Buick Envision GX Indicated By New GM Trademark Filing7
GM has filed an application to register “Envision GX” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s September 21st, 2018 filing is assigned serial number 88126866, and specifies that the mark will be used in conjunction with the following types of goods and services: Motor land vehicles, namely automobiles, sport utility vehicles, trucks and vans.
The GM Authority Take
Much like the Encore GX filing, this application serves as a rather clear indicator that GM is planning a new Buick Envision variant called Envision GX.
This isn’t the first time that Buick will have used the GX identifier, as the brand currently uses the moniker on the Buick Excelle GX – the wagon variant of the Excelle family sold in China. It’s safe to say that a wagon version of the Buick Envision is not a viable possibility, making us wonder what kind of model the GX moniker will come to represent, though we surmise that the name will be used on a new trim level of some sort.
In addition, it would seem that Buick is building a family of GX-sub-branded crossovers with the Envision GX and Encore GX. Perhaps an Enclave GX is next.
Stay tuned to GM Authority as we dig into what GM has planned for this trademark filing, as well as for ongoing GM trademark news coverage, Buick Envision news, and general GM news.
AboutÂ Buick Envision
The Buick EnvisionÂ is a compactÂ crossoverÂ that slotsÂ aboveÂ the subcompactÂ Buick EncoreÂ and below the full-sizeÂ Buick Enclave. The current, first-generation EnvisionÂ was introduced for the 2016 model year. The vehicle isÂ based on a variant of theÂ GM D2Â platformÂ shared with the second-generationÂ GMC Terrain,Â Chevrolet Cruze, andÂ Chevrolet Volt.
The EnvisionÂ launched with a relatively steepÂ starting price of $42,995Â in 2016, since it wasÂ available only inÂ the twoÂ highest trim levels and with the most potent turboÂ 2.0LÂ LTG engine. The 2017 model introduced severalÂ lower-end trim levels,Â enabling the starting price to drop to $34,990. The 2018 model goes unchanged from the 2017 model.
The 2019 Envision receivedÂ a midcycle refresh thatÂ includes a significant amount of changes,Â including newÂ headlights and front grille, the newÂ GM 9-speed automatic transmissionÂ on Premium models, new exterior colors and interior color combinations, reconfiguring the exhaust pipe on non-Premium models to be turned under the vehicle, new taillights, new wheel choices, the replacement of Ice Blue ambient lighting with White,Â and the additionÂ of three new technologies -Â Â an ionizing air cleaner,Â Tire Fill Alert, andÂ wireless cell phone charging. There's also the removal of theÂ BuickÂ script from the rear of the vehicle.
The 2020 EnvisionÂ will receiveÂ two new exterior colors, at the expense of two existing ones.
The Buick EnvisionÂ is built exclusively at theÂ GM Dong Yue factoryÂ operated byÂ GM ChinaÂ and SAIC for global markets
Related News & Info
- GM news
- GM forum
- Buick EnvisionÂ information
- RunningÂ GM salesÂ results
- RunningÂ BuickÂ salesÂ results
- RunningÂ Buick Envision salesÂ results
- RunningÂ BuickÂ salesÂ results
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
What would be even better was if the GX meant that the Buick Envision was built in the USA; the perfect facility would be GM’s Chevrolet Cruze facility in Lordstown, OH as importing the Envision from China made sense when it was a new model as it’s time to bring the Envision home or have it face 25-percent tariffs.
What else will those clever designers at the Dong Yue factory come up with? One look at the Excelle GX Wagon and I’m sure the future is bright for Buick in the U.S. No more vehicles engineered in Germany, just glue on letters from China. Lexus better watch out !
Unfortunately for your comment, the factory you are referring to does not house any designers nor engineers… only assembly operations.
And for what it’s worth, the Envision was developed by GM primarily outside of China.
Let me get this straight. “The Envision was developed by GM primarily outside of China”, to be produced on the other side of the world in a completely different country and completely different language to be sold back here in the U.S. (as well as China), but Cadillac needs to be headquartered in Detroit to facilitate rollout of future vehicles already designed and developed. Those two arguments are not consistent.
A sportier variant.
We’ll see. I’d like to have the Envision designed more for the US market and built at Lordstown.
The GX is probably a trim level. Maybe a more powerful engine is coming?