General Motors self-driving car subsidiary, Cruise Automation, is still on track to commercialize an autonomous vehicle in 2019. GM CEO Mary Barra made it clear the timeline hasn’t changed in the automaker’s second-quarter earnings call, though ultimately, safety will guide the project.
GM Cruise has taken a do-it-all approach in its self-driving car development; the technology, software and hardware all come together under one roof. And one day, the automaker may have a business case to license out the technology. When asked by an analyst during the conference call if GM would ever consider licensing out its self-driving tech, Barra responded, “we will be open to all opportunities.”
“The key thing is to get the technology developed safely so we can deploy and validate that. And once we do that, we’re going to look at any and all opportunities to really ramp up and maximize the use of the technology to drive shareholder value,” she added.
GM itself could technically become a supplier for companies and other automakers that require self-driving technology or a complete self-driving vehicle; the move would keep companies from investing their own funds into developing similar technology. Ultimately, one or a handful of companies will become defacto options.