Chevrolet Cruze sales decreased in the United States, Canada and South Korea during the second quarter of 2018.
Chevrolet Cruze Sales - Q2 2018 - United States
In the United States, Chevrolet Cruze deliveries totaled 37,836 units in Q2 2018, a decrease of about 26 percent compared to 51,265 units sold in Q2 2017.In the first six months of the year, Cruze sales decreased about 26 percent to 77,691 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CRUZE | -26.20% | 37,836 | 51,265 | -26.14% | 77,691 | 105,188 |
Chevrolet Cruze Sales - Q2 2018 - Canada
In Canada, Chevrolet Cruze deliveries totaled 7,547 units in Q2 2018, a decrease of about 24 percent compared to 9,877 units sold in Q2 2017.In the first six months of the year, Cruze sales decreased about 7 percent to 14,448 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CRUZE | -23.59% | 7,547 | 9,877 | -6.57% | 14,448 | 15,464 |
Chevrolet Cruze Sales - Q2 2018 - South Korea
In South Korea, Chevrolet Cruze deliveries totaled 1,592 units in Q2 2018, a decrease of about 61 percent compared to 4,112 units sold in Q2 2017.In the first six months of the year, Cruze sales decreased about 56 percent to 2,879 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CRUZE | -61.28% | 1,592 | 4,112 | -55.67% | 2,879 | 6,494 |
2018 Chevrolet Cruze Diesel Hatch in Alaska
The GM Authority Take
Cruze sales continued to decline in the second quarter, as the compact model range saw one of the highest drop-offs in the segment.
The lackluster performance places the Cruze into sixth place in its competitive set in terms of U.S. sales volume during Q2 2018, behind the Honda Civic in first, Toyota Corolla in second, Nissan Sentra in third, Hyundai Elantra in fourth and the Ford Focus in fifth. Notably, the three Japanese contenders accounted for 233,409 cumulative deliveries during the quarter, or roughly 50 percent of the segment’s overall sales volume.
The Cruze outsold the remaining segment contenders including the Kia Forte, Subaru Impreza, Volkswagen Jetta, Mazda3, Volkswagen Golf (which accounted for a combined 12,009 sales), Mitsubishi Lancer, Fiat 500L, and the now-discontinued Dodge Dart.
We attribute the Cruze’s ongoing sales slump to the following factors:
- An ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks.
- Product-related issues, including the second-generation model not being a particularly standout product in an extremely competitive segment. Specifically, the current doesn’t have much that differentiates it from well-established and highly-attractive rivals from Japan, Korea and Germany. In addition, the Cruze has various other shortcomings, such as not offering all-wheel-drive, a high-performance variant, and also being the only model in its competitive set that can not be equipped with an accessory-level roof rack. So despite being a new product with several features unique to its segment, the Cruze is simply not as competitive as its direct rivals.
- Lack of marketing support for the Cruze on a national and retail level.
Sales Numbers - Compact Mainstream Cars - Q2 2018 - United States
| MODEL | Q2 18 / Q2 17 | Q2 18 | Q2 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| CIVIC | -0.02% | 94,093 | 94,109 | +0.27% | 176,242 | 175,763 |
| COROLLA | -12.04% | 83,642 | 95,092 | -8.53% | 161,462 | 176,527 |
| SENTRA | -8.97% | 55,674 | 61,160 | +2.76% | 115,676 | 112,574 |
| ELANTRA | +14.36% | 52,664 | 46,050 | -0.52% | 99,728 | 100,252 |
| FOCUS | -12.95% | 40,055 | 46,016 | -9.21% | 75,101 | 82,721 |
| CRUZE | -26.20% | 37,836 | 51,265 | -26.14% | 77,691 | 105,188 |
| FORTE | -8.95% | 30,669 | 33,684 | -7.40% | 54,400 | 58,746 |
| IMPREZA | -12.61% | 21,360 | 24,442 | -12.11% | 37,814 | 43,026 |
| JETTA SEDAN | -40.67% | 18,351 | 30,932 | -40.61% | 32,961 | 55,495 |
| MAZDA3 | -16.05% | 16,141 | 19,228 | -10.14% | 35,796 | 39,834 |
| GOLF | -44.54% | 2,123 | 3,828 | -43.71% | 4,036 | 7,170 |
| GOLF GTI | -20.77% | 4,063 | 5,128 | -14.39% | 9,189 | 10,733 |
| GOLF R | +118.61% | 1,891 | 865 | -3.70% | 2,240 | 2,326 |
| GOLF SPORTWAGEN | -58.74% | 3,932 | 9,529 | -50.31% | 8,016 | 16,131 |
| LANCER | -52.35% | 1,237 | 2,596 | -57.80% | 3,299 | 7,817 |
| 500L | +10.17% | 509 | 462 | +21.18% | 904 | 746 |
| DART | -97.64% | 82 | 3,475 | -95.89% | 334 | 8,133 |
| TOTAL | -12.04% | 464,322 | 527,861 | -10.79% | 894,889 | 1,003,182 |
The compact mainstream car segment contracted 12 percent in Q2 2018 and nearly 11 percent in the first six months of 2018.
