While Cadillac has announced that they will be returning to Detroit, the American luxury brand is still moving forward with a product strategy set in place by the ousted New York team for the foreseeable future, starting with the 2019 Cadillac XT4. And all new models aside from the Escalade will now carry the CT- denomination for cars and XT- for crossovers and SUVs.
As traditional sedans sales continue to dwindle in the United States, compact utility vehicles have grown steadily in popularity. The market is full of well established models, including the Lincoln MKC and Volvo XC60. Cadillac has announced that with the release of the 2019 Cadillac XT4, they will be entering this segment on the heels of a new marketing campaign. While Cadillac may be associated with those approaching retirement age, the brand is reported to have a completely different group of people in their sights: millennial women.
Women are a driving force in the luxury crossover market, and Cadillac believes that they are poised to capitalize on this with their new marketing campaign. In 2012, the number of women with a driver’s license in the United States surpassed their male counterparts, according to the University of Michigan’s Transportation Research Institute. While the company stresses that the new marketing campaign will not exclusively target young women, it should come as no surprise that Cadillac is hoping the 2019 Cadillac XT4 will strike a chord with that growing demographic. Our first impressions of the entry-level crossover indicates it has a very good shot.
The 2019 Cadillac XT4 is based on a lifted version of the General Motors E2 Platform, which is a front-wheel drive platform found in vehicles such as the 2018 Buick Regal and 2018 Chevy Malibu. An all-new 2.0-liter LSY turbocharged four-cylinder that produces 237 horsepower and 258 pound-feet of torque mated to General Motors 9-speed automatic transmission is the only powertrain available. All-wheel drive is available for $2,500, with prices for the 2019 Cadillac XT4 starting at $35,790.
Source: The Detroit Free Press
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Comments
Cadillac has nothing to worry about. It may not be exceptional in every way but the people will come and buy this vehicle.
Millennials can’t afford luxury vehicles, let alone a decent house. Cadillac has better luck attracting those who are in their retirement than a millennial. This is coming from a millennial.
I’m a millennial, and just bought a 2018 XC60 T6. Upgrading the house next year too.
The XT4 is almost exactly the kind of car we’d have looked into had it been available in April.
Millennial here; own a 2018 Q5, deposit in on an eTron.
the bank owns your car.
I hold the title, thank you. Your paradigm toward Millennials is greatly mistaken if you believe we’re all entitled and unemployable. Some of us are capitalist and lean conservative too!
I will likely lease the eTron however because why own an electric?
We also think Audi Select subscription sounds fun! When Cadillac’s portfolio fills out we think Book sounds intriguing as well.
I would wager millennials are like most other Generation are in various income brackets.
“Millennials can’t afford luxury vehicles,”
Wrong. Wealthy millennials most definitely exist, and they buy luxury vehicles. If you want Cadillac to die, have GM ignore the millennials like they did to the wealthy Gen X’ers.
As one of those Gen Xers, they won’t ignore you if you walk in the dealership to buy one. After that however they will cut that attention in half for warranty service. After that they will ignore you completely and at times rudely. After that they try to win you back usually with a new model do to the fact the old one you bought was total junk and they cut and ran and dropped that model.
The best advice I could give a millennial or a gen Xer like myself is just wait. Just sit back and wait 3 to 5 years. It will take GM-Cadillac 3 to 5 years to work out the bugs on these new cars. After that if they haven’t killed the product and the reviews hold then buy one. I can here some of you now ” well if I get a 3 year lease or 3 year warranty what does it matter”, well if your new car is in the shop more than you drive it, it will matter, and you will not always get the same Cadillac model as a loaner, if you get a loner.
Also your dealer is in control. Get introduced to the service manager, and maybe even the dealer principal, these two people are the only people who will slightly help you, and it will be at there expense unless a recall, GM-Cadillac will do NOTHING for you except tell you how sorry they are to here your concerns. Get a good dealer, ignore the sales person and the sales manager they only tell you what you want to here and when you have trouble the sales person will not be able to do anything.
Go to social media, read comments look, feel how people are being treated. I know it might look like a great new shiny thing, don’t let it fool you. Just hold off, if these new models are truly great they will be around in a few years.
If you absolutely don’t want to wait. Drive one, go home think, drive it again drive it in traffic, drive it like you drive the car you own now, the same roads, hills, etc. Because you are buying that car. How it shifts, shudders, accelerates, because that will be normal operation of the vehicle and you will live with it. Choose wisely.
Hey, if Cadillac has a marketing campaign period, that would be an improvement. I think I have seen one ad for the CT6 and that about correlates with the number of times I have seen one on the road here in Southern California. Cadillac is virtually non existent around here. GM long ago gave up the market to the imports. Instead of the “Dare Greatly” the corporate motto should be “If Good Enough Won’t Fly, Then Cut and Run”.
The same in Europe.
Good enough mediocre products priced higher than the German competition = Run Caddy Run.
The only reason they sell in China is that the demand there is so high the Germans can’t keep up with production, so the Chinese resort to buying mediocre gm products for the time being.
cadillacs are so high priced in Europe because of their ancient dated crappy engines wilth low MPG and high emissions, so they get taxed to the moon as they should.
Read the xt4 reviews, and its all about the underpowered noisy unrefined coarse grainy engine and ofcourse the plastic interior.
It’s not a real cadillac without an endless sea of cheap black plastic, with the xt4 even on the outside.
gm thinks that every cadillac should reflect the dump that is detroit, and wonder why they remain second tier far below the Germans.
BMW and Mercedes look like The Sharper Image took a dump inside them.
>>Cadillac is virtually non existent around here.
What?
I’m in Southern California and you cannot look at a street without seeing at least 2 XT5.
I hope this works out for Cadillac. I raised a Millennial and there is no way after how we have been treated by Cadillac that they would ever buy a Cadillac.
It doesn’t have a sea of plastic on these interior or exterior, reviews have been good on XT4. And if Cadillac car’s are so bad in china, they would be buy them at all. And it’s not priced that high .
Don’t pay and feed these idiots any of your time and attention. Most people who read most-to-all of the reviews and spend time in the XT4 matters the most whereas the idiots hadn’t seen this vehicle in person let alone test driven it.
Read the reviews, i did.
And yes i will test drive one at my Escalade dealer in Sherman Oaks.
The “new” 4 banger is coarse and unrefined.
All 4 cyls i tested from cadillac are like that.
Sure it will sell well to stay at home moms, but the xt4 is mediocre and second tier.
It’s the definition of cadillac’s “good enough” approach.
And if these small cadillac’s are so competitive, why is it that they don’t sell in europe?
Millennials are driving New Car Sales:
http://www.autoline.tv/journal/?p=57509
Most millennials’ have no money to buy hardly anything. Most still live with mommy and daddy, don’t even work, and if they do it’s probably $10-12 an hour. Save your advertising money Cadillac.
Truly spoken like a boomer.
Just because your offspring are losers doesn’t mean that the entire generation of 40-25 year-olds are.
Do you get a participation ribbon why you buy one? Or an invitation to the national women’s march? How about a Starbucks membership?
Millennial’s are the worst! I am one, and I cannot stand my peers. Most are just Anti Americans who dont even have a job and dont care about doing anything but playing video games or hanging out with their friends. And no, i’m not just stereotyping.
What kind of people are you hanging out with my guy? lmao
The participation trophy thing is a boomer thing. They live vicariously through their kids and couldn’t handle reality that their kid is below average.
Get out of here, incel.
I’m also trying to attract millenial women.
Buy an XT4 and let us know if that helps. Now, that would really be a boon for sales!
Wifi is currently only $20/mo for unlimited data for all GMs passenger vehicles…GM should give all Caddys 36 months of free wifi and watch it fly off the lots…