General Motors has filed an application to register “Scottsdale” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s September 4th, 2018 filing carries serial number 88103104 and specifies that the mark will be used in conjunction with “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
The GM Authority Take
This is the second time in the past four years GM has applied to trademark the Scottsdale name. The first time was in February 2015.
The reason GM is filing for the Scottsdale application the second time is that it didn’t successfully register the first application as a result of not filing a Statement of Use – an official and required document that demonstrates to the trademark office that the Scottsdale name is being used on a real-world product or service. Clearly, GM doesn’t have a product or service by that name, so it can’t file such a document in the first place until it releases such a product.
In any event, this second filing demonstrates that GM has truly intentions for the Scottsdale name, serving as an unofficial confirmation of sorts that the automaker plans to use the name on a future vehicle.
So, what plans do you think GM has for the Scottsdale name? Share your thoughts in the comments.