2018 Chevrolet Cruze Hatchback and Sedan Redline editions
About Chevrolet Cruze
The Chevrolet Cruze is a range of compact passenger cars currently consisting of a four-door sedan and five-door hatchback. It slots above the Chevrolet Spark city car and subcompact Chevrolet Sonic and below the midsize Chevrolet Malibu and full-size Chevrolet Impala.
The current model was introduced for the 2016 model year and represents the second generation of the Cruze nameplate. It rides on the GM D2 platform shared with the second-generation Chevrolet Volt and Buick Verano (in China).
Compared to its first-generation predecessor, the second-gen model is an all-new vehicle that is slightly larger, sleeker and more modern. The first-generation Cruze family was produced in sedan, hatchback, and wagon body styles, but only the sedan was available in North America. By comparison, the second-generation model is available as a sedan and hatchback. Though a wagon variant of the second-gen model was never produced, the hatchback model was made available in North America.
The second-generation Cruze received a midcycle enhancement, otherwise known as a facelift, refresh or update, for the 2019 model year that consists of updated exterior styling, a new Chevrolet infotainment system, and new interior colors.
Refreshed 2019 Chevrolet Cruze Sedan and Hatch
The Cruze is produced across the following GM plants globally:
- GM Lordstown plant in Lordstown, Ohio, USA assembling the Cruze sedan for North America
- GM Ramos plant in Ramos Arizpe, Mexico assembling the Cruze hatch for North America
- GM Rosario plant in Argentina assembling the Cruze sedan and Cruze hatch (called Cruze6) for Latin America
- GM Gunsan plant in South Korea for Eurasia (the facility has been shuttered)
- GM Norsom II plant in China assembling the Cruze sedan and Cruze hatchback for all markets
- GM Hanoi plant in Vietnam
About The Numbers
- All percent change figures compared to Chevrolet Cruze Q2 2017 sales
- In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
- In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Model sales specifics:
- Chevrolet Cruze sales include Cruze sedan and Cruze hatchback, plus all variants thereof
- Ford Focus sales include Focus sedan and Focus hatchback, plus all variants thereof (see Ford Focus sales)
- Hyundai Elantra sales include Elantra sedan and Elantra GT (hatchback), plus all variants thereof
- Volkswagen:
- Volkswagen Jetta sales include Jetta sedan plus all variants thereof such as Jetta GLI and Jetta Hybrid (see Volkswagen Jetta sales)
- Volkswagen Golf sales include Golf 3-door hatchback and Golf 5-door hatchback (see Volkswagen Golf sales)
- Volkswagen Golf GTI sales include Golf GTI 3-door and Golf GTI 5-door (see Volkswagen Golf GTI sales)
- Volkswagen Golf R sales include Golf R (see Volkswagen Golf R sales)
- Volkswagen Golf SportWagen sales include Golf SportWagen and Golf AllTrack (see Volkswagen Golf SportWagen sales)
- Volkswagen e-Golf sales are not included in the numbers (see Volkswagen e-Golf sales)
- Honda Civic sales include Civic sedan, Civic hatchback, and Civic Coupe, plus all variants thereof
- Toyota Corolla sales include Corolla sedan and Corolla hatchback
- Nissan Sentra sales include Sentra sedan, plus all variants thereof such as Sentra SR
- Subaru Impreza sales include Impreza sedan and Impreza hatchback, plus all variants thereof such as Impreza WRX and Impreza STI
- Kia Forte sales include Forte sedan, Forte hatchback, and Forte coupe (Koup), plus all variants thereof
- Mazda3 sales include Mazda3 sedan and Mazda 3 hatchback, plus all variants thereof (see Mazda3 sales)
- Mitsubishi Lancer sales include Lancer sedan, plus variants thereof such as Lancer Evolution sedan
- Fiat 500L sales include 500L (see Fiat 500L sales)
- Dodge Dart sales include Dodge Dart sedan, plus all variants thereof (see Dodge Dart sales)
Related News & Info
- GM news
- GM forums
- Chevrolet Cruze information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Cruze sales results
- Running Chevrolet sales results
- Q2 2018 GM sales results:
- U.S. GM Q2 2018 sales results
- U.S. Q2 2018 Chevrolet sales results
- U.S. Q2 2018 Cadillac sales results
- U.S. Q2 2018 Buick sales results
- U.S. Q2 2018 GMC sales results
- GM Canada Q2 2018 sales results
- Canada Q2 2018 Chevrolet sales results
- Canada Q2 2018 Cadillac sales results
- Canada Q2 2018 Buick sales results
- Canada Q2 2018 GMC sales results
- GM China Q2 2018 sales results
- GM Korea Q2 2018 sales results:
- Chevrolet Korea Q2 2018 sales results
- Cadillac Korea Q2 2018 sales results
- U.S. GM Q2 2018 sales results
Comments
Poor Cruze
This is further proff that Mark Ruess may not be the best man to handle product development (unless Cruze was done during Barra’s tenure).
