Although Chevrolet is tackling the more casual off-roading crowd with the 2019 Silverado Trail Boss, the Ram 1500 has just upped the game. The brand revealed the Ram 1500 Rebel 12 to further rival the 2019 Silverado with off-road chops and premium amenities, Fiat-Chrysler Authority reported.
The “12” name comes from one massive infotainment screen sitting in the center of the cabin. Ram first introduced its 12-inch Uconnect system with the regular 2019 1500 model, but this marks the first time the Rebel has gained the system as standard equipment. The Uconnect system features enhanced processing power, multi-touch gestures, improved visuals and smartphone integration. Navigation is also part of the package, too.
For those who enjoy some tunes while crawling through the unbeaten path, Ram has also equipped the Rebel 12 with a 900-watt audio system. There are 19 Harman Kardon speakers and a 10-inch subwoofer for drivers to take advantage of. The brand said it’s the “finest audio system ever available in a pickup.”
The Ram’s already tasteful looking interior is spruced up further with a leather interior, heated front seats, and unique metal surrounds for the speakers in Ram Rebel’s signature red finish.
And since this is the Rebel model, a standard factory lift, locking rear differentials, Bilstein shocks, skid plates and 33-inch tires are all on hand.
Ram believes the Rebel 12 model will carve a niche in the segment for those seeking off-road credentials and a premium experience behind the wheel. The same can’t be said for Chevrolet. The more hardcore Trail Boss package only comes with a lower-spec trim or mid-range LT. The finer things Ram offers won’t be found in the LT model, though the Trail Boss LT is our favorite looking of the 2019 Silverado batch.
Shoppers will find the new Ram 1500 Rebel 12 at dealers in the fourth quarter of this year with a $46,990 MSRP before destination.