Hollywood star Mark Wahlberg paid his first official visit to his namesake Chevrolet dealership in Columbus, Ohio on Monday, Automotive News reports, after buying the location with Michigan-based auto dealer Jay Feldman last month. During his appearance, Wahlberg met with dealership staff, went for a test drive with a customer, autographed another customer’s car, and posed for plenty of selfies.
He also reiterated his desire to grow his new automotive dealer business, saying: “I want to be as close to and involved in the Midwest as much as I possibly can… This is hopefully the first – I don’t know of many, but certainly the first one of a few” Mark Wahlberg-branded dealerships.
Wahlberg called being in the dealer business “a dream,” and said that he intends to be involved in the operation of the dealership. He also has some ideas for using his celebrity to help sell vehicles even when he’s not there, including a line of Mark Wahlberg-customized Chevrolet models, and communicating with employees and customers through technology.
“You could be test driving a car and all of a sudden I pop up,” he said. Scary stuff.
That line of Wahlberg-customized Chevrolets could already be on its way to becoming a reality, according to Automotive News. According to the outlet, Wahlberg’s partner, Jay Feldman, said that the actor has already started cruising through Los Angeles in two prototype vehicles: a Camaro ZL1 convertible, and a custom Chevrolet Suburban.
In addition to being a partner in the new Mark Wahlberg Chevrolet dealership in Columbus, Jay Feldman is also a partner in the actor’s Cleveland location of the Wahlbergers restaurant chain, and the Wahlburgers master franchise in Georgia.