With crossovers and SUVs accounting for such a tremendous share of new passenger vehicle sales these days, each automaker is looking to cash in on the boom by diverting ever more of their resources to introducing enticing new models and trim levels. General Motors is no different, as evinced by new product lines like the Cadillac XT4 and Chevrolet Blazer, and new or recent models like the Chevrolet Blazer RS, Traverse RS, and Tahoe/Suburban RST.
But there’s one obvious addition to GM’s U.S. product lineup that somehow hasn’t yet manifested: the Chevrolet Equinox RS. Such a model already exists; it launched exclusively for the Chinese market back in 2018. Now, we think it’s about time GM put it on sale in the United States.
The RS Badge
Similar to Ford Motor Company, Chevrolet’s “RS” badge stands for “Rally Sport”, but where Ford reserves the designation for only its most serious, hardcore street-legal racers, General Motors’ bowtie brand most often uses “RS” to denote a particular appearance package. It was used on just such a package available on the first-generation Camaro in the 1960s, and it’s had a place in Chevrolet’s alphanumerics bin ever since.
Today, the “RS” badge typically means blacked-out exterior features – and plenty of them. The Chinese-market Chevrolet Equinox RS features an all-black grille with a black surround, black Chevrolet bowtie badges, black nameplates, black wing mirror covers, and black wheels with polished aluminum accents. Red “RS” badges adorn the grille and rear end, and the model can be had in just two colors: red, or black.
Sure, the RS package does nothing to bolster performance, but the U.S. is the world’s capital of aggressive-looking, blacked-out vehicles, and we’ve little doubt that the Chevrolet Equinox RS could find plenty of receptive buyers in the market. GM itself apparently recognizes that the U.S. is a ripe market for such vehicles; otherwise, it wouldn’t likely have brought the Blazer RS and Traverse RS here.
Do you agree that General Motors ought to sell the Chevrolet Equinox RS in the U.S., or don’t you care? Let us know in the comments section below.