said moving to Warren will provide support for the numerous new vehicles launching between now and 2021.

Former GM Authority staff writer.

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Comments

  1. “The brand declared it will “maintain a presence” at its current NYC headquarters through 2025. Cadillac leased the office space until 2025.”

    That’s Gold, Jerry! Gold!

    Kudos to JDN for screwing the beancounters one more time lol.

    In all seriousness, looks like they didn’t think this one through! Typical shortsighted, incompetent GM.

    I wonder if the next CEO or 2 will reverse the decision & return to NYC.

    Reply
  2. Too much of an ‘eat’ on the build-out, plus the long-term lease, as well as transferring personnel and costs associated?

    Reply
  3. GM has yet to explain how moving to Warren Michigan will improve Design, Engineering, Quality, Customer Service, or anything else related to Cadillac vehicles now or in the future. To “Pack up and relocate back to Michigan” will cost millions of dollars and uproot 110 people but at least Carlisle won’t have to sell his house. For any of us that had hoped (or prayed) that there was some grand, intelligent plan to resurrect Cadillac, this is the final nail in the coffin to prove we are so wrong.

    Reply

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