As self-driving cars rise to prominence, we’ll begin to see traditional facets of the automobile transform. One of the first on deck, potentially before self-driving cars enter the mainstream, is a car’s windows.
General Motors is already hard at work on technology that transforms windows from simple portals into the outside world into interactive displays, as seen in the video above. GM engineers detail a driving companion for children in the backseat, the ability to draw on the window itself and explain how a new social network could find its way into the window to share information and create “digital bumper stickers” for the world to see.
It’s all nifty, but the video also foregoes the most obvious asset to interactive windows: advertisements. With smart windows, automakers will be able to funnel ads onto windows and likely personalize them based on location and destinations.
Don’t expect in-car ads to surface immediately. It will likely be years before self-driving cars reach the mainstream and perhaps longer before the cars can display ads while in motion. But, we suppose it’s inevitable. Check it out in the video above.