While Cadillac has announced that they will be returning to Detroit, the American luxury brand is still moving forward with a product strategy set in place by the ousted New York team for the foreseeable future, starting with the 2019 Cadillac XT4. And all new models aside from the Escalade will now carry the CT- denomination for cars and XT- for crossovers and SUVs.
As traditional sedans sales continue to dwindle in the United States, compact utility vehicles have grown steadily in popularity. The market is full of well established models, including the Lincoln MKC and Volvo XC60. Cadillac has announced that with the release of the 2019 Cadillac XT4, they will be entering this segment on the heels of a new marketing campaign. While Cadillac may be associated with those approaching retirement age, the brand is reported to have a completely different group of people in their sights: millennial women.
Women are a driving force in the luxury crossover market, and Cadillac believes that they are poised to capitalize on this with their new marketing campaign. In 2012, the number of women with a driver’s license in the United States surpassed their male counterparts, according to the University of Michigan’s Transportation Research Institute. While the company stresses that the new marketing campaign will not exclusively target young women, it should come as no surprise that Cadillac is hoping the 2019 Cadillac XT4 will strike a chord with that growing demographic. Our first impressions of the entry-level crossover indicates it has a very good shot.
The 2019 Cadillac XT4 is based on a lifted version of the General Motors E2 Platform, which is a front-wheel drive platform found in vehicles such as the 2018 Buick Regal and 2018 Chevy Malibu. An all-new 2.0-liter LSY turbocharged four-cylinder that produces 237 horsepower and 258 pound-feet of torque mated to General Motors 9-speed automatic transmission is the only powertrain available. All-wheel drive is available for $2,500, with prices for the 2019 Cadillac XT4 starting at $35,790.