Vauxhall Cascada Killed Off Amid Poor Sales
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Vauxhall dealers will no longer sell a convertible as the Cascada exits the market. Autocar reported last Wednesday that the Cascada was killed off months ago, but order books remained open as the final inventory cleared out.
The report claimed the Opel Cascada will live on in other European markets for the time being. GM Authority reached out to Buick for comment on North America’s Cascada model and a spokesperson told us the brand’s plans have not changed. Buick has consistently moved a few hundred Casacada convertibles each month in the United States. The spokesperson added over half of Cascada buyers are new to Buick, and the model remains a positive force for generating interest and raising perception of the Buick brand.
The Vauxhall Cascada moved just 220 units in 2017 and sold 850 units at its peak in the first year after its introduction. The Cascada remained one of the only C-segment convertibles left on sale in Europe as SUVs and crossovers rise in popularity.
Vauxhall has also announced it will no longer sell the Zafira, GTC and Adam Rocks models due to similarly poor sales results.
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This car in my opinion, is a very awkward looking as a convertible. It’s a decent car as a sedan but looks like a bad home garage chop job as a convertible. Good riddance.
On top of the appearance, this vehicle does not do well in reviews…
This was already an old car when Buick introduced it. Doesn’t ride on any current chassis. No reason to keep it.
I love my Cascada–fit and finish is exceptional, comfortable ride, ample room for driver and 3 passengers, slick top operation and solid structure. I often receive compliments on the car’s appearance. Overall, a fun ride to enjoy top down or up. I would buy another in a heartbeat.
Buick’s Cascada isn’t fun or satisfying to drive.. one wonder whether the only thing that could have saved the car was to make it a Chevrolet and let someone like Camaro Chief Engineer Al Oppenheiser try to work some magic by visiting the General Motors corporate parts bin to re-create the Cascada into something someone would want to drive like shoehorning the LGX 3.6L DOHC-4v V6 into the engine compartment.
It seems like you have never driven the Cascada. It is exactly fun and satisfying to drive.
If GM wants to increase sales, try building the Avista as a convertible. Then see what happens
What will happen is they will sell 500 units a month combined of a supposed Avista Coupe AND Convertible… and the entire program will be deemed unprofitable… and Buick will never make a car that explores a white space ever again thanks to being gun shy. Is that what we want?
Here goes another car. Even though I never cared for it’s styling and massive over sized tires it is still sad to lose yet another car so that a stinking SUV can take it’s place.
Buick is in great need of a halo. Would an Avista based on the next Camaro made in the same factory cost GM much capital to design and produce?
Only a unique bonnet and interior materials would be needed. Buick still needs an Avenir higher end rebranding so that transaction prices can increase.
This is the Tavares method, which he pushed thru after taking the helm at PSA: eliminating all the coupés and convertibles and other specialties and concentrating on bread and butter cars which earn money. And he appeared as having turned around PSA to be profitable. If the additional capital injected by their Chinese joint-venture partner Dongfeng and the French state played an at least similar role is an open question.
I wonder why the Vauxhall Cascada is terminated, but the Opel Cascada not. Is it so much more expensive to keep a relatively small number of dashboards for right hand steering? Isn’t the Cascada also sold in other countries driving on the left side of the road, Ireland, Cyprus, Malta, South Africa?
Well, Opel can’t stop producing the Cascada altogether without an agreement of GM for the Buick and Holden versions of the Cascada.
Hm. Hasn’t the Cascada already been withdrawn in Australia?
Love my Cascada–smooth ride, rigid structure, elegant interior and slick top operation. Odd to see comments about the appearance-I’ve gotten many compliments The best thing is that the top goes down. I would buy another.
I’m in the UK and the Cascada is badged under the Vauxhall/Opel brand. I love it. It looks so cool and everyone compliments me on its looks. I was gutted when I heard it had been discontinued in the UK however pleasantly surprised to see that it lives to fight another day, stateside. Well done Buick