GM has filed an application to register “Envision GX” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s September 21st, 2018 filing is assigned serial number 88126866, and specifies that the mark will be used in conjunction with the following types of goods and services: Motor land vehicles, namely automobiles, sport utility vehicles, trucks and vans.
The GM Authority Take
Much like the Encore GX filing, this application serves as a rather clear indicator that GM is planning a new Buick Envision variant called Envision GX.
This isn’t the first time that Buick will have used the GX identifier, as the brand currently uses the moniker on the Buick Excelle GX – the wagon variant of the Excelle family sold in China. It’s safe to say that a wagon version of the Buick Envision is not a viable possibility, making us wonder what kind of model the GX moniker will come to represent, though we surmise that the name will be used on a new trim level of some sort.
In addition, it would seem that Buick is building a family of GX-sub-branded crossovers with the Envision GX and Encore GX. Perhaps an Enclave GX is next.
AboutÂ Buick Envision
The Buick EnvisionÂ is a compactÂ crossoverÂ that slotsÂ aboveÂ the subcompactÂ Buick EncoreÂ and below the full-sizeÂ Buick Enclave. The current, first-generation EnvisionÂ was introduced for the 2016 model year. The vehicle isÂ based on a variant of theÂ GM D2Â platformÂ shared with the second-generationÂ GMC Terrain,Â Chevrolet Cruze, andÂ Chevrolet Volt.
The EnvisionÂ launched with a relatively steepÂ starting price of $42,995Â in 2016, since it wasÂ available only inÂ the twoÂ highest trim levels and with the most potent turboÂ 2.0LÂ LTG engine. The 2017 model introduced severalÂ lower-end trim levels,Â enabling the starting price to drop to $34,990. The 2018 model goes unchanged from the 2017 model.
The 2019 Envision receivedÂ a midcycle refresh thatÂ includes a significant amount of changes,Â including newÂ headlights and front grille, the newÂ GM 9-speed automatic transmissionÂ on Premium models, new exterior colors and interior color combinations, reconfiguring the exhaust pipe on non-Premium models to be turned under the vehicle, new taillights, new wheel choices, the replacement of Ice Blue ambient lighting with White,Â and the additionÂ of three new technologies -Â Â an ionizing air cleaner,Â Tire Fill Alert, andÂ wireless cell phone charging. There's also the removal of theÂ BuickÂ script from the rear of the vehicle.
The 2020 EnvisionÂ will receiveÂ two new exterior colors, at the expense of two existing ones.
Related News & Info
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