Chevrolet can’t get past being a mediocre brand. Chevy finds it impossible to benchmark the segment champ (Civic) or design anything better than grandma cars.
Once upon a time a 6th place failure would get a reskin which isn’t an overly expensive effort. Compact is a shrinking yet important segment. Even Dart looked better.
Still think the product’s name sucks.
Is “CIVIC” any better?
The name, unless completely horrible, doesn’t make or break the product. The product does that. And in this case, GM broke the Cruze as a product for the second generation.
Two things , the enormous success of the CUV and the perceived quality/refinement of the Japanese products apply here .
I recommend the current Cruze model which took one inch off the headroom and lowered the seats an inch over the past gen product be reversed . Indeed raise the windshield slope upright a couple of inches , at least , and raise the seating the same amount . CUVs gained the upper hand by offering direct entry without the getting down into and climbing up to get out . Raising ground clearance a couple of inches would also help . The hatch back model is to me a bust for the hatch itself is too small . The over the bumper access is too limited . GM needs to study Cruze’s 6th place seriously and it never seems to want to be number one in sales on anything other than trucks . What you aim for is what you have the potential of getting !
The lowness makes Cruze feel and apear more sporty. Civic, Mazda 3 and Regal do this, too. BMW is always low slung.
A taller Cruze will just make it even more a grandpa cruiser!
Just a thought, but I wonder what would happen if GM were to give the Cruze an all-wheel-drive setup. Sure it would probably end up stealing some sales from the Trax and Equinox, but I wonder what the sales would be like overall.
Maybe if they actually offered better headlights, better interior materials, a better Guage cluster, and more engine choices the Cruze would actually go on shoppers lists other than GM fans and Family. The Cruze is plain Subpar compared to the Civic, Jetta, and Imprezza. I’m starting to doubt that GM really is going to start producing zero compromise cars. I just do not see the evidence. I hope I am wrong but who knows. I mean the all new Chevrolet Traverse is best looking in class but the interior materials is so subpar for a car that reaches 65K. It is borderline embarrassing. Every single Chevy has the hardest upper dash plastics in the business (expect Vette/Impala)
They can do better but they chose not to do so. That is things customers who are not GM Fansboys notice. I try to get people to purchase GM all the time but the interiors are the main issues on Chevrolet. When you are used to Honda, Toyota, VW, Mazda level materials for a specific class, Chevrolet is a hard sell to them.
Over the past 5 years, I’ve had two Cruze’s as work vehicles. I had a ’13 LT RS for three years and I’ve had my ’17 LT RS for a little under two years. Neither one of them has given me a bit of trouble. Great gas mileage, spacious interior (for a compact car) and the RS Package gives it some character. For me, what more could you ask for in a work car? The ’13 averaged 36mpg and the ’17 is averaging 41mpg. I was apprehensive at first about the 2nd Gen styling, but it has grown on me and I actually like it more than the 1st Gen now. I can’t speak on behalf of the other brands, but for a mere $21k, you get a lot for your dollar.
I agree with all three reasons but there is more.
The competition in this segment is as heavy as any out there.
Price as many under cut the price. Kia and Hyundai hurt many on price but you pay later with added cost.
The one big problem too is Malibu. Note sales also declined when the latest Malibu arrived. Both are Turbo 4 cylinder cars and the Malibu is not all that much more. What one would you chose if you can get a decent deal on a BU?
The hatch like I expected did not make a large impact. I am glad to have the option but it is only doing what I expected.
The CUV is just more usable and holds more utility and this makes it much more appealing to a small sedan anymore for most buyers.
Making an SS or adding AWD would only add cost and not add much in sales for this car. To do things like that it needs a larger global market. If it was successful in Europe these things become economical but not with a limited market.
The main problem to do a real performance version is it will cost nearly $40K if you do it right. More Power will need AWD and both add up to more cost over as small number of cars.
Honda got a dose of reality with their previous gen Civic and got very serious with the new gen Civic. They went all out to deliver a great product and did. The current Cruze is a fine vehicle and I will not be the one to belittle it, but the current Civic is everything a compact car buyer would want. I want GM to continue with compact cars as the market is too important to abandon, that means learning from Honda and how they bounced back with a formidable product.
Someone has to say it. It’s the Mexico production stigma, and it’s affected the Cruze overall. Sorry, Mexicans. Sorry, Lordstown workers.
It possibly hurts the Silverado some versus the F150. And it might be hurting the generally lauded Mazda3 versus the Civic.
Possible rationales with that thinking: made in USA patriotic buyers, distaste from unwanted immigration, made in USA plus union buyers, trying to avoid sweatshop purchases, quality worries.
The general buyer doesn’t give a rats *** that a car is made in Mexico. They don’t care. The era of American made is the best is long gone. American made means the costlier the product becomes, and often times, leads to more unpredictable reliability.
Two years ago, I would’ve guessed the Cruze would be battling for 3rd again. The Sentra and the Focus are moving better than I expected. What happened to VW? Still, the 14% or 16% differences from the Cruze to the segment totals have reasons. And this gen is roomier with better mpg than the last. Your other post had good points.
Certainly, not everyone cares about made in USA. Some areas are more widely accepted than others. We disagree on the significance, clearly. From this side, GM hasn’t been putting out any positive signals about future production. If they think of their buyers as interchangeably replaceable, that’s opening an can of worms.
Not many in the peanut gallery should have good insight into profitability projections. With that said, the UAW ought to be pulling for Ford and GM to platform share here in the weaker car segments. And bring in all the full-size pickup production.
“Build where we sell” is great PR, if they mean it.
The issue here is the American Public’s General Perception that we need more space in our vehicles for more stuff. Most people don’t take advantage of the versatility a SUV/CUV offer.
Marketing for sedans needs to change. Start showing the typical average persons day. From getting groceries, to maybe the occasional surfing lesson.
What’s not working, is telling everyone about JD. Powers Reliability Award. Those don’t prove anything, as anyone who purchased a car, intelligent or not, can affect the outcome as they could use the infotainment system as a reason as why the car is reliable. Pointless.
Sedans today need better characteristics, and styling. I don’t mean make the grille as huge as possible. Make them sleek, charismatic, and attention grabbing with sharp lines. Lexus’s IS350 does a great job at this.
Customization needs to improve as well. If you’re only offering one engine option, you’re shooting yourself in the foot. The Chevy Cruze comes standard with a 1.4L Turbo-4 w/ 154HP, and 177lb-ft of Torque. The Chevy Cruze now offers Diesel as an option. Although most Americans will still see Diesel as a more expensive fuel, and will be turned away from it, unaware of the longevity and distance that can be traveled.
Chevy needs to step up, rethink their design language. It’s not appealing to a mass audience, but rather appalling. The Camaro SS is an example, and the Cruze is as well. The Equinox and the Traverse look great. But the Cruze already needs a Refresh.
Personally I would love to see GM make a high performance variant of the Cruze but I realize that the car would cost a fortune. However if they simply added AWD (or even to the Bu) I wonder how many crossover buyers would end up grabbing a sedan instead. Probably not many. Being up here in the rust belt, nearly all new crossovers/SUVs sold here are AWD. Really the amount of snow we get around here, FWD does just fine. However people still opt for AWD/4×4 over FWD. Good snow tires make all the difference. Just my thoughts anyways.
The Cruze is a nice looking car, better than most of the competitors. For me there’s way too much blac k slots, and vents in the grill. It’s an industry wide fad that I hope goes away. My main problem with the car is the lack of power train options. In every car (all GM) I’ve ever bought I always opted for the upgraded, higher horsepower engine. 153 hp SCREAMS “entry level”. And sorry but I’m not interested in an oil burner. I’d run to the dealer with my checkbook if the Cruze hatch was available with an LTG, six speed manual and upgraded suspension.
All competitors offer engine option. Like Honda civic, Hyundai élantra Kia forte and all others. 1.5 litre or 1.6 litre with 170 and more H.P. if you want to sell more cars like Honda,Hyundai Kia, you must offer it to your customers, and increase your sales.
Wow. I can’t believe all the sheeple who are still buying the Corolla. That car is the ugliest, most boring, pedestrian people mover out there. It is even slower than the Cruze (you could probably calculate the Corolla’s 0-60 time with a sundial).
I’ve heard reliability is bulletproof for this car. That is the only reason I can fathom why people still buy this vehicle.
You have “heard” that reliability is bulletproof for the Corolla? That is because reliability is bulletproof for the Corolla. Odd that it is hard for anyone to fathom why people would buy a reliable car.