GM has filed an application to register “Encore GX” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s September 21st, 2018 filing is assigned serial number 88126790, and specifies that the mark will be used in conjunction with the following types of goods and services: Motor land vehicles, namely automobiles, sport utility vehicles, trucks and vans.
The GM Authority Take
This trademark application makes it rather clear that GM is planning a new Buick Encore variant called Encore GX.
We should note that this isn’t the first time that Buick will have used the GX identifier. The brand currently uses the moniker on the Chinese-market Buick Excelle GX, which is the wagon variant of the Excelle family.
Since it’s rather obvious that a wagon version of the Buick Encore is not in the cards, we must wonder what such a model could be all about.
AboutÂ Buick Encore
TheÂ Buick Encore is a subcompact crossover utility vehicle (CUV). ItÂ slots below theÂ EnvisionÂ as Buick'sÂ smallest CUV andÂ rides onÂ theÂ GM Gamma 2 platformÂ shared mostÂ directly with theÂ Chevrolet Trax;Â a variant of the architecture is also shared withÂ theÂ Chevrolet Sonic/Aveo. The model wasÂ Buick's first offeringÂ inÂ the subcompact (B segment) crossover space.
Having launchedÂ for theÂ 2013 model year in the U.S., the TraxÂ received a refresh for the 2017 model yearÂ thatÂ consisted of all-new front and rear fascias, an updated interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more.
The 2018Â Buick EncoreÂ represents theÂ fifth model year of the first-generationÂ Encore. The modelÂ receivesÂ several changesÂ includingÂ one new exterior color, aÂ cabin ionizer, capless fuel fill, and several package-level changes. The 2019Â Encore gotÂ two newÂ exterior colors, the deletion of the Preferred II (1SD) and Premium (1SN) trim levels, and a new Safety Package called Safety Package II.Â The 2020 model is expected to be the last model year of the current, first-generationÂ Encore before an all-new, second-generation model arrives.
The Buick EncoreÂ isÂ producedÂ atÂ the following GMÂ plants:
- GM Bupyeong factoryÂ in Bupyeong-Gu, South Korea operatedÂ byÂ GM KoreaÂ supplying North America
- GM Dongyue SouthÂ in Yantai, Shandong, China operated byÂ GM ChinaÂ and SAIC supplying China
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