While Ford Motor Company’s decision to pull out of the “traditional sedan” market in North America over the next few years puts its premium Lincoln brand in questionable standing, General Motors remains fully committed to its own flagship luxury brand, resolving to introduce one new Cadillac model every six months through 2020. We learned that tantalizing bit of information from Cadillac’s Global Communications Director, Andrew Lipman, and by our own reckoning, this means that customers can look forward to four or five new Cadillac vehicle debuts over the course of the next 27-and-a-half months.
The first new Cadillac model of the bunch is the compact Cadillac XT4 crossover, which is slated to launch in North America any day now, after starting sale in China late last month. As for the other three or four forthcoming luxury-mobiles, it’s uncertain what GM’s luxury brand has up its sleeve, but there are plenty of possibilities.
Last month, General Motors filed 19 different trademark applications within the same day in the U.S., all alphanumerics ranging from CT2 to CT8, and from XT2 to XT8. Johan de Nysschen may no longer be on Cadillac’s payroll, but it seems that his tiered, alphanumeric naming scheme will hang around. Some of those nameplates will likely take longer than a couple of years to surface, while others will probably never materialize at all. At the very least, we know that the premieres of Cadillac CT4 and CT5 are imminent, as our spy photographers have captured prototypes on more than one occasion.
It’s unclear whether Cadillac will count forthcoming refreshed or redesigned versions of existing nameplates as it goes about introducing a new model every six months. Either way, our spy photographers also managed to snap a few pics of an updated Cadillac XT5 last April, expected to launch for the 2020 model year.
The next couple of years will be a busy time for General Motors’ luxurious Cadillac brand, and quite possibly a good time to be a hopeful Cadillac buyer. Keep it tuned to GMAuthority.com for all the latest on the goings-on in the world of Cadillac.
Comments
So……
Fall 2018 – XT4
Spring 2019 – XT7 (or XT6)
Fall 2019 – CT5
Spring 2020 – CT4
Fall 2020 – new Escalade
Spring 2020 – new XT5
I’m sure I got at least a couple of them mixed up, but that’s still a very good rush of new product for Cadillac. I have very high expectations for the CT5 and CT4 especially.
One has to wonder why the Escalade is the only Cadillac to keep it’s name and not given an alphanumeric model name like the XT10.
Brand Recognition. The Escalade name is valuable & holds too much weight to be replaced with a generic alphanumerical name.
Poor product planning. The Escalade name doesn’t translate very well in other markets & it doesn’t fit within the established and ordered hierarchy CT/XT nomenclature.
Agreed, yet its too powerful in the states to change…
The XT4 is almost 6 months old (10 days to go). tick tock, Cadillac.
I’m curious to see what comes first, the CT5 or the XT6.
I think we are going to see a refreshed XT5 before we see anything else.
CT6, XT5, CT3, Escalade, XT6, CT5. I doubt we will see any of the new sedans before fall of 2019 as previously stated in a GMA article. And I strongly believe that Caddy WILL count refreshes as new models. We heard this “every 6 months” announcement for years now, I personally think they counted the XTS as the first “new” model.
I am still strongly against the names though, I mean, c’mon how stupid is “CT5 V” going to sound?
“I am still strongly against the names though, I mean, c’mon how stupid is “CT5 V” going to sound?”
No worse than what an ‘Eldorado V’ would sound. It would be dead in the market before it even hit the lot.
Names will not magically save Cadillac. Product will, and there’s nothing to gain in reminding the public of when Cadillac was at it’s worst by relaunching nameplates from that time.
No more stupid than X5M which BMW is selling for over 100K and making bank on it as well as the X3M, X4M, X6M, and maybe down the road an X7M.
Or Audi with Q3S, Q3RS, Q5S, Q5RS, Q7S, and Q7RS one day maybe.
Luxury makers use these numbers because it makes sense to every world market they sell in. Everyone understand the higher the number, the higher base the starting price is set at.
So released, does that mean you can drive one at a dealership. Or does it mean look at a picture. Or does that mean you can order one and wait longer. Or does that mean you can look at one in a showroom. Or does that mean you can go to one of the top dealers in the USA and see one. Like the new truck there is one finally at our local dealership in the showroom. Can someone explain with just a little more detail on what RELEASE means. XT4 is it released yet or not?
We’ve seen the CT4, CT5, and XT6 with similar amounts of camouflage in the last few months. The first has the least change from an existing model, the last the most, so they might be introduced in that order.
OTOH, the XT6 is more important to sales than an update to the CTS. Perhaps they’ll surprise us and do two at once.
When they build a Tesla ‘Ludicrous’ challenging EV coupe, I will buy my last Cadillac.
CT7 coupe BEV you have seen a white tarp over it.
I read the the new CT6 was buggy, was this just adversarial advertising?
I wanted to get a 2019 model (V6/V8). Not sure the V8 I wrung out yet.