GM Shows Off Advanced Technology Windows: Video
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As self-driving cars rise to prominence, we’ll begin to see traditional facets of the automobile transform. One of the first on deck, potentially before self-driving cars enter the mainstream, is a car’s windows.
General Motors is already hard at work on technology that transforms windows from simple portals into the outside world into interactive displays, as seen in the video above. GM engineers detail a driving companion for children in the backseat, the ability to draw on the window itself and explain how a new social network could find its way into the window to share information and create “digital bumper stickers” for the world to see.
It’s all nifty, but the video also foregoes the most obvious asset to interactive windows: advertisements. With smart windows, automakers will be able to funnel ads onto windows and likely personalize them based on location and destinations.
Don’t expect in-car ads to surface immediately. It will likely be years before self-driving cars reach the mainstream and perhaps longer before the cars can display ads while in motion. But, we suppose it’s inevitable. Check it out in the video above.
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“the video also foregoes the most obvious asset to interactive windows, advertisements”.
Maybe enriching the passengers experience is what’s on there minds. After all, wouldn’t the infotainment system be a better location to advertise, to the one with the purchasing power anyway? I did have to whitelist this very website on my ad-blocker before I was allowed to continue Sean!
How about, kids, what do you guys want for lunch? find a good place nearby, but I guess we have phones for that!
As with some of the higher end models, the back seat entertainment units could be detachable and the “kids” in the back could use those to scribble on. Cheaper than trying to develop interactive windows that still go up and down.
Uhh… slow news day? Check out the date on that video: Published on Jan 18, 2012
I’m sorry GM, even though I love technology, I do not like interactive windows. Car windows are meant to be looked out of, not looked at.
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