General Motors’ luxury Cadillac brand is pulling up stakes, moving back to the area of Detroit, Michigan after its being headquartered in New York’s trendy SoHo neighborhood for four years. More precisely, the brand will be relocating to the city of Warren, Michigan – hardly the nicest municipality in the Metro Detroit area, though we’re sure there are boatloads of money to be saved with the move.
But before Cadillac departs from its chic SoHo office, we’ve manage to acquire five crisp photographs of the interior – notable because while the public was welcome to enter Cadillac House on the levels below, not just anyone was allowed into the office space above. They were submitted by a reader, and they grant us a rare glimpse of the Cadillac New York headquarters.
Outfitting the space to suit its purposes reportedly cost Cadillac in the neighborhood of $12.7 million – a drop in the bucket for a gargantuan corporation like General Motors, but a bit more significant next to the revenue pulled in by a brand like Cadillac individually.
Thankfully, the money spent there isn’t quite being tossed out the window with the move back to Michigan; as we reported earlier this month, the Cadillac New York headquarters will maintain some employee presence through 2025. That’s when the brand’s lease on the property is set to run out. Long before that, however, there’s still some question of what will happen to the 110 Cadillac employees that currently work out of the space.
Cadillac is in an interesting state of flux at the moment, having ousted its former leader – Johan de Nysschen – back in April, and later losing BOOK By Cadillac Global Director and previous marketing director Melody Lee in August. Cadillac announced plans to relocate back to Michigan shortly thereafter.
Will the new Warren, Michigan Cadillac headquarters look anything like the brand’s trendy New York space? That remains to be seen. But at the very least, the move will see Cadillac return to the place of its birth 110 years ago – or at least, just down the street.
Stay tuned for all the latest Cadillac